RYAN CARREKER

940-***-****, ad4kb0@r.postjobfree.com, Ft. Worth, TX

On/Off Premise Revenue Growth Sales Leader

Driven leader with the vision, leadership, and tenacity to successfully penetrate new markets, capture market share, and accelerate top and bottom-line revenue growth. Proven accomplishments in goal- oriented sales management through expertise in business development and strategic planning. Excellent presentation, negotiation, closing, and follow-through skills with a strong ability to build an industry presence.

KNOWLEDGE & SKILLS

Strategic Leadership I Annual Operator Planning I Revenue Growth I P&L Management I On/ Off Premise Channel Expert

Account Management Leadership I CPG I Cross-Functional Team Management I Channel Management I B2B Sales

Value Proposition Development I Training & Coaching I Performance Management I Negotiations & Close

Consultative Selling I Logistics & Distribution I Distributor Management I Operations I Data Analysis

CAREER SUMMARY

Senior Director of Sales North America and Caribbean

Mountain Valley Spring Water/Primo – National, 2015 - Present

National management of all sales functions within North America including a growing export business by partnering with principles and management in building brand awareness of product portfolio.

Channel development and programming for Foodservice, Retail, Military, Club, C-Store and Alternate channels.

DSD distributor partners include Republic National Beverage Company, Southern Glazer and National Independents.

On Premise includes Sysco, US Foods, Shamrock, Ben E Keith, PFG, Chefs Warehouse along with regional distributors throughout country.

Off Premise includes Direct, UNFI, KEHE and an expanded network of regional partners.

Responsible for developing and communicating strategic priorities and initiatives through business plan development and execution that delivered an average growth of 22% that exceeded business plan goals each year.

Engage Team Leads in developing profitable annual growth plans which include quarterly promotional activity that focus on speed to market and distribution development opportunities.

Developed systems and tools that were shared and implemented as best practices regionally and nationally to track and measure execution through Kep Performance Indicators.

Managing a group of 6 Regional Sales Manager’s, 3 Brokers and our Customer Service team internally.

Accelerated Channel Growth over the last 3 years: 2021 +23%, 2022 +55%, 2023 +38%

$57 million total dollar sales by YE in 2023 for both On and Off Premise channels

Senior National Account Manager, North America

Golden Boy Foods – National, 2012 - 2015

The Customer Account list includes Whole Foods, Trader Joes, Kroger, Walmart, HEB and AHOLD among other large retail groups within the PVL category.

Implemented a growth plan that included price/pack architecture work, internal alignment on pricing strategy, 5-year push/pull strategy and consumer research.

Responsible for developing and communicating strategic priorities and initiatives through business plan development and execution that delivered an average growth of 17% that exceeded business plan goals each year.

Selected to be a lead on a team in developing and executing a national program to help identify and improve core competencies with distributor partners in order to up level capabilities.

P&L ownership of $31 million in annualized sales.

Central Division Sales Manager

Kens Foods– Fort Worth, TX, 2009 – 2012

Developed sales plan for Dressings / Sauce business for National Accounts within Foodservice resulting in consistent double-digit sales growth equally $52 million in annualized sales.

Successfully turned around the Central Division business from -10% to +14% within the first 9 months. Consistent double-digit growth each year following.

Ideation planning with large leverage operators, including menu development within Branded, Proprietary and Private Label business.

Managed a $150K trade budget allocated throughout the Division.

Divisional Sales Manager - West

HJ Heinz Foods - Fort Worth, TX, 2006 - 2009

Managed a sales team of 22 direct reports and 7 broker organizations, which included sales objectives of $110+ million within annual operating plan.

Develop long term strategic plan to sustain customer engagement and profitable growth goals.

Increased sales within division by 13% during tenure through partnering with principles and management in top distributors throughout the west.

Collaborate with Account Managers to identify opportunities and ensure implementation of regional programs.

Engage Team Leads in developing profitable annual growth plans which include quarterly promotional activity that focus on speed to market and key distribution opportunities.

Continual optimization of trade spends budgeting to ensure profitable programming and growth.

Prepare and present key opportunity analyses, category reviews and promotion effectiveness findings to distributor partners.

Top Region Keystone Award winner in 2007 and 2008

Area Sales Manager

Heinz Foodservice - Dallas, TX, 2003 - 2006

Managed a sales team of 8 Direct reports and 3 Broker organizations, which included annual sales objectives of $55+ MM within annual budget.

Corporate Team Lead assigned to Ben E Keith foods in Ft. Worth, Texas.

Expanded marketplace concentrations outside of traditional foodservice channels. New channel development.

Corporate team member assigned to USFS project team. Integration of corporate alignment and strategy.

Territory Business Manager

HJ Heinz Foods - Las Vegas, NV, 2000 - 2003

Contract management of larger Las Vegas partnerships. MGM, Harrah’s, Park Place, Boyd Gaming and Mandalay Entertainment.

Effectively grew 2nd and 3rd tier Casinos and Regional chains.

Worked with corporate and Executive Chef’s on product integration and recipe development.

Key Account Manager

Get Fresh Sales- Las Vegas, NV, 1998 - 2000

Managed National and Local contract customers in the Las Vegas market.

Conducted contract negotiations with new and existing customers.

Developed business relationships within the community.

Training of new sales associates, both inside and outside sales.

Execution strategy planning with supply vendors.

EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Arts Psychology, University of Iowa, 1995

Leadership and Development Academy – Primo/Mountain Valley

Project Management and Customer Penetration Strategies – Golden Boy Foods

Sales Strategy Development - Ken’s Foods

Negotiation and Management Training Programs - HJ Heinz

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