Data Analysis

Project Management

UX/CX Methodology

Store Systems

Financial reporting

Business development

Strong presentation skills

Communication

Operations management

Team leadership

Mentorship

Change management

2023 - PRESENT

2021- 2023

UX RESEARCHER

AutoZone - Memphis, TN

Leads in-store and remote research among end-users to drive design recommendations and product decision-making

Planning and prioritizing projects across both DIY and Commercial store systems Collaborates on B2C research initiatives that impact in-store user experiences, delivering actionable and cross functional insights

Applies a customer-centric approach to inform design decisions, leading to improved user satisfaction and increased product usability

Conducts user interviews, usability testing, and surveys to gather qualitative and quantitative data, providing valuable insights into user behaviors and preferences P R O F E S S I ONAL E X P E R I E NCE:

K E Y COMPETENCIES:

With a strong background in UX research and CX analysis, I bring a unique blend of qualitative and quantitative skills to uncover user insights and enhance overall customer experiences. Proficient in employing various research methodologies, I am adept at translating findings into actionable recommendations that drive product improvement. My commitment to delivering user-centric solutions is complemented by a strategic mindset in optimizing end-to- end customer experiences

CHELSEA BADDLEY 901-***-****

P R O F I L E :

CX SPECIALIST

Beale Street Blues Company - Memphis, TN

Developed a CX program for a corporate restaurant group, that streamlined processes and enhanced customer and employee experiences

Led end-to-end program management, ensuring successful implementation of customer-centric solutions in a fast-paced environment

Collaborated cross-functionally to deliver impactful improvements, fostering strong relationships with stakeholders and driving project success

Implemented data-driven strategies to optimize customer and employee experiences, resulting in increased satisfaction and operational efficiency

Developed and maintained customer and employee journey maps for holistic insights, identifying areas for service enhancement and operational efficiency RESEARCH ANALYST ASSISTANT

UM Center of Population Studies - Oxford, MS

Executed comprehensive data collection for research briefs, crafting literature reviews to inform analytical insights

Managed volunteer recruitment for a 2020 Census Phone Campaign, ensuring efficient campaign operations

Facilitated coordination of public lectures and events for policymakers, contributing to successful knowledge dissemination

Regularly attended and reported project updates in weekly meetings, demonstrating strong communication within the research team

Developed and maintained project timelines, ensuring timely execution and delivery of research objectives 2019 - 2021

E D UCATION:

MA SOCIOLOGY - 2021

University of Mississippi

BA GENERAL STUDIES - 2018

University of Mississippi

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