BRYAN LETT

Reston, VA ***** 330-***-**** * ad4ii9@r.postjobfree.com Linkedin.com/in/Bryan-Lett/

AWARD-WINNING PUBLIC AFFAIRS SPECIALIST

STRATEGIC COLLABORATIVE PASSIONATE

SERVANT LEADER: Business-savvy and collaborative corporate communications executive respected as change agent and creative thinker who thrives in ever-changing situations and champions strategic initiatives that drive business transformation

EXECUTIVE INFLUENCER: Strategic visionary with a track record of analyzing and influencing corporate decision making, who thrives on injecting new and creative ideas that shift the narrative

CHANGE AGENT: Resourceful, passionate, and dedicated with a deep understanding of human behavior who isn’t afraid to have tough conversations and challenge the status quo

EXECUTIVE STRENGTHS

Strategic Planning and Execution

Human Capital Development

Corporate Communications

Budget Management

Community Outreach

Company Messaging

Crisis Communication

Media Relations

Executive Influence

Creative Direction

Digital Marketing

Public Relations

DISC LEADERSHIP ASSESSMENT

STRENGTHS: Innate ability to think quickly and handle pressing problems in a casual manner. Positive sense of humor and can sometimes relieve a tense moment with a subtle comment. Very well networked and naturally sociable. Excels at promoting ideas and generating enthusiasm in others. Verbally expressive and able to craft a speech or presentation quickly, easily, and without internal stress. Displays a high energy level and very good at meeting new people. Very people-oriented and has the remarkable ability to shift the mood smoothly from serious to lighthearted.

NATURAL TRAITS: Moderate, Questioning, Unassuming, Emotional, Enthusiastic, Optimistic, Persuasive, Energetic, Self-Assured, Opinionated, Persistent, Independent

PROFESSIONAL EXPERIENCE

MAG Aerospace, Fairfax, VA 2023 – Present

Senior Communications Specialist

SNAPSHOT: At MAG, I spearhead our corporate communication strategies, ensuring brand consistency across global platforms and aligning messaging with the company's mission and growth objectives. My role involves close collaboration with cross-functional teams to develop and disseminate compelling narratives that highlight MAG's innovation in operational, technical, and service domains. I manage crisis communication, uphold media relations, and guide internal communications that foster an informed and engaged workforce. With a talent for storytelling and a keen eye for analytics, I continually refine our outreach tactics, leveraging digital marketing tools to expand our reach and influence in the market. My work directly supports MAG's reputation as a leader in providing and enabling real-time situational awareness to help our clients make the world smaller and safer.

Led a strategic overhaul of internal and external communication protocols, enhancing clarity and efficiency in cross-departmental correspondence at MAG Aerospace

Designed and executed a successful social media campaign that increased MAG Aerospace's online engagement by 50%, significantly raising brand awareness in the aerospace industry

VBA – Office of Strategic Engagement, Washington, DC 2021- 2023

Public Affairs Specialist – GS13

SNAPSHOT: Joined the Veterans Benefits Administration as a Public Affairs Specialist in August 2021. Known for versatility, dependability, and willingness to conquer any task. Oversight of compensation services communication initiatives including PACT Act, social media, newsletters, media relations, public relations, strategic planning, speechwriting, and event planning.

Oversaw the planning, filming, and execution of a 6-month long military toxic exposure awareness campaign. The TV and radio PSAs brought in, combined, 564,595,733 impressions for a total value of $30,636,474. This makes the military exposure PSA VBA’s most successful PSA to date

Led the development of a comprehensive department-wide communications and outreach strategy and plan for the historic Pact Act which is a growing and ongoing mission

Attended the VBA senior leadership symposium in Houston on behalf of SE. Spent the week discussing PACT Act and SE’s corresponding communication materials with senior leadership

Oversaw Compensation Service’s communications products and produced more than 30 products that received minimal technical edits on more than 90% of my materials

Disabled American Veterans, Cold Spring, KY 2015 – 2021

Assistant National Communications Director

SNAPSHOT: Joined this nonprofit military service organization as Associate National Communications Director and promoted into current role in 2016. Known for versatility, dependability, and willingness to conquer any task. Oversight of corporate communication initiatives including voluntary services, social media, newsletters, podcasts, magazines, media relations, public relations, strategic planning, trade shows, speechwriting, membership, training, and event planning. Lead cross-functional team of 7.

Championed oversight of all communication aspects for 4-day annual convention, including playbook development, news releases, media relations, scriptwriting, awards presentation, audio/video productions, and problem-solving

Work closely with DAV’s National Voluntary Services Department to ensure strategic plans are executed effectively and efficiently

Influenced executive leadership and implemented use of Meltwater software that streamlined distribution of press releases, media advisories, and story publications

Conceptualized and developed first-of-their-kind podcasts that boosted exposure of current corporate initiatives

Create and manage voluntary services activities, social media content on Facebook, Twitter, and LinkedIn, that engages audiences while ensuring alignment with brand messaging

United States Marine Corps, Portsmouth, NH 2007 – 2015

Marketing and Public Affairs Chief (2010 – 2015)

SNAPSHOT: Moved into new role to lead all facets of marketing and public affairs for regional recruiting command across 43 locations in 3 states. Managed first departmental budget of $150,000.

Drove development and oversight of social media profiles for 43 recruiting departments across region, enhanced brand recognition and boosted recruiting efforts

Developed and implemented innovative PSA campaign that secured over $1M in earned media within 30 days and $3.74M over 12 months, ranking first in the nation

Trained and coached station leaders on media training, preparing team to effectively engage with local press while maintaining alignment with established narratives

Piloted turnaround of stagnate high school awards program overcoming backlog of work and presenting awards at 113 high schools across region gaining exposure for Marine Corps

Selected on four occasions as Marine of the Quarter for overall performance excellence

Broadcast Journalist – American Forces Network (2010)

SNAPSHOT: Accepted 7-month deployment to Afghanistan to work independently and produce content, including photos, videos, and interviews, for media coverage across the globe.

Created and maintained vlog on YouTube that captured daily military life in Afghanistan, earning over 130,000 views and 2100 subscribers

oCaptured national publicity and served as guest presenter for National Association of Advertisers

Produced 79 high-quality television and radio news stories used by over 500 television networks and seen by over 340M people worldwide

Hand-selected to cover President Obama’s first visit to Afghanistan

Earned Station Manager’s Professionalism Award for performance excellence

Public Affairs Specialist – The Pentagon (2007 – 2010)

SNAPSHOT: Began military career working at The Pentagon producing news stories, features, and photos to support Marine Corps communications, including print and digital footprints. Multiple time Hermes Creative Award winner for writing, photography, publications, and design

Led, coached, and mentored cross-functional team of 10, including work assignments, career development, and performance management

Revamped overall magazine format, layout, design, and strategy that created more memorable user experience earning reputation for innovation and tapping into human emotion

Spearheaded all news and photo content for official Marine Corps’ website; including writing, copy editing, content selection, and production

Earned numerous awards for performance excellence, including Photojournalist of the Year, Outstanding New Writer, and 3-time U.S. Department of Defense Outstanding Flagship Website and Publication

EDUCATION

Ashford University, San Diego, CA

60 Hours Completed Towards Bachelor of Arts in Marketing and Public Relations

United States Marine Corps

Marketing and Public Affairs

Intermediate Photojournalism

Public Affairs Specialist

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