BARBARA OCAMPO-VICTORIO

Arcadia, California Tel. 626-***-****; e-mail: ad4kl6@r.postjobfree.com

LinkedIn Profile: https://www.linkedin.com/in/barbara-ocampo-victorio/ Extensive new business development and product marketing experience from brand/product conception to development and launch. Created and managed CPG brands building them to become top key players in the industry. Created new business models, new brands and scaled to growth. Experience:

Owner/ Marketing Consultant

SKYHUNT PROFESSIONAL RESOURCES January 2008- present

• Results-driven, strategic, innovative business development, brand development and product marketing

• Increased sales by up to 60% yearly

• More than 2.1 billion impressions from targeted consumer promotional activities each quarter

• Spearheaded diverse business development and brand strategies including new product road map, retail strategy, advertising campaigns, public relations, marketing communications, digital/social media, and influencer activations increasing sales and market share

• Negotiate new business partnerships

• Develop and manage annual multi-million dollar budget

• Source turnkey product offerings partnering with worldwide manufacturers

• Collaborate retail strategy with cross-functional in-house teams for online and brick & mortar retailers including Amazon, Ulta, Target and Walmart

• Current/past clients: LoveBug Probiotics, Physicians Formula, Hairdreams, Pierre Fabre Laboratories: Rene Furterer, Klorane, Galenic, Elancyl, Benchmark Laboratories, Ina Labs, Project Chemistry and start-ups in beauty, health and wellness.

Vice President of Business Development

PROJECT CHEMISTRY/ INA LABS Sep 2022 - Jan 2023 · contract

• Developed, led and shaped the launch and evolution of Ina feminine care and wellness

• Spearheaded new product innovations from conception to launch

• Sourced & partnered with private label manufacturers worldwide to develop new product formulations

• Created budgets, timelines and go-to-market strategy

• Determined product positioning, claims and pricing

• Led and directed PR strategy for launch with more than 1.5 billion impressions in first month

• Spearheaded Brand Partnerships to build brand equity and increase brand awareness

• Developed Business Model for Innovative New Product Incubator Program

• Develop strategy to scale new business

• Set goals for the business development team and develop strategies to meet those goals New Product Development & Business Development Executive HEROLIFE/ DYUTIH ORGANICS July 2021- Sept 2022

• Developed, led and shaped the evolution of new start-ups in natural, organic beauty, skin care and wellness space

• Achieved projected million dollar sales in first year Amazon launch

• New product innovations in beauty, skin care, personal care and wellness from inception to launch

• Sourced & partnered with private label manufacturers worldwide to develop new product formulations

• Developed short-term and long-term brand strategy for new product pipeline

• Created budgets, timelines and go-to-market strategies Business Development/ Marketing Executive Notable Achievements: ü Business building expert responsible for achieving annual sales of more than $150 million ü More than 2.1 billion impressions quarterly through targeted consumer campaigns ü Built brands to reach #1 segment leaders in the market

• Determined product positioning, claims and pricing

• Led, directed and conceptualized with internal & external creative teams in art direction, branding & marketing campaigns

• Managed multi-functional internal & external marketing teams (marketing operations, social, influencer marketing, PR, affiliate marketing)

• Collaborated with Amazon creating brands in exclusive Amazon Accelerator Program

• Business Analysis: Track KPIs and ROI to adjust strategy in rapidly changing landscape Consultant, Global Marketing & Communications January 2017 – October 2017 LOVEBUG PROBIOTICS

• Collaborated with Founder/CEO to lead marketing and corporate communications for new and existing health/wellness product line

• Increased sales by up to 25%

• Directed website/e-commerce, social media strategies and influencer outreach to increase brand awareness and increase sales

• Appointed influencers/brand ambassadors to help spread brand awareness on social media

• Partnered with Sr. VP of Sales on marketing plans and promotions with distribution partners and retailers including Target and CVS

• Appointed London-based and NYC-based PR agencies to build brand awareness Sr. Product/ Brand Manager July 2001 – December 2007 PHYSICIANS FORMULA, Worldwide Cosmetic Co., Industry, CA

• Manage product line of more than 250 sku’s, which are found in more than 29,500 doors nationwide with sales of approximately $120 million per year.

• Integral part of marketing team responsible for 30% growth each year for six years. Increased annual sales from

$20 million to more than $120 million in six years.

• Responsible for initiation and execution of new product launches of more than 70 sku’s each year

• Generate ideas and concepts for new cosmetic products and seasonal makeup color promotions

• Manage new product development (color and skin care) from inception to launch, which includes color direction, packaging, formulation, forecasting, copywriting, merchandising, POP display development and promotions.

• Manage R&D, production, purchasing, graphic design and suppliers for new product development.

• Create and manage annual communications plan and budget for consumer marketing promotions

• Conduct group and individual marketing presentations at corporate offices and tradeshows including NACDS, HBA, Cosmoprof and AAD Shows

• Track and conduct sales and market analysis and monthly product sales

• Create customized in-store promotions for nationwide chains including Ulta, WalMart, Target, Walgreens & CVS

• Supervise PR activities with agency based in New York City and manage yearly PR plan and budget which includes media tours, editorial mailings, celebrity mailings, makeup artist mailings and promotional press/ consumer events regionally and nationwide. Responsible for PR agency transitions at different phases of company growth Associations:

- Cosmetic Executive Women

- Beauty Industry West (BIW)

Education: Bachelor of Science: Business Administration CALIFORNIA STATE UNIVERSITY, Northridge, CA

Public Relations Program

UNIVERSITY OF CALIFORNIA, Los Angeles, CA

References Available Upon Request

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