Scott Sheinfeld

832-***-**** ad4kgi@r.postjobfree.com https://www.linkedin.com/in/scottsheinfeld/

Results-driven and growth-focused professional with progressive experience leading high-impact communications and multi-channel marketing campaigns, developing compelling content, identifying and securing business opportunities, and generating high-volume revenue for top-tier companies. Entrepreneurial and creative-minded professional; adept at strategizing and implementing innovative sales, marketing, and business strategies aligned with brand vision, reputation, and goals.

•Exceptional talent for delivering excellent customer services and managing end-to-end marketing and design projects within budget and time constraints.

•Certified and dedicated professional expert at developing communications and messaging strategies, executing and measuring media relations, developing robust marketing content for digital and traditional channels, monitoring industry trends, contributing to overall creative initiatives, and implementing business plans.

•Strong leadership, analytical, and critical decision-making skills with a commitment to working with integrity, positivity, and quality with internal and external partners.

Education:

Belhaven University, Houston, Texas, MBA, Marketing, GPA: 3.8. I had one of the top national standardized "Major Field Test" scores for MBA graduates.

Belhaven College, Jackson, Mississippi, BFA, Photography & Graphic Design. My work was published in Photographer's Forum's Best of College Photography Annual. I am a Kappa Pi Art Honor Society member and former chapter President.

Certifications:

HubSpot: Inbound Certification, Inbound Sales Certification, Inbound Marketing Certification, Social Media Certification, Content Marketing Certification, Growth-Driven Design Certification

Google: Ads Search Certification, Digital Sales Certification, Ads Display Certification, Ads Mobile Certification, Ads Video Certification, Shopping ads Certification, Analytics Individual Qualification, GA4 Essential Training including Tag Manager

Harvard: Data Science: R Basics, Data Visualization

Microsoft: Career Essentials in Project Management

Skills & Expertise:

Microsoft Office (Word, Excel, PowerPoint, SharePoint), Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere), Meltwater, Salesforce, Pardot, SEO, Adobe Analytics, SQL, Digital Marketing, Loyalty Marketing, Customer Retention, User Experience Research (UX), A/B Testing, Web Analytics, R, Power BI, Tableau, Snowflake, Marketing Strategy, Social Media, Market Research, 3rd party campaign management, Corporate Branding, Graphic Design, Strategy, Brand Development, Campaign Management, Media Relations, Digital Media, Content Management, Copywriting, Creative Strategy, Consumer Behavior, Photography, Project Management, Email Marketing, Data Science, Strategic Planning, Business Strategy, Business Development, Program Management, Event Planning, Community Outreach, Google Analytics, Google Analytics 4, GA4, Google Tag Manager, WordPress, HTML, JavaScript, HubSpot, Leadership, Management, Cross-functional Team Leadership, Fundraising, Marketing Communications, Creative Direction with award-winning visualization skills

Experiences:

Murphy USA May 2023 – Present: Enterprise Analytics Manager, Merchandise & Marketing, El Dorado, AR – Hybrid (contract)

•Apply strategy & analytics expertise to user experience marketing planning for stores and merchandise

•Manage remote analytics team and requests from category managers

•Data analytics storytelling using PowerBI and A/B testing merchandise, retail markets, and store formats.

PCD Group May 2022 – December 2023: Marketing Strategist Producer / Google Analytics Specialist, Portland, OR – Remote (contract)

•Apply strategy, analytics, and A/B testing expertise with creative agency PCD to the client’s (Citibank) integrated marketing reports.

•Extensive use of Google Tag Manager to track key activities throughout three different financial products.

•Work with internal teams to add Google Analytics 4 (GA4) to Citibank’s Universal Analytics with user experience (UX) emphasis

ExxonMobil June 2022 – May 2023: Data Analytics Culture Advisor, Spring, TX (contract)

Responsible for fostering the growth of the data analytics culture and communities across the global enterprise.

•Execute the Data Adoption strategy – Increase data analytics skills and experience across the corporation through the marketing and Brand Management of the Data Adoption strategy (Tableau) and by encouraging and tracking participation.

•Community Organization and Growth—With an in-house team, facilitate the creation and growth of data analytics communities across the corporation. Foster a culture of data adoption and good data habits both locally and at the global GBCs. Encourage participation in data analytics events, training, and workshops. Manage campaigns related to data adoption growth.

Data Analytics Event Planning—Plan and execute data analytic events with in-house teams (e.g., a.Talk, a.Game, a.Chat, analytics training, and workshops). Work with external speakers and stakeholders to identify impactful data analytics topics and provide training to ExxonMobil. Organize and execute analytics events to increase awareness and help personnel learn and practice data analytics skills.

University of Arizona April 2022 – October 2022: Brand Marketing Strategist / Research Technologies Communications, Research & Discovery Technologies Tuscon, AZ – Remote (contract)

•Brand management and awareness to drive high-volume revenue and demand generation campaign management via tactical branded program development developing and implementing strategic and comprehensive integrated marketing communication plans with key stakeholders and inhouse teams to support Research Technologies projects.

•Responsible for A/B testing & creative production of effective and compelling content for a variety of platforms (web, digital, and print) to produce engaging, memorable outcomes that affect engagement and behavioral change.

