MICHAEL LEVY

631-***-**** ad4l1g@r.postjobfree.com

https://www.linkedin.com/in/michael-levy-6b54a639/

EXPERIENCE

SEPTEMBER 2023 - PRESENT

DIRECTOR OF DIGITAL PARTNERSHIPS – WESTWOOD ONE

• Lead digital team in revenue generation by leaning on pre-existing agency and client direct relationships

• Showcase Westwood One’s digital media platforms and talent capabilities (Streaming, Website, Podcasts, Newsletters, YouTube, Social Media Extensions, Attribution) to leading brand agencies and client direct advertisers

• Helped build digital media strategy from ground floor to enable brand agency considerations

• Established first to market podcast offerings to circumvent lack of scalability and create new revenue streams

• Leveraged existing client relationships into new revenue streams by creating a Westwood One Ambassadorship Program

• Motivate and provide leadership to junior sales staff to ensure revenue targets are hit

• Sold crossover campaigns with influential sports talent across NFL, March Madness, NHL and PGA to increase brand awareness

OCTOBER 2022 – SEPTEMBER 2023

ACCOUNT EXECUTIVE – SONY MUSIC ENTERTAINMENT

• Drove revenue through Sony’s premium podcasts, social and YouTube extensions

• Lead team and built largest book of business of advertisers throughout the Sony network

• Capitalized on repeat business opportunities through strategic frameworks unique to the Sony catalogue

• Leaned on agency relationships to launch partnerships across six agencies and educate marketplace of Sony’s digital capabilities

• Crafted first to market creative proposals to best utilize Sony influencer/celebrity talent across leading categories

AUGUST 2021 – OCTOBER 2022

ACCOUNT MANAGER/ ACCOUNT EXECUTIVE - ACAST

• Drove high level relationships with both agency leadership and client direct contacts

• Day to day manager of campaigns ensuring optimization for dozens of clients across Acast marketplace

• Strategized with Account Directors and Creative by curating high value proposals to brands across audio, social, attribution and uplift studies tailored to hitting core KPIs for brands.

• Strong 360 operator across Ad Sales, Content, Marketing, Ad Operations, Insights and Finance to drive Acast challenger brand positioning into the marketplace

• Responsible for creation of all stewardship, attribution and post campaign analysis

• Expert in industry leading database management tools such as Magellan, MediaRadar and SellerCrowd utilized to prospect additional revenue opportunities

• Served as mentor to Account Coordinators

FEBRUARY 2018 – AUGUST 2021

ACCOUNT MANAGER - SCREENVISION MEDIA

• Primary point of contact and manager of 60 top clients across the company, representing over 50% of the annual revenue of the organization

• Drive incremental revenue from existing client base into new revenue streams and opportunities across both film and sports marketing executions

• Crafted custom promotional solutions by partnering with cross functional teams to drive solutions for key partners that created additional ROI for client spend

• Developed first-to-market creative executions to establish tentpole marketing positions that drove premium pricing for company and higher engagements and brand lift for clients

• Capitalized on COVID-19 impact of theater business, to create new opportunities in growing Drive-In business resulting in owning 60% of all revenue in this new business line

• Provide thought leadership on the theater & sports marketplace as a member of Exhibitor Advisory Panel MAY 2016 – FEBRUARY 2018

SALES PLANNER - SCREENVISION MEDIA

• Optimized campaign delivery and measurement reports across all screens, platforms and promotions

• Built relationships with key clients across national, regional and local marketplaces MAY 2015 – APRIL 2016

SENIOR ASSOCIATE - UNIVERSAL MCCANN (SONY PICTURES)

• Negotiated short- and long-term financial commitments for Sony Pictures to secure premium placements of commercial inventory

• Provide client with recommendations on pricing trends

• Secure marketing added value and promotional support for key movie releases MAY 2013 – MAY 2015

NEGOTIATOR - MINDSHARE (BACARDI)

• Partner with key stakeholders across media planning, creative and client to craO marketplace review of key trends and opportunities

• Evaluate marketing proposals from key vendors across cable, sports and broadcast media JAN 2012 – MAY 2013

ASSISTANT BUYER - MINDSHARE (JAGUAR, LAND ROVER, BOEHRINGER, CAMPARI)

• Primary responsibilities included day to day management of campaign delivery, invoicing and execution COMMUNITY SERVICE/INTERESTS

• Owner of NY Mobile Bar, an interactive mobile party experience company(www.nymobilebar.com)

• Active member of the American Federation of Umpires

• Volunteer @ Little Shelter animal rescue & adoption center

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