Julia Perry

Honolulu, HI 703-***-**** ad4jdv@r.postjobfree.com

EXECUTIVE SUMMARY

• Accomplished marketing and communications professional with over 6 years of experience in developing and executing strategic marketing plans.

• Proven track record in leading end-to-end campaign management, from concept to execution, while collaborating with internal and external teams to ensure alignment with project goals.

• Strong project management skills with the ability to manage multiple campaigns and marketing plans simultaneously in a fast-paced environment.

• Excellent communication skills with a focus on building strong relationships and collaborating cross-functionally to drive results.

WORK EXPERIENCE

JP Digital Communications Remote, USA

Senior Consultant Jan 2023 - Present

• Manage a team of graphic designers and video editors, oversee the production of multimedia materials for various marketing campaigns, resulting in a current on-time delivery rate of 95%.

• Produce high-quality multilingual audiovisual materials, social media graphics, and blogs.

• Conduct market research and competitor analysis to identify key demographics, resulting in the creation of targeted campaigns that achieve increases in sales revenue for clients. Pan American Health Organization/World Health Organization Washington, DC Communications Specialist, Tobacco Control Team Feb 2021 - Dec 2022

• Managed and allocated a $1M budget for various team and department marketing campaigns.

• Evaluated campaign performance through data analysis, proposing strategic changes.

• Collaborated with teams in Europe, Africa, and the Americas regions, to adapt global campaign messaging to local cultural nuances and ensuring integrated communications and branding.

• Created engaging content aligned with the brand identity – graphics, infographics, newsletters, reference materials, videos (of which one viral video with 13 million views) – reaching 1.5 million users across platforms, while boosting social media followers by 7%.

• Crafted all communication materials following style guides and branding for virtual and live events including webpages, invitations, emails headers, banners (virtual and printed), etc.

• Launched and updated webpages and online content through SharePoint and web.

• Developed & executed SEO and SEM strategies resulting in 27% increase in webpage traffic. Internal Communications Specialist, Communications Department Jul 2017 - Dec 2020

• Identified key gaps in organizational learning/capacity building by conducting extensive surveys, leading to the implementation of targeted training programs and reference materials that improved employee performance in communication skills by 67%.

• Collaborated with subject matter experts to create and deliver an interactive social media best practices course, resulting in a 96% completion rate among participants.

• Delivered in-person and virtual interactive workshops to over 500 individuals working in field offices and HQ on communications competencies including persuasive storytelling, delivering effective presentations, and strategic planning for communications projects. African Youth Initiative Network (AYINET) Washington, DC Practicum Student through American University SIS Jan 2019 - Apr 2019

• Devised a marketing strategy and creative brief to fundraise for AYINET’s first youth center in Uganda, presenting all recommendations to founder and UN ambassador, Victor Ochen.

• Conducted thorough marketing research encompassing macro-level analysis and cultural nuances to identify the most effective marketing approach for maximizing fundraising outcomes.

Pan American Health Organization/World Health Organization Washington, DC Intern, Human Resources Department Jul 2016 - Dec 2016

• Conducted analysis of staff capabilities through 30+ interviews, oversaw project design, worked with consultants and executive leadership, and budgeted $73,000 to ensure project execution.

• Collaborated with departmental teams to develop and deliver the Writing for PAHO program, resulting in a 72% improvement in correspondence writing within the organization and increased productivity for executive assistants.

• Increased visibility of program resources by 76% through comprehensive dissemination campaigns.

Gold Leaf Studios Washington, DC

Project Management Intern Feb 2016 - Jul 2016

• Spearheaded the development of an online system to efficiently manage and catalog a vast archive of over 100,000 books and records at the studio.

• Successfully designed and implemented the online system, facilitating the organization of 25 years' worth of work, improving accessibility and streamlining retrieval processes. EDUCATION

American University, School of International Service Washington, DC MA in International Relations – International Development Major (3.98 GPA) Università Commerciale Luigi Bocconi Milan, Italy

BS in International Economics, Management, and Finance – Management Major LANGUAGES

English (fluent), Italian (fluent), Spanish (advanced), Portuguese & French (elementary) SKILLS

• Project Management: Experience managing multiple campaigns and marketing plans.

• Communication Strategy: Strong communication skills with the ability to build partnerships and collaborate cross-functionally.

• Content Development: Proficient in creating compelling messaging and content for campaigns.

• Marketing Tools: Experience with Canva, and project management tools like Microsoft Project, Trello, and Monday.

• Languages: Fluent in English & Italian, advanced proficiency in Spanish.

Contact this candidate