SHELBY CRAFT

Myrtle Beach, SC ***** • 843-***-**** • ad4kp3@r.postjobfree.com

CREATIVE DIGITAL MARKETING / SEO / WEB DEVELOPMENT eCommerce President • OpenAI • Digital Sales Consultant • PPC & SEO Specialist • Senior Web Developer / WordPress (Divi & Elementor), Shopify • Client Consulting • Website Administration • Email Marketing • Digital Marketing • Company Searchability Optimization • SEMRush • Controlled Projects Social Media Campaigns • Video Production & Editing • Marketing Collateral / Graphic Design WORK EXPERIENCE

IEEE FOUNDATION - Piscataway, NJ 10/22 - 01/23

Digital Content Manager / Web Developer (Limited contract / 4 months)

● Migrated content to new WordPress website.

● Added images, metadata, and optimized for web.

● Checked for any errors in website and corrected as needed.

● Implemented SEO best practices throughout website.

● Project management.

POPPIE ENTERPRISES - Northglenn, CO 10/21 - 7/22

Digital Marketing Manager / Web Developer

● Managed all digital advertising and social media for company: YouTube, LinkedIn, Facebook & Instagram.

● Coordinated project management and execution.

● Analyzed data and made improvements based on data.

● Managed all aspects of SEO, Google Analytics and Bing.

● Developed websites using WordPress and Shopify with integrated graphic design, marketing, social media marketing, email marketing, and pay-per-click strategies.

● Edited video and compressed for web and YouTube. Implemented video SEO. WATERSCAPE TECH, LLC - Myrtle Beach, SC 2007 - Present Digital Marketing Manager / Web Developer

● Increased client profits by 30% through developed marketing campaigns.

● Coordinated project management and execution.

● Supported customer digital and technical products.

● Developed websites using WordPress (Divi, Elementor) and Shopify with integrated graphic design, marketing, social media, SEO, email marketing, and pay-per-click strategies.

● Organized content management as well as video production and editing workflows. HERITAGE66 CO. - Nashville, TN 10/14 - 12/15

President of eCommerce / Web Developer

● Coordinated social media campaigns.

● Designed graphics for apparel and marketing collateral.

● Administered the eCommerce and company website.

● Edited videos for the main company and Taylor Swift. Prior Experiences: Pantheon Productions, Asst. Editor; Walt Disney, Finance & Production. Technologies: OpenAI, Search Engine Optimization, Web Design, WordPress, Shopify, SEMRush, Adobe Suite, GSuite, Google Webmaster, Google Analytics, User Interface (UI).

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