LOREN MARTI

Predictive Analytics Professional Hands-on Data Science

Marketing Analytics

479-***-**** ad4icd@r.postjobfree.com

www.linkedin.com/in/lorenmarti St. Augustine, FL

EXPERIENCE

Chief Data Scientist

Prevedere

12/2019 - Present Jacksonville Florida Area

Responsible for Analytics, Innovation, R&D, Model Building Methods, Product / Software Improvement, and Data across a team of 6 members.

Provide model building mentorship and training for a team of 12 company economists.

Revamped and standardized Prevedere’s modeling processes (MMM, Trade Promotion, Pricing, and modeling leveraging external factors) to further improve model quality by 16% with a reduction in time per model of 10%.

Established model quality benchmarks for model quality through the invention of the Prevede Model Quality score (patent pending). Managed the product roadmap for two years, overseeing a portfolio of 15 projects while working across multiple time zones. Designed and implemented Prevedere's next generation AI and Machine Learning algorithms, resulting in a 40% improvement in prediction accuracy while reducing man-hours by more than 50%. Transformed the Prevedere analytics engine to an automated modeling solution.

Invented the ‘Prevedere Protect’ Model Health system, monitoring predictive models' health, now used by Fortune 500 companies. Director- Data Science & Innovation

Prevedere

03/2019 - 12/2019 Remote / Columbus OH

Built Prevedere's R&D function from the ground up. Drove significant change very quickly and was promoted to Chief Data Scientist in under a year.

Invented, coded, and tested a proprietary, data-driven model scoring system that captures the intelligence of Prevedere's economists in a scalable format.

Subject-Matter Expert

Andromeda Systems Incorporated

10/2018 - 03/2019 Orange Park, FL

Worked on a part-time Data Science project in aircraft maintenance optimization.

Reworked a failed optimization project by designing a Python-based custom Genetic Algorithm to optimize aircraft maintenance scheduling.

Sr. Director- Advanced & Predictive Analytics

Operational Analytics

Acosta

01/2016 - 01/2019 Jacksonville Florida Area

Designed and built a game changing regression-based analytics system capable of event level measurement of all Acosta activities for 4k+ stores across tens of thousands of UPCs.

Promoted and relocated to corporate headquarters to lead the creation of the Jacksonville analytics team, staffing 3 data analysts and scientists from the ground up.

Re-engineered analytics tools from SAS to open source, managing the migration of several analytic functions.

A/B testing on the impact of Acosta store coverage. SUMMARY

Analytics professional with over two decades of

experience in predictive analytics, market

research, and data science. Proven track record

of successfully revolutionizing processes,

enhancing model quality, and creating cutting-

edge AI and machine learning algorithms.

Previous roles have led to patent-pending

innovations and significant impact on business

growth. Excited about the opportunity to define

global standards, implement standardized

processes, and establish benchmarks for model

quality in Market Mix Modeling.

Eager to collaborate with client leadership and

drive business transformation in line with the

company's mission.

SKILLS

Analytics Automation Clustering

CRM Data Science

Machine Learning Team Leadership

Market Research

People Management

Predictive Analytics Python

Pricing Market Structures

Forecasting SAS Programming

SQL SQL Server

Statistical Analysis Team Building

Data Visualization R Statistics

CPG Consumer Packaged Goods

EDUCATION

Master of Business Administration

MBA

University of North Carolina at Wilmington

2000 - 2022

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EXPERIENCE

Director- Statistical Forecasting / Customer

Analytics

ConAgra Foods

01/2012 - 01/2016 Bentonville AR

Created the Conagra Foods Wal-Mart Customer Analytics team from the ground up.

Initiated thought leadership, coaching, and guidance across multiple departments on statistical techniques, covering 15 business areas. Developed advanced analytics tools for the Conagra Wal-Mart team, covering Market Mix Modeling, Pricing, Forecasting, Shopper Marketing, Retail Sales, and Category Management.

A/B testing on category product placement changes. Director- Modeling and Analytic Solutions

IRI

02/2010 - 01/2012 Bentonville AR

Consultant to IRI's clients providing vision and insights through the development of advanced analytic solutions.

Embedded with the Conagra Wal-Mart team and recruited by them when they moved their analytics in-house.

Co-developed an automated MMM system that incorporated multiple data sources into store level regression models used for Marking, shopper marketing, and sales forecasting. Senior Consultant

Henry Rak Consulting Partners (now part of McKinsey & Company)

09/2006 - 02/2010 Remote

Collaborated with senior-level management at Fortune 500 companies to provide go-to-market strategies.

Leveraged the application of Market Structures, Competitive Frames and Customer, Product, & Usage Segmentation to understand the current competitive landscape and identify new business opportunities.

Marketing spend optimization / recommendations.

Promoted to Sr. Consultant in under a year.

Manager- Wal-Mart Market Research CRM Modeling

Kellogg Company

09/2002 - 09/2006 Battle Creek MI / Rogers AR

Increased profit by $14 million while reducing trade spend by $20 million through the development of an optimal promoted pricing algorithm.

Identified insights for SNAP (food stamp) shoppers through regression analysis that generated an additional $2 million in annual sales.

Built and leveraged CRM and MMM predictive models to improve business forecasting and performance across 3 business units. Observed and analyzed the results from focus groups and in-store observational studies.

Training and mentoring of one direct report analytics manager. Decision Support Analyst

New Hanover Health Network

01/2002 - 09/2002 Wilmington, NC

Performed conjoint analysis of employee benefits to determine cost- effectiveness of the current employee benefits package. Created numerous databases and reports used for patient data, budgeting, and cost estimation.

EDUCATION

Bachelor of Science BS in Business

Administration

University of Mount Olive

1998 - 2020

Associate of Applied Science AAS

in Mechanical Engineering

Technology

Central Piedmont Community College

1993 - 1997

TRAINING / COURSES

Advanced Python for Data Science with

Pandas, NumPy, and Matplotlib

Burke Institute: Practical Multivariate

Analysis

SAS Programming I, II, & III

SAS Macro Language

Mixed Model Analysis Using the SAS

System

Optimizing SAS Programs

SAS AF: Application Development

SAS DI Studio Fast Track

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EXPERIENCE

Mechanical Engineer

Corning Incorporated

12/1999 - 01/2002 Wilmington, NC

Mechanical Design of fiber optic manufacturing machinery. Development of technical manuals.

Machine Designer

Wilmington Machinery

06/1997 - 12/1999 Wilmington, NC

Mechanical and Hydraulic design of injection molding industrial machinery.

Promoted from Draftsman to Machine Designer to Manager of the Service & Development Dept. in just over two years. A-6E Power Plant Mechanic / Plane Captain

United States Marine Corps

06/1988 - 01/1993 Cherry Point, NC / Iwakuni, Japan Maintenance and repairs on A-6E aircraft jet engine and fuel systems.

Performed inspections on the entire aircraft as a plane captain. Certified aircraft as ready for flight.

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