Mitsubishi Power Americas November 2021 – March 2022: Senior Marketing Specialist, Lake Mary, FL - Remote (contract)

Utilized leadership expertise in implementing media strategies to achieve advertising/marketing goals. Oversaw several other functions, such as content writing, social calendar and planning, and social design and video management.

•Social & earned media data analytics, recognized as a top performer by creating new analytics process and 3rd party campaign measurement using Meltwater software platform.

•Media strategy, planning, listening, oversight, A/B testing, & B2B integrated marketing with demand generation campaigns stakeholders

•Create initial GA4 conversion plan

•Use Google Tag Manager to define KPIs through the site and microsites.

•Content writing (press releases using AP Style, briefing books, social media posts) with creative agencies and user experience (UX)

•Paid and organic social calendar and planning - maximized LinkedIn engagement rate to over 4.7% by increasing audience response

•Campaign Management for all hydrogen related programs

•Lead in-house team for creative production of social design/video

CSpire March 2021 – November 2021: Brand Marketing Strategist Producer, Wireless, Jackson, MS (contract)

•Develop winning strategy and messaging of integrated marketing campaigns with demand generation campaign management

•3rd party campaign measurement with Talkwalker

University of the Ozarks July 2017 – June 2021: Assistant Professor, Bachelor of Science in Business Administration, Marketing Communications and Management Programs

•Teach courses in writing/editing press releases.

•Develop a Social Media certification program for Marketing Communication Majors

•KUOZ 100.5 FM Morning News Host

•Worked with the local Chamber of Commerce and campus Enactus chapter to start a Small Business Development Center

Texas Children's Health Plan December 2015 – June 2017: Marketing Brand Specialist / Project Manager, Houston, TX

•Project management and A/B testing of marketing communications for external media public relations. STAR Kids project launch.

•Develop brand management and B2B integrated marketing programs.

•Extensive campaign management within the community

•Assist in the development of communications as a creative producer for stakeholders, providers, and members through social media

Fondren Marketing August 2012 – April 2023: Marketing Contractor / Branding Consultant (personally owned business, registered in TX, AR, and MS) Coordinate with clients and stakeholders to manage projects & programs, such as Entergy (Nuclear One), Clarksville Light & Water, Red Wing Shoes, Mustang Engineering, Grundfos, Heurtey Petrochem, the J.J. Watt Foundation, First Service Credit Union, Lakeside Country Club, National Association of Corporate Directors, The Houston Business Journal, AT&T, Landry’s Inc, and Waste Management/Greenopolis. Identify brand & integrated marketing needs with demand generation campaign management in collaboration with various local small and mid-sized businesses.

•Grew the annual JJ Watt Charity Classic Softball Game from scratch at Constellation Field (7000) to Minute Maid Park (40,000).

•Managed multiple campaigns for multiple clients.

•Steered Landry’s integrated marketing efforts to gain a competitive advantage in same-store sales for the first time in five years.

•Instrumental in Public Relations launch of Pepsi's Dream Machine with PepsiCo and Creative agency Ruder Finn for Earth Day 2010

•Launch of "Bank Like You Own The Place…" campaign, including TV, print, press releases, and social media integration.

•Served as a founding member and brand strategist of the Fulshear Katy Area Chamber of Commerce (B2B).

•Greenopolis, an LLC funded by Waste Management to increase recycling rates, became fastest-growing recycling community in America.

Board, Volunteer & Academic Experiences:

American Marketing Association, 2018 and 2019 Crystal Awards Judge. Selected as part of a panel of esteemed marketing professionals from across the country to evaluate the 2018 and 2019 Crystal Awards entries.

January 2015 – June 2017: Board of Directors– Treasurer & Director of Chapter Marketing, Houston, TX. Executive Committee.

December 2010 – June 2013: Board of Directors– Co-Chair, Marketing Strategy Special Interest Group, Houston, TX. Responsible for planning, organizing, and hosting programs related to Market Research and Strategy Implementation.

City of Clarksville Economic Development Council, Advisor. July 2019 – June 2021, Planning & Zoning Commission, Commissioner. January 2020 – June 2021

Johnson County Chamber of Commerce Board of Directors, Board Member. December 2018 – June 2021

Johnson County Peach Festival Board of Directors, Board Member. March 2018 – June 2021

Millsaps College, Pi Kappa Alpha, Alpha Iota Chapter, Alumni Advisory Board, Advisor, March 2018 – Present

Lone Star College August 2022 – Present: Adjunct Faculty, Business Administration

Western Governors University June 2022 – September 2022: SME, BBA, Marketing Communications program

Belhaven University April 2014 – June 2017, June 2021 – Present: Adjunct Faculty, BBA and MBA Programs, Marketing Communications and Management

University of the Ozarks July 2017 – June 2021: Faculty (tenure track), Bachelor of Science in Business Administration, Marketing Communications and Management Programs

The Art Institute of Houston July 2007 – June 2017: Senior Instructor/Faculty Bachelor of Science in Fashion and Retail Management & Bachelor of Fine Arts in Advertising & Communications programs

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