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Ann Marie Fay

CONTACT PROFESSIONAL PROFILE

• Brand Ambassador and Digital Marketing Leader delivering professional designs and positive eCommerce solutions for 10+ years.

• Digital Marketing architect and leader producing positive brand recognition and revenue growth for both commercial and retail organizations.

• Proficiencies: Brand architecture, design and curation; digital marketing campaign planning and implementation; team building and brand advocacy

• Proven record in producing social media programs that increase brand awareness resulting in growing new sales and organic expansion.

508-***-****

ad4l1p@r.postjobfree.com

537 Country Way

Scituate, MA 02066

Linkedin.com/AnnFay

EDUCATION PROFESSIONAL EXPERIENCE

M.S. GLOBAL MARKETING

MANAGEMENT

Boston University

B.S. CHILDHOOD

DEVELOPMENT

Plymouth State University

Strategic Digital Marketing & Web Technology Professional CERTIFICATIONS

AWS CLOUD PRACTINOR

Amazon Web Services

INTERACTION DESIGN

SPECIALIZATION

UC San Diego

ADVANCED MULTIMEDIA

DESIGN PROGRAM

Sessions College

WEB DESIGN & DEVELOPMENT

CERTIFICATE PROGRAM

Boston University

2021 - 2022

Director of Design & Digital Marketing

Outdoor Equipped / Channel Precision / Wilmington, NC

Developed and implemented a comprehensive strategy, budget, and roadmap for the enhancement of the company's B2C e-commerce website, Outdoor Equipped, alongside the distribution SaaS solution, Channel Precision.

Project managed relaunch of revamped eCommerce & distribution SaaS websites/applications.

Increased website eCommerce revenue by 140% over a six-month period.

Architected and deployed full branding relaunch based on comprehensive omni-channel philosophy.

Developed and launched a comprehensive digital marketing strategy across key retail & social media platforms.

Established & launched 3rd party advertising and SEO programs.

Conducted and implemented marketing research, trending, and competitive analysis to drive scalability for company growth. 2022 - 2024

Director of Marketing

Rare Bread Coffee / Nashua, NH

• Led the design and launch of a new, dynamic brand valued at $1 million, including the creation & deployment of the brand that retained repeat customers while capturing the attention of new customer segments.

• Architected & implemented a new Shopify experience for retail and wholesale eCommerce website.

• Developed a social media campaign portfolio that led to a 52% increase in brand awareness and a 28% growth in revenue generated from social media platforms over a six-month period.

• Oversaw the brand marketing budget and managed the implementation & optimization of all PPC / SEM / SEO campaigns to maximize ROI.

• Utilized audience segmentation data and analyzed performance metrics to optimize targeted marketing campaigns.

• Implemented a comprehensive attribution strategy, conducted incremental testing, and performed LTV analysis to increase conversion rate.

• Spearheaded and executed innovative marketing and promotional strategies, ensuring a cohesive and engaging approach across all interactive platforms.

MARKETING ANALYTICS

CERTIFICATE

Cornell University

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Marketing campaign lead who designed and managed digital and print content for product teams.

UI/UX team lead for strategic website redesign improving brand messaging, user engagement and overall traffic consumption.

Developed core digital applications with integrations to/from internal and external digital platforms.

Prime stakeholder liaison establishing digital performance KPI’s with Google Analytics to drive business objectives.

Improved web presence through SEO and A/B Testing resulting in increased web traffic by ~ 10%.

Lead content producer and trainer for digital marketing and web-based applications.

KEY SKILLS

Adobe Creative Suite

Microsoft Office Suite

HTML / JavaScript / CSS

WordPress / Drupal

Past Experience

Web, Digital and Graphic Designer

SENIOR WEB DESIGNER - Designed and deployed custom digital ecosystems to proprietary Content Management System (CMS).

DIGTAL MARKETING MANAGER - Devised strategies and systems to implement dynamic web-based tools for direct marketing campaigns.

Managed and produced creative for interactive marketing promotional initiatives, ensuring a cohesive and engaging approach across all interactive platforms.

Created initial design concepts and wireframe flowcharts for client websites, ensuring a seamless and intuitive user experience.

Crafted and implemented visually appealing layouts within a dynamic, database-driven website architecture.

Managed the complete lifecycle of catalog and print advertisement production for industry publications, starting with the initial design ideas and moving all the way through to final production stages 2016 - 2021

Communications Sr. Designer/Developer

Homesite Insurance / Boston, MA

Shopify eCommerce

Salesforce

Hubspot

Google Analytics / Adwords

Meta Business Manager

2012 - 2016

Founder/Digital Experience & Marketing Consultant

Afay Design / Scituate, MA

• Designed and managed a multi-client portfolio of digital projects creating unique digital marketing content while bolstering e-commerce growth.

Utilized a combination of qualitative and quantitative research methods to steer the innovation and improvement of digital products.

Enhanced and optimized the overall digital customer journey for B2B and B2C customers.

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