Sales Leader Executive
Resume:
George Barron
******@************.**
Linked In Profile. Present: Fall 2023
SALES LEADER: COSMETICS Retail Communicator Connector Energizer Achiever:
Trilingual Experienced Sales Executive, Representative & Leader with responsibility over career sales of $900Million.
Entrepreneurial key individual vendor partner, revenue driver & hunter who consistently exceeds profit, sales, product placement and market share objectives, especially in retail environments.
General management, vendor partnership, and CPG expertise in multi-national corporations and privately-owned companies requiring sales firepower at all levels.
Proactive coach, mentor, team energizer who communicates and motivates through empowerment and inclusion.
Vendor Key Representative, Motivational Speaker & Coach.
Career Progression
INDEPENDENT Sales and Consulting Professional: PRESENT Contract through Novemberr 2023
Present Client Relationships: Cosmetics 1-Luxe Fragrances = Ariana Grande National Agent in Drugstore and Specialty Channels. 2-Inverness Ear Piercing Agent for Salon Channel.
Contracts Completed 2017-2022: Beauty Nut Cosmetics, Olie Biologique Skincare, Panasonic Beauty.
PANASONIC CANADA 2018-2019: CONTRACT: Completed 2021
Professional Series Pro Trimmer Clippers
Responsible for the Canadian Introduction and successful Launch of the new brand of Professional Clippers and Trimmers to the Salon and Barber Shop Market
COTY CANADA INC. 2012
Canada’s fourth largest Prestige and Beauty cosmetics company.
Specialty Sales, Regional Key Accounts, Canada and USA (Contract Senior Employee)
Responsible for accomplishing the overarching strategic objectives for the specialty sales channel and alternative distribution network for COTY Canada’s network of customers in Canada and the USA.
Oversee the activities of a $19 million profitable business unit. Key customers Winners and TJ Maxx; management of Guess Canada portfolio and key liaison with international customers Perfumes Etc and Cosmetics on Madison, New York.
:
Top-line Sales growth of +30% in a down market and category.
Expansion into New channels of distribution: Mass, Prestige, Grocery, Sport. Clients include Canadian Tire, London Drugs, The Bay, Sears, Wal-Mart, Forzani group, Source for Sports.
Awarded Exclusive Vendor Contract at Shoppers Drug Mart.
Appointed Licensee of Branded Eyewear lines with International distribution and export opportunities.
SUNTECH OPTICS and RYDERS EYEWEAR, INC. 2003 - 2011
Canadian, privately-owned leading ready-to-wear eyewear supplier.
National Sales Director
Responsible for accomplishing the Corporate Sales objectives and strategies, defining market opportunities, spearheading new business development efforts. Executive & Strategic Team member, Caretaker of Annual plan, Key Account Management and leader of departmental structure of 40 team members, including agents and distributors.
QUADRANT COSMETICS CORP. 2000 – 2002
Vice- President of Sales. Distributor of Prestige Cosmetcs
Responsible for managing operating and corporate strategic sales targets, market share improvements and profit objectives. Member of Executive Group overseeing the international partnerships with HUGO BOSS, P&G, Liz Claiborne, Giorgio Beverly Hills. National team leader of 18 Sales and Regional Representatives.
Achievements:
Established Quadrant Cosmetics Corp. as the leading distributor for Fragrance & Cosmetics Products in Canada. Increased gross sales by 28% in 2001 to over $20M.
Increased Canadian market share from 4.7% in 2000 to 5.7% in 2001. Profit objectives were exceeded by 4%.
CALVIN KLEIN COSMETICS (CANADA) 1987 - 2000
Director of Sales (1987 - 2000)
Responsible for the Canadian operating and strategic sales, market share and profit objectives. Led and managed a diverse and experienced team of sales and marketing managers across Canada. Direct responsibility for partnership with Canada’s major retailers.
Achievements:
Introduced the Calvin Klein brands into Canada and developed the portfolio into the leading fragrance house in the marketplace.
Gross Sales in excess of $40M from zero in 1987, in excess of 16% Market share, pre-tax profit of over 22%.
Successful Execution Of Industry Leading Brands:
Spearheaded ten top ranking brand launches in 13 years dominating the fragrance arena.
Key Global member of CK One Global Committee which resulted in the single most successful fragrance launch in history.
Strategically positioned the distribution of Calvin Klein fragrances in Canada for sustainable future growth. Opened “prestige” category to new channels.
ESTEE LAUDER COSMETICS LTD. 1980 - 1987
Regional Manager - Estee Lauder & Aramis
Employee of the Year 1983
Education, Associations and giving back
Bachelor of Arts – Honours Program, Political Science, University of Manitoba
Canadian Cosmetics Alliance, Associate Member. 2013-2023
Volunteer: Hellenic Home for the Aged. 2023
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