Sondra Connor

303-***-**** ad4jr1@r.postjobfree.com linkedin.com/in/sondraboroff Phoenix, AZ

Director of Marketing Strategy, Communications, and Sales Enablement Go-to-Market Strategy • Demand Generation and Marketing Campaign Creation • Digital Marketing • Global Communications

SUMMARY

• Bring to fruition ground-breaking company firsts that drive $Ms in forecasted revenue within a couple of months.

• Unlock revenue opportunities by replacing stale feature narratives with solution-selling plays and introducing team’s first account-based-management (ABM) programs.

• Strategize with sales teams to provide high-converting materials and programs at every step of the sales cycle.

• Repair dysfunctional or nonexistent relationships between sales and marketing teams, building trusted, cross-functional powerhouse partnerships.

Core Skills

Brand Positioning & Value Proposition Go-to-Market Strategy Product Launch Management Budget Management Growth Acceleration Marketing Sales Enablement Customer Engagement Integrated Marketing Communications Salesforce and Marketo Demand Generation Marketing Campaigns Team Building & Development Event Planning Messaging Strategy Vertical Marketing Expertise Global Communications Online Marketing Video Production EXPERIENCE

CULTURE AMP SAN FRANCISCO, CA (HEADQUARTERS) 100% REMOTE 2022 – PRESENT Culture Amp Lead, Segment Marketing Manager, Enterprise & Mid-Market Hired to establish and drive marketing enablement initiatives to support the enterprise and mid-market sales teams. Including competitive research, battle cards, deal acceleration programs, and Account Based Marketing programs. Culture Amp Key Accomplishments:

- Developed and deployed deal acceleration program to isolate opportunities in pipe to move them along the funnel faster which impacted over $449K in pipeline opportunity for Q1 2023.

- Fueled sales by reinventing industry specific material which gave them alternative market material (Higher Education) to go deeper and wider in during times of uncertainty.

RICOH-USA EXTON, PA (HEADQUARTERS) 100% REMOTE 2020 – 2022 Ricoh Director, Strategy and Campaigns 2021 – 2022 Marketing Budget: $700K+ Manage: 2 Direct Reports (2 open req.’s, in process of expanding department) Promoted to new role to set and drive go-to-market and sales enablement strategies for all digital marketplace and core portfolio of hardware and services. Implement demand generation tactics to increase revenue and shorten sales cycles. Repair siloed relationships among sales and marketing teams. Ricoh Campaign Marketing Manager 2020 – 2021

Marketing Budget: $500K Bring together sales and marketing teams and lead demand generation efforts. Recruited by VP of Marketing for role to unify sales and marketing teams and execute demand generation initiatives for enterprise and healthcare segments.

Ricoh Key Accomplishments:

Sondra Connor

Page 2 303-***-**** ad4jr1@r.postjobfree.com

- Developed and deployed the fastest growing and most successful demand generation program which realized $2M+ in forecasted revenue within the first quarter after launch.

- Influenced $Ms in revenue generation and drove data-driven company firsts, such as go-to-market (GTM) and account-based-management (ABM) strategies that became organization models and set company standards.

- Fueled sales by reinventing collateral and replacing it with solid solutions-oriented content, repairing disconnect between customer journey/needs and what sales had available to deliver.

- Led digital transformation that increased viable leads per year from 900 to 1600+ and aligned business through analytics, messaging, web content, videos, and omnichannel touchpoints. Asked to roll-out model to all product lines.

- Contributed to increase of ~55% new client conversion rate by initiating product demo concept; currently being evaluated to replicate across all products.

CYBERSCOUT SCOTTSDALE, ARIZONA HYBRID/REMOTE 2014 – 2020 CyberScout Sr. Manager, Marketing 2018 – 2020

Marketing Budget: $400K+ Manage: 3 Direct Reports Promoted to manage marketing team, set strategic direction, implement GTM strategies, and launch implementations for insurance industry. Led video production, brand alignment messaging, and collateral/asset development. CyberScout Sr. Manager, Industry Marketing 2017 – 2018 Promoted to develop, implement, and manage integrated marketing campaigns that communicated product value and increased lead generation for 3 core industries: insurance, employee benefits, and financial services. Led video production work to share CyberScout brand and specific product stories. CyberScout Industry Marketing Manager 2014 – 2016

Relocated from Denver to Scottsdale to oversee marketing communications and demand generation initiatives and lead video production for new business in the areas of employee benefits, consulting, and data-breach-response software. Defined target marketing and custom messaging for each demographic within the identity and cyber protection portfolio. CyberScout Key Accomplishments:

- Supported international expansion of $13M sales pipeline--with 31% directly attributable to marketing.

- Exceeded pipeline growth goal 155%, yielding 4K+ new prospects within 6 months; worked with 1K+ broker partners.

- Drove targeted, incentivized lead generation programs that led growth from 1500 to 2200+ leads and higher conversions in first year; programs featured webinars, speakers, contests, and social media incentives to attract and retain clients.

- Moved stalled proposals forward by organizing annual, client-focused, 3-day signature event with 100+ attendees.

- Produced 40+ videos to share the company story and boost product awareness. PETROSKILLS HOUSTON, TEXAS (HEADQUARTER) 100% REMOTE 2013 – 2014 Product Marketing Manager

Marketing Budget: $30K+ Support product marketing activities for global sales organization. Hired to market and launch software product focused on improving communication disconnects among new and veteran employees. Developed and executed marketing plans to increase revenue by supporting global sales organization with solution messaging, collateral, assets, and content. Key Accomplishments:

- Tapped to replicate successful product launch methodology across all products for engineers and geoscientists.

- Turned around floundering product adoption levels through marketing campaign overhaul.

- Developed brand strategy for corporate initiatives, solutions, and products. OGILVY, DENVER DENVER, COLORADO 2011 – 2012

Ogilvy Associate Marketing Strategist 2012

Crafted messaging agendas and architectures to support product launches and customer success / retention activities. Managed market research activities to provide clients with in-depth understanding of market conditions to inform marketing plans and assets. Conducted sales interviews to understand sellers’ journey and impact conversions. Ogilvy Sr. Program Manager 2011 - 2012

Created and managed direct/indirect global marketing activities for IBM and CDW. Led team members in fast-paced project ecosystem requiring rapid turnarounds of corporate PowerPoint slide decks within 24 to 48 hours. Formulated marketing strategies that clients infused into their corporate initiatives. Established client-focused programs designed to help improve sales conversations and their relationships with customers. Key Accomplishments:

- Generated $6M from IBM-support account, balancing 15-20 concurrent programs and controlling scope boundaries.

- Enabled sales teams and improved conversions by producing actionable sales guides and peer-to-peer training videos. EDUCATION

Master of Business Administration (MBA), Concentration in Marketing Regis University Denver, Colorado Bachelor of Arts in Creative Writing University of Arizona Tucson, Arizona

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