Matthew G. Majikes

Richmond, VA ***** ad4idy@r.postjobfree.com

804-***-**** linkedin.com/in/mgmajikes

MARKETING CLIENT EXPERIENCE

Seasoned marketing sales professional with a relentless focus on client experience dedicated to delivering exceptional service and building long-lasting relationships. Utilize a passion for understanding customer needs and exceeding expectations to leverage my strong communication skills and consultative approach to provide tailored solutions that drive value and mutual success. Combine deep knowledge of sales strategies with a customer-centric mindset to create memorable experiences, foster trust, and consistently achieve sales targets. Committed to making a positive impact and contributing to the growth and success of any organization.

AREAS OF EXPERTISE

Executive Level Leader Networking Relationship Building Innovation Sales Strategic Planning Marketing Branding Financial Management Client Experiences Strategy Design & Implementation Stakeholder Management Cost Management Salesforce Cvent Net Promoter Score (NPS) Alignment Continuous Improvement (Certified Master Blackbelt) Budgeting Operations & Service Re-Engineering

PROFESSIONAL EXPERIENCE

CAPITAL ONE - Business Banking & Small Business Card Teams, Richmond, VA 2014 – Present

Vice President Marketing Experience Officer (Event Activation Subject Matter Expert)

Executed brand activation strategy for small business outreach, testing & scaling programing roadmaps. Passionately designed high-end experiences for over 2,100 elite customers, with more than $2.2 MM in card spend, resulting in increased revenue, referrals, retention, storytelling to associates, along with relationship growth.

Designed and lead hundreds of concerts, sporting events, conferences, and dinners in all major US Cities.

‘Inspired’ and managed a team of 15 sales associates, 6 vendors, and 42 sales contractors.

Confidently lead multi-channel marketing budgets of $26 MM. Successfully managed scorecard & earned a 40%+ ROI .

Garnered cards spent more than $1 Billion from 12.1k+ applicants / 7.8K new customers and dozens of partnerships.

Envisioned Innovative Processes and designed & deployed over 560 trade shows and 490 customers events, partnering with Hotels, Destination Management Companies (DMC), NCAA, MLB, and iHeart Radio at premier properties.

Travel 30-50% to drive results, anticipate needs, communications, motivate teams, monitor costs, evaluate risk, and improve performance and client experiences.

FOCUS BUSINESS CONSULTING, Richmond, VA 2012 – 2014

Small Business Owner Management Consultant District Sales Leader & Independent Sales Agent

Consulted businesses on marketing, digital marketing, sales, and strategic planning. Served as CEO: established standard procedures and sales roadmap for a pharmacy tech startup.

Recruited, coached, evaluated, and motivated insurance 15 sales associates that sold insurance policies to customers.

Earned Sales Agency - Rookie of the Year and named Top 10 National Sales Leader in 2013.

GENERAL ELECTRIC (Genworth Financial), Richmond, VA 1998 – 2012

AARP Marketing & Product Leader

Developed integrated marketing campaigns & Direct Response TV (DRTV) Commercials.

Designed creative briefs, website registration, search engine optimization (SEO) processes-generated 26K leads (20% of leads company-wide).

Orchestrated 4 $500K events, overseeing sales/marketing and managing vendor and stakeholder relationships.

Matthew G. Majikes 804-***-**** Page 2

Guided 4 Multi-Million Dollar Adventures, directing Request for Proposals (RFP), Sales, Marketing, Recruiting, Focus Groups, Booth Design & Project Management and Vendor Management Activities.

Controlled $2.5M print budget, saving $500K–$1.7M annually, while producing top-quality materials for 14M members.

Developed marketing strategy for 7 Multi-Million Dollar advertising campaigns across 8 publications and 80 markets.

Vice President – Long Term Care Product Marketing & Relationship Leader

As Chief Marketing Officer (CMO), prepared effective sales campaigns, produced high-quality product brochures, and executed high-end consumer events. Directed all internal/external communications and monitored/analyzed performance metrics.

Reimagined three-year national re-branding/identity campaigns for Long Term Care Industry worth $4.5M.

Served as Sports Marketing Expert - Transformed golf knowledge and LPGA relationships, pioneering women’s marketing programs.

Senior Vice President – Marketing Operations & Process Engineer

Managed 59 Internal Wholesalers, 5 Internal Wholesaling Leaders, and directed 20+ Annuity Partnerships. Led 50 projects that strengthened and saved $1 MM in cost benefits.

Improved Broker’s Perception of Inbound and Outbound Sales Support, as measured by Market Metric.

Led and Directed the National Sales Meeting in Scottsdale for 175 Sales Assoc.- received highest rating in 16 years, executing flawlessly, while 25% under budget.

Overhauled the Standard for Internal Wholesaling: Changing from Service to Sales Culture.

Recruited 30 new wholesalers.

Initiated 135,000 Sales Contacts in 2003.

Retainment - Less than 3% Attrition in 24 months.

Decreased Speed to Answer from 66 to 12 Secs.

Coached & coordinated 14 Quality Greenbelt Continuous Improvement Teams and Achieved $900 M of Quality Net Income.

Passed General Electric’s Six Sigma / MBB exams and certification requirements.

EDUCATION

Master of Business Administration (MBA) Marketing and Finance

University of Notre Dame, Notre Dame, IN

Bachelor of Science (BS) Real Estate Finance

Pennsylvania State University, University Park, PA

CERTIFICATIONS

The Experienced Managers Program – University of Virginia, Darden School of Business

Six Sigma Master Black Belt – General Electric

VOLUNTEER EXPERIENCE

Do Rights Inc. (501c3), Richmond, VA – Executive Director & Founder 2014 – Present

Founded nonprofit to provide financial assistance to individuals, and their families with Juvenile Diabetes, promote education and awareness for the cure or for treatments for Type 1 diabetes - Helping support those with Type 1 Diabetes in our Community, until there is a Cure.

Juvenile Diabetes Research Foundation (JDRF) – Cycling Coach 2007 – Present

Development volunteer leader that personally fundraised over $500,000 to our mission. Volunteer: Chapter (2004 to Present), Board Member (7 yrs.), Major Gifts Chair (2 yrs.), Walk Family Leader (3 yrs.), Children’s Congress (2009), Government Advocacy (5 yrs.), Bag of Hope (4 yrs.), Gala (4 yrs.), and Cycling Coach (15 yrs.), awarded Spirit Jersey (2023)

Leadership Metro Richmond (LMR) – Graduate 2013 – 2014

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