JUSTIN KROESSER

** ******** **. **********, ** **877 646-***-**** ad4kgf@r.postjobfree.com http://www.linkedin.com/in/justinkroesser Moon Rabbit - VP, Group Account Director

Neurology - Consumer & HCP

Account Management / Brand Growth

Talented, results-producing Marketing Professional at Moon Rabbit with a proven record of success in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the execution of marketing plans and social media initiatives. Solid leadership skills; able to build and guide top-performing marketing teams. Led the account team with four direct reports across two neurology brands.

Web Development & Mgmt Broadcast & Connected TV Market Research & Analysis Team Building & Mgmt CRM Programs Digital Media Scope Management Social Campaign/Strategy

PREVIOUS PROFESSIONAL EXPERIENCE TBWA\The Health Collective Cardiovascular - VP, Account Director 01/20 – 11/22 Led blockbuster cardiovascular brand resulting in back to back sales growth. Helped initiate a renewed brand identity, development of a brand new consumer campaign and the brands’ first ever CTV spot. Managed and collaborated with three agencies to ensure flawless execution across the entire marketing plan.

Saatchi & Saatchi Wellness Oncology & Infectious Disease - VP, Account Director, 06/16 – 1/20 Helped define strategy for and develop, execute, and manage comprehensive consumer marketing plans for major healthcare clients in the oncology and infectious disease categories. Lead integrated marketing initiatives designed to grow targeted markets by communicating with management, internal departments, and vendors to coordinate overall marketing effort in accordance with brand goals. Lead and direct forward-thinking marketing team that helped our infectious disease client achieve market leader status 6 months after launch, and was lead on the brands first broadcast TVcommercial.

ROAR Groupe Financial – Account Director, 06/2015 – 06/2016

● Digital Account Lead on existing audience communications and acquisition communications/ initiatives

● Helped define new brand positioning

● Support on development of new brand campaign

● Led social media strategy and execution

Wunderman Neurology – Assoc. Account Director, 09/2014 – 06/2015

● Digital lead on consumer business for schizophrenia brand

● Responsible for driving audience strategy

● Drove proposals for UX and Messaging research (approved) for new indicated audience FCBHealth/Area23 Neurology – Acct. Sup., 2012 – 2013 Acct. Group Sup., 10/2013 – 08/2014

● Executed late stages site redesign

● Account lead on 2 launch sites (U.S. and U.K.)

● Digital account lead for market-entry pharma brand G2 Health & Wellness – Business Supervisor, 2011 – 2012

● Account lead on large CRM (online and offline) program for health insurance client

● B2B experience in health insurance industry

RAPP Vaccines/Oncology, Respiratory– Acct. Executive, 2007 – 2008 Business Manager, 2008 – 2011

● Account lead on first pharmaceutical entry into social networking

● Developed DTC gold award winning CRM program in 2010 EDUCATION & CREDENTIALS

B.A. Advertising and Promotion, 2005 Lubin School of Business, Pace University – NY, NY References upon request.

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