Stacy Cantor

Chevy Chase, MD 914-***-****

ad4j06@r.postjobfree.com www.linkedin/stacyfeldmancantor

Former Marriott Associate: Events and Activations Expert

Innovative, creative, ambitious and strategic branding and communications professional adept at providing thoughtful input and pro-active solutions to drive loyalty and engagement. Thorough comprehension and diverse experience in Brand Identity, Account and project management, internal and external partnerships and activations. Recognized for the ability to drive revenue, boost visibility, and enhance brands. Proven record of increasing customer success and satisfaction while improving results.

Highlights of Expertise

●Develop Branded engagement programs

●Product / Project Management and Control

●Global Channel Partner Management

●High-Performing Team Leadership

●Strategic Marketing

●Client Relationship Management

●Problem Resolution

●Cross-Media Campaigns (Digital, Social, Print)

●Highly Visible National Accounts

●Branding and Marketing Strategies

●Account Development and Growth

●Partner and Brand Promotions

●Contract Negotiations

●Client Engagement and Retention

●Organizational Development / Leadership

●Scheduling and Budgeting

●Event Planning and Production

●Identify trends and recommend opportunities

Career Experience

National Association of Corporate Directors, Arlington, VA

In collaboration with Brand, strategically developed 5-10 brand specific onsite engagements each month for both Associates and Residents and successfully disseminated communications to Property leaders.

Successfully brought on new partnerships based on brand strategy and negotiated associated contracts in less than 12 months.

Maintained and produced content for MGS and MDAM.

Marriott International’s Luxury Brand Residences / The Ritz-Carlton Destination Clubs, Bethesda, MD

Manager, Owner Engagement, Onsite Events, & Corporate Partnerships (2019 to August, 2020)

Represented operational execution of programming for the Luxury Brand Residences to ensure Brand Voice alignment and brand strategy execution. Brands: The Ritz-Carlton Destination Club, The Ritz-Carlton Residences, W, EDITION, Westin, JW, St. Regis, The Luxury Collection, Autograph Collection, and Marriott.

In collaboration with Brand, strategically developed 5-10 brand specific onsite engagements each month for both Associates and Residents and successfully disseminated communications to Property leaders.

Successfully brought on new partnerships based on brand strategy and negotiated associated contracts in less than 12 months.

Maintained and produced content for MGS and MDAM.

Cultivated key partnerships and collaborations with luxury residential portfolio stakeholders, focusing on branded engagements.

Conducted in-depth market and member/guest research and launch mass communications to Leadership for analysis and to build a first-ever strategy.

Evaluated existing marketing strategies and processes and recommend/implement initiatives to increase client engagement.

Established and oversaw corporate partnerships and introduced brand specific engagements to improve stakeholder relationships with the company brands.

Designed and launched a new marketing/branding strategy for the Destination Clubs aimed at driving and streamlining social impact through onsite events and activities.

Created editorial calendar for full year’s branded monthly communications for each of the Luxury Brand Residences.

Partnered and negotiated with multiple stakeholders internally and externally to meet business objectives.

Led the Onsite Events and Activities function within the Marriott Luxury Brand Residences group; confirmed brand and portfolio alignment while strategically deploying the initiatives.

Increased member / owner / guest engagement through the launch of a Best in Class partnerships (Take Care, Bonvoy Boutique, Make-A-Wish Foundation, Children’s Miracle Network, One Warm Coat, KitLender, Sur la Table, Pet Smart, Quintessentially, Wheel’s Up, Confirm 360, Valerie Wilson Travel, and Bark Box), defining annual structure and strategy.

Selected, developed, and streamlined relationship management of specialized agencies, ensuring excellence in ideation and development of flawless execution.

Achieved higher satisfaction scores (increased by 5% across all Clubs) and improved brand value and awareness through strategic shaping of onsite events and activities.

Launched department’s first-ever cohesive engagement strategy including social media best practices.

Pioneered the first Onsite Events and Activities Toolkit comprised of templates and presentations to ensure the effectiveness of event practices.

Account Manager, Creative & Content Marketing (2015 to 2019)

Directed marketing and content creation for the Bonvoy App, Sheraton, Towne Place Suites, AC Hotels, and Marriott Executive Apartments, Marriott Mobile Applications and the Meeting Services App, as well as on-property activations for Sheraton, TownePlace Suites, AC Hotels. Oversaw video and photo shoots (architectural and lifestyle); confirmed alignment with company brand and key HSMAI award winning content. Built and nurtured open lines of communication and cross collaboration with marketing, brand management, and operations departments, as well as outside agencies, and General Managers of properties and vendors. Initiated and launched a harmonious brand voice across all marketing channels such as: on-property collateral, internal channels, You Tube, social media / e-commerce, digital, sales support, operations, and brand management.

