Vruksha Joshi

ad4jy6@r.postjobfree.com 919-***-**** www.linkedin.com/in/vrukshajoshi

EDUCATION

Duke University Durham, NC

Master in Engineering Management, Product Marketing Track (CGPA: 3.9/4.0) Aug 2023-Dec 2024 Relevant Coursework: Marketing in High-Tech, Innovation Management, Design Thinking, Narrative Design, Competitive Strategies K J Somaiya College of Engineering (KJSCE) Mumbai, India Bachelor of Technology (CGPA: 3.8/4.0) Aug 2018-May 2022 Relevant Coursework: Engineering Economics and Finance, Project Management, Data Analytics SKILLS AND INTERESTS

Product: Product lifecycle, Agile Delivery, Design Thinking, Storyboarding, UI/UX, User Persona Development, Market Research, Competitive Analysis, Product Positioning, Segmentation, Customer Journey, Value Stream Mapping, Content Creation, SEO/SEM, Copywriting, Social Media Marketing, Email Marketing, Brand Management, A/B Testing, Sales Enablement Software: Excel, Tableau, SQL, JIRA, PowerPoint, Microsoft office, Canva, Hubspot, Salesforce, Wordpress, Hootsuite, Trello Interests: Blogging, Writing, Cooking, Reading, Trekking WORK EXPERIENCE

Market Research Intern Sercel GRC Durham, NC Sep 2023-Dec 2023

● Achieved a 58% reduction in environmental and economic impacts of ESP Gauges through a Life Cycle Assessment and market research using SustainableMinds, enhancing sustainability and cost-efficiency

● Identified $1.8M in potential annual savings and decreased the carbon footprint by 58% for ESP Gauges with Activity-based Costing and LCA, utilizing Patbase for market analysis and IP protection Product Marketing Manager Floral Fiesta Mumbai, India Jan 2023-Jul 2023

● Spearheaded social media campaigns across Instagram and Pinterest to drive engagement and brand awareness, resulting in 30% increase in website traffic and 20% boost in sales

● Analyzed consumer data and market intelligence to identify emerging trends and unmet needs in gifting space, informing the ideation and development of 5 new top-selling product lines with a 60% sell-through rate in the first quarter

● Developed targeted ad strategies to reach specific demographics and buyer personas, yielding a 25% improvement in conversion rates and a 40% reduction in customer acquisition costs

● Led rebranding initiative and redesigned website UX that improved site traffic by 30% and time on site by 15%, highlighting gifting focus and personalization

Senior Analyst, Business Consulting Risk Ernst & Young (EY) Mumbai, India Mar 2022-Dec 2022

● Designed product marketing strategy for new IT risk service offering, conducting market analysis on audit trends and buyer demands to ensure product-market fit and secure $3.5M in first-year revenue

● Collaborated cross-functionally with Pre-Sales and Marketing team to develop compelling value propositions for EY’s ITGC and ITAC offerings, increasing revenue by 15% QoQ (Quarter over Quarter)

● Headed ITGC reviews of SAP and non-SAP platforms identifying 15 high-severity gaps; remediated issues achieving 95% compliance and strengthening system security controls

● Managed monthly metrics reporting and presented findings to senior leadership; used insights to help implement automated monitoring increasing efficiency by 30%

● Decreased fraudulent activity by $1.5M annually for a Fortune 500 manufacturing client through detailed FAIT audits and fraud analysis, resulting in a 12% improvement in financial controls Digital Marketing Intern Trumping Stars Gurugram, India Jul 2020-Oct 2020

● Utilized insights from Google Trends and social media comments to tailor content strategies, leading to a 15% average monthly growth in engagement rates across all platforms.

● Identified the potential for revenue growth through paid ads, resulting in a successful campaign on Facebook that generated increased 34% return on advertising spend (ROAS).

LEADERSHIP

Co-President Creative Communications Club, Duke University Durham, NC Nov 2023-May 2024

● Collaborated with academic departments to curate relevant programming like Faculty Dinners and Podcasts, contributing to a 20% rise in positive feedback from students regarding the quality

● Implemented structured Social Media marketing strategies on Linkedin and Instragram, leading to a 50% growth in social media followers overall and a 60% uptick in engagement rates with potential applicants. Marketing Head Entrepreneurship Cell, KJSCE Mumbai, India Jun 2021-May 2022

● Led a team of 10 to conceptualize and produce 500+ marketing collaterals, ensuring brand consistency across platforms to strengthen value prop messaging and increasing brand awareness by 27%

● Implemented new promotional strategies focused on social media and influencer marketing, resulting in 54% more ticket sales for our annual conference compared to last year

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