Daria “Dasha” Tyshchenko

ad4id7@r.postjobfree.com 276-***-**** Knoxville, TN

WORK EXPERIENCE

Solinity Marketing Jan 2023 - Dec 2023

Marketing Associate Knoxville, TN

Solinity Marketing is a full-service advertising agency focused on senior living, requiring a unique and tailored approach to print, digital and CRM

Primary responsibilities included competitive and market analysis, social media management, content planning and layout, and management of marketing automation platforms

Managed HubSpot marketing automation and CRM for agency operations across seven client accounts o Managed weekly newsletter and monthly emails for clients through Hubspot o Implemented email segmentation to recover email health, which increased the open rate by 8%

Developed social media strategies for the company’s clients Initiative Nov 2020 - March 2022

Media Planner - LEGO Jan 2022 - March 2022 Kyiv, Ukraine

Managed client and media vendor relationships to ensure consistent communication

Created and distributed competitive analysis for LEGO’s top competitors across multiple platforms and channels

Built LEGO brand integration into national TV show “Kids vs. Superstars”

Responsible for quarterly and annual analysis to global team Junior Media Planner - LEGO Nov 2020 - Jan 2022

Budget optimization and distribution across multiple media mixes

Developed media briefs and strategic media plans

Managed ads and optimizations/recommendations across Google Ads, YouTube and Facebook/Meta University of Tennessee Aug 2018 - May 2020

Advertising Research Assistant Knoxville, TN

Conducted strategic data analysis and QA of data for research

Delivered multiple research projects in advertising and marketing EDUCATION

University of Tennessee 2018 - 2020

Master of Science in Communication, Concentration in Advertising Knoxville, TN

Final Project: “Rebranding of Mr. Clean: Perception of Humor and Sex Appeals by Millennials and Baby Boomers”

University of Virginia’s College at Wise 2014 - 2018 Bachelor of Arts, Business Administration Wise, VA

Student Government Senior Class Representative, Resident Assistant, captain of the tennis team CERTIFICATIONS, SKILLS & INTERESTS

Skills: Strategic planning; social media management; content calendar planning and implementation; project management; account management; Google Analytics; Google and Facebook ads; Salesforce; HubSpot;

Interests: tennis, aspiring pickleball player, and a devoted Friends fan