TERRY L. BUFFARD

602-***-**** www.linkedin.com/in/terry-buffard ad4ies@r.postjobfree.com

PROFILE SUMMARY

Experienced and results driven Senior Product Management Leader with over 25 years of experience in healthcare, business communications, and performance-marketing sectors, specializing in full-cycle product management from concept to market introduction. Recognized for driving innovation, operational excellence, and leading cross-functional teams, consistently achieving corporate and client objectives. Skilled in managing product managers, fostering collaboration, and developing talent to drive success. Demonstrated success in boosting product revenue through market research, data analysis, planning, roadmap development, and stakeholder engagement. Proficient in Agile methodologies, ensuring efficient development and strategic planning. CORE COMPETENCIES

Product Life Cycle Management Strategic & Tactical Vision Analytical Problem Solving Roadmap Dev & Backlog Management Digital Transformation Strategies Business Case Development Strategic Partnerships User Experience (UX/UI) Design “0 to 1” Product Experience International (Global) Expertise B2B SaaS Solutions APIs & Integrations Agile/SCRUM Dev Methodologies MS: Word, Excel, PPT, Visio, Teams JIRA / Confluence / ClickUp PROFESSIONAL EXPERIENCE

AFFILIATI NETWORK, INC Santa Barbara, CA July 2022 - Jan 2024 Vice President Product (Reported to CEO)

Played a pivotal role in this dynamic environment, spearheading comprehensive product strategies and roadmaps, and achieving product-revenue growth. Leveraged insights in performance and subscription-based marketing to inform the ideation and implementation of product strategy, specializing in technology products, lead generation, customer verticals, conversion rate optimization, and the competitive landscape.

Collaborated with external development teams to ensure cohesive product development efforts.

Presented insights to engineering discussions, providing valuable input into product-solution decisions.

Translated technical capabilities into compelling business benefits, crafting product positioning, messaging, and content that resonates with customers. Communicating strategies and new solutions to sales was also key. TELADOC HEALTH, INC Phoenix, AZ March 2018 - July 2022 Director Product Management - Hospital and Health Systems (Reported to VP of Product Management) Played key role in product development and management, driving strategic definition, execution, monitoring, and communication of the SaaS product roadmap tailored to meet virtual care needs of hospital and health system clients.

Generated user stories and functional specifications streamlining implementation by the development team.

Effectively managed product roadmap and backlog, fostering open communication across teams.

Coordinated with dev for API/Integration needs; registration, benefits, and EHR updates. Large data populations.

Assisted with MS Power BI reports and dashboards design enabling access to tailored activity results and alarms.

Served as primary subject matter expert, bridging development, sales, client managers, and marketing.

Crafted and conveyed compelling product marketing value propositions, substantiated by relevant proof points.

Developed multi-audience communication materials for new release content and business unit processes.

Also managed team of product managers, overseeing their support for their respective solutions. MITEL NETWORKS CORPORATION Mesa, AZ December 2012 - March 2018 Product Manager (Reported to Director of Product Management) Assumed a central strategic leadership role for a global contact center product and service portfolio, overseeing Mitel TERRY L. BUFFARD Page 2

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developed, OEM, and strategic partnership solutions. Collaborated with senior management to formulate product strategies, conduct forecasting and financial reviews, and support operational goals.

Managed the entire product life cycle, including specifications, part number and pricing management, technical training, and market development for both Premises and Cloud (subscription) based solutions.

Served as the SCRUM product owner, overseeing the product backlog, setting user story and roadmap priorities, and communicating across development and cross-functional teams.

Orchestrated the development and presentation of business cases to the executive committee.

Spearheaded the comprehensive rebranding and global launch of the MiVoice Call Recording solution, leading to a remarkable doubling of revenue.

Coordinated the integration and deployment of multiple third-party OEM products, such as Predictive Dialing and Quality Management into Mitel's product offerings and global markets.

Utilized extensive global travel to engage with partners technically, presenting Mitel’s contact center product offerings to sales and technical associates, channel partners, and end users. DVSANALYTCS, INC Scottsdale, AZ March 2006 - December 2012 Director of Product Management/Director of Sales Engineering (Reported to CEO) Contributed significantly as a member of the strategic leadership team, overseeing the development and management of the product portfolio to deliver secure solutions for contact centers, enhancing agent productivity: Workforce Optimization Solutions for Contact Centers and a Predictive Dialing platform.

Provided comprehensive product management support, covering the definition and execution of product roadmaps, plans for new releases and enhancements. Introduced pricing models and crafted successful launch strategies during business re-alignment initiatives.

Implemented process improvement initiatives and product strategies in alignment with long-term investment and profitability goals. Collaborated closely with stakeholders, sales, and engineering teams.

Established and managed vendor relationships, adeptly negotiating competitive pricing to maximize profitability.

Directed sales engineering functions, leading partner and end user presentations, supporting quote generation for the sales team, and devising effective sales strategies to drive revenue and foster market growth. CIRILIUM, INC Tempe, AZ 5 Years

Vice President Product Management (Reported to Division President) Product Manager (Reported to VP of Marketing)

Executed the implementation and delivery of comprehensive product management functions supporting a VoIP Carrier solution, later taking charge of a 14-member team handling development, product management, and sales & technical support. Additionally, successfully secured an OEM agreement for complementary products, resulting in a notable $2.5M increase in incremental revenue.

INTER-TEL, INC Chandler, AZ

Director International Product Management (Reported to VP of Technical Services) Product Manager (Reported to Director of Product Management) Progressed through multiple product management roles within the organization, highlighting significant personal and professional growth. Notable achievements include full product lifecycle management of new business telecom platforms and VoIP solutions, adaptation of products for diverse international markets such as the UK, Japan, Mexico, and Indonesia, and substantial contributions to global growth through strategic business development initiatives. EDUCATION

ARIZONA STATE UNIVERSITY, Tempe, AZ

Bachelor of Science, Computer Information Systems (Graduated Magna Cum Laude)