Drove business growth and met KPI’s through marketing / on-property activations of the Meeting Services App and Marriott Mobile App. for Towne Place Suites, AC Hotels, and Marriott Executive Apartments.

Spearheaded activities as a “TakeCare Champion” with a focus on the company’s global commitment promoting opportunity, community and purpose.

Launched the Bonvoy App after working on and phasing out Marriott, SPG and The Ritz-Carlton Mobile App’s.

Met or exceeded marketing/communication objectives through the introduction of strategic plans and delivering creative service.

Led marketing material release of over 500 assets to over 100 touch points.

Oversaw management, fulfillment and implementation of Brand assets and global requirements. Primary contact for Brand Collateral enterprise wide data asset management.

Scoped, estimated and maintained budget and schedules for global campaigns.

Grew brand image and preference as a result of Brand Voice Standards globally.

Cultivated and managed partner relationships with 10+ departments and vendors achieving alignment of business objectives on 100+ projects.

Propelled customer engagement, loyalty, and alignment with business objectives through the strategic development of partnerships with internal stakeholders and clients across the company.

Recognized for the ability to translate and present information and operate effectively between technical and non-technical audiences within a matrixed organization.

Reduced bottlenecks and resolved concerns / issues through the recommendation and implementation of updated procedures.

Managed Guidelines for assets under Sheraton’s partnership with MLB, Towne Place Suites partnerships with The Container Store and Weber Grill.

Oversaw management, fulfillment and implementation of Brand assets globally. Primary contact for the Brand Collateral on our enterprise-wide intranet, Data Management System and portals.

Developed a communications plan for the CSR team through Marriott’s TNT experience.

Happy Family, Washington, DC

Regional Manager, Northeast (2014 to 2014) / Brand Ambassador / Local Social Media Expert (2012 – 2014)

Supervised and managed the daily activities of local marketing specialists (10) in the region. Assessed and investigated existing company presence, determined areas that could be improved, and increased marketing initiatives and represented the brand at local community events and large consumer shows. Collaborated with local and national media and cultivated community / business relationships to increase brand awareness and promote healthy nutrition.

Increased and maintained a positive brand image through involvement at local community events and consumer shows.

Penetrated target market including online parents’ groups, social media, publications in family periodicals, and online product reviews utilizing strategic and targeted online communications and marketing strategies.

Agency Experience, New York / LA / DC

Account Director

TBWA\Chiat\Day, NY Account Executive- Account: Pfizer/Eli Lily (Aricept)

Euro RSCG Messner Vetere Berger McNamee Schmetterer Partners, NY Assistant Account Executive, Account Executive- Accounts: Pfizer, Johnson & Johnson, Volvo Cars of North America, Coppertone/Ban de Soleil, and Peroni

JWT West, Account Supervisor- Accounts: Symantec US Global Enterprise, Children’s Hospital LA

Saatchi & Saatchi, LA Account Supervisor – Account: Toyota Motor Sports

SQN Communications Design, DC Account Supervisor – Accounts: Rainforest Alliance, WWF,

Arnold Worldwide, DC Account Supervisor – Accounts: Choice International Hotels, Royal Caribbean

Led the launch of Print/TV/Radio/Web ad production/direct response campaigns and websites for multiple accounts and markets simultaneously. Launched campaign strategies including elevators, product placement, and web ads.

Coordinated cohesive branding efforts for clients ranging from naming and logo development to establishing brand identity standards.

Increased process efficiency through the introduction of new Account Management department procedures.

Orchestrated pharmaceutical ad review process to ensure all work is compliant with regulatory, medical, and legal guidelines.

Drove creative content development including photo shoot, production, and execution of new print and TV campaign.

Spearheaded a new business pitch for Peroni beer and implemented guerilla marketing tactics derived from research and consumer insights.

Established a “Creative Forum” meeting platform for agency and retailers to provide creative feedback.

Education & Credentials

Bachelor of Arts in Communicative Arts

University of Wisconsin, Madison, WI

Professional Associations

●American Institute for Foreign Study, London, UK

Technologies

●MS office, Smart Sheets, Hoot Suite, Word Press, Google Docs, Constant Contact, WordPress, Advantage, Access, Adobe Pro, Razors Edge

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