Lisa Gurson ***** Windsor Manor Court Granger, IN 46530 574-***-****

ad4iir@r.postjobfree.com linkedin.com/in/lisa-gurson LISA GURSON

MARKETING & PRODUCT PROFESSIONAL

***** ******* ***** ***** *****er, IN 46530

574-***-**** ad4iir@r.postjobfree.com

linkedin.com/in/lisa-gurson

Summary Innovative and detail-oriented with demonstrated results in product launches, consumer market branding, and efficient OEM project management, increasing return on investment. Proven strengths in understanding customer and market needs then initiating market strategies, unifying advertising media, and combining results from KPI. Known as highly creative professional with history of delivering increased brand awareness and successfully bringing products to consumer with solid market research in highly competitive markets.

Key Skills — Lean Six Sigma Master

Black Belt

— Integrated Marketing

Plans / Campaigns

— Branding

— Trade Show

Participation

— Cross Functional Team

Leader

— Quantitative Analysis

— Advertising

— Developing Sales

Collaterals

— 3D, CAD

— Value Stream Scorecard

— SWOT

— VOC

— 3rd Party Vendors

— Market Research

— Internet Marketing

— Lifecycle Management

— New Product Validation

— Social Network

Marketing

— Marketing

— Key Account Plans

— Business Case

Development

— Distribution

— OEM

— New Product Rollout

— Scrum

— Analyzing Trends

— Developing Value

Proposition

— Product Management of

Specialty

— Sales Training

— Product Road mapping

— Incentives / Promotions

— Trailers

—CPQ, CRM

Experience Sopheon- Amsterdam, The Netherlands

Innovation and Product Management Software

Senior Product Marketing Manager 2021-present

• Develop positioning tools for sales

• Produce competitive analysis

• Work cross functionally with product managers

• Launch new updates and versions

Verenia — Lisle, Illinois

Products and solutions in aviation, defense, and space. Director of Marketing – 2020 -2021

• CPQ, CRM, 3D and Cad.

• Develop marketing plans with trade partners such as NetSuite.

• Expand standalone market of premier CPQ offering.

• Produce truly interactive webinars with SMEs.

• Lead team of international sales developers.

• Direct UI, UX and design professionals in all phases of web and collateral development.

• Target previously siloed industries for use of CRM and CPQ specifically designed for their market segment.

HONEYWELL AEROSPACE — South Bend, IN

Products and solutions in aviation, defense, and space. Senior Marketing and Product Manager – 2017 - 2020 Lisa Gurson 51290 Windsor Manor Court Granger, IN 46530 574-***-**** ad4iir@r.postjobfree.com linkedin.com/in/lisa-gurson

• Developed and implemented long term strategic plan in support of product lines and their associated aftermarket growth.

• Developed customer market segmentation for value stream customers and understand total cost of ownership.

• Developed and executed product roadmaps with block upgrades.

• Lead new product pursuits globally and the execution of flawless launch.

• Executed VOC plans for select market segments.

• Conducted market and customer analysis for products to support strategies including aftermarket forecasts and consumption estimates

STEG SOLUTIONS — Tampa, FL

Audio and visual production company

Director of Educational e-Learning – 2013 - 2017

• Lead instructional design teams in business story telling.

• Develop personalized learning for corporate universities through rapid knowledge.

• Aid and promote standardized knowledge dispersal across all platforms for worldwide consumption.

SUPREME CORPORATION – Goshen, IN

Nation's leading full-line manufacturer of truck bodies, including dry freight and insulated bodies, cutaway and parcel delivery vans.

Director, Marketing –2011 - 2013

• Directed marketing product initiatives for Truck, Bus, and Armored Divisions nationwide.

• Handled product launches, trade show participation, and multi-media campaigns.

• Developed marketing tools for companies, including Penske, Ryder, Enterprise, and Yum Brands.

• Integrated strategies for print, e-commerce, and social media to deliver concise branding message, increasing multichannel lines.

• Put 250 top parts online vs fax or telephone with a 3-tier pricing structure. Increased parts sales 23%.

• Increased sales volume 18% by creating market research-based channels for vehicles, parts, and service.

• Designed online training for dealer network, producing better-trained independent sales force with stronger brand loyalty.

• Launched eco-friendly truck with Isuzu, resulting in award winning design. WHIRLPOOL CORPORATION — Benton Harbor, MI

World’s leading global manufacturer of home appliances Channel / Product Manager, Kitchen Aid Appliances – 2006 - 2010

• Managed staff of 17 marketing professionals. Led corporate wide continuous improvement initiatives. Served as Chairman of cost saving committee, “Hit Me with Your Best Shot.”

• Increased overall market share 23% by directing and training support team on brand vision of KitchenAid cooking products.

• Increased display space 26% with retailers, including Kohl’s, Target and Lowe’s, Bed, Bath and Beyond by designing market strategy for KitchenAid countertop appliances.

• Awarded 2007 Master Brand Ambassador Designation by increasing knowledge and improving metrics in Hispanic Market.

• Improved affiliate relationships by initiating and facilitating program on FurnitureFind.com with vendors and OEMS.

Lisa Gurson 51290 Windsor Manor Court Granger, IN 46530 574-***-**** ad4iir@r.postjobfree.com linkedin.com/in/lisa-gurson Technical Skills

Microsoft Office

Website Analytics

Email Marketing Software

Affiliate Networks

SEO / PPC

Excel, Word, PowerPoint, Access

Google Analytics, Goingup!, Clicky, Woopra

ExactTarget, InfusionSoft

Amazon Associates, Google Affiliate Network

Google Ads, Google Shopping

Education

MS, Lean Six Sigma Master Black Belt, Villanova University — Villanova, PA MFA, Boston University — Boston, MA

AB. University of Southern California — Los Angeles, CA

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