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North Carolina Marketing Manager

Location:
Madison, NC
Posted:
March 23, 2024

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Resume:

Heather Perkins Wakefield

336-***-**** ad4i98@r.postjobfree.com Eden, North Carolina 27288

A motivated and strategic thinker adept at overcoming complex challenges. Possesses strong interpersonal communication skills that foster teamwork, strengthen relationships and bridge gaps among clients, leadership, and teams.

Highly involved and community-oriented individual who is actively participating in various boards and chambers to serve both current and previous employers.

Professional Experience

Regional Marketing Manager Georgia Foods LLC dba Bojangles - Reidsville, North Carolina 2023-Current

Oversee strategic marketing initiatives, develop regional marketing plans and execute campaigns to promote the new catering services through community partnerships and communication influence for 12 stores.

Responsibilities include market research, collaboration with local teams, managing advertising efforts and analyzing performance metrics to drive business growth.

Generate sales for the catering side of business while assisting the stores in execution.

Eden Quality Control Manager Gildan Activewear - Eden, North Carolina 2012-2023

Deliver strategic direction and oversight of local and abroad customer claims, customer returned product, and customer credit approval procedures. Implement processes and procedures aligned with company metrics and regulations governing customer grievances and product placement. Train and supervise a team of quality auditors and a processing clerk. Actively participate in community engagement as the Gildan representative.

Compile and present Returns Data and Customer Quality Concerns Analysis, advising teams of trending matters.

Communicate with the customer, the business team, and manufacturing to align quality standards.

Strategize problem resolution across multiple organization platforms including customer complaints, employee situations, and the product/packaging distribution channel.

Promoted to Quality Supervisor with a record of 5+ years’ quality leadership and customer process management at the DC.

Restaurant Owner/Operator Church Street Station – Eden, North Carolina 2004 - 2014

Experienced owner/operator with over ten years of experience performing fast-paced food service providing a safe work environment.

Increased sales by 200% within first year developing lasting community relationships and providing catering services.

Maintain payroll, daily sales reports, staff scheduling, and accounts payable through Quickbooks and Peachtree.

Education & Professional Certifications

Bachelor of Science, Business Administration, University of North Carolina at Greensboro Greensboro, NC

Associates in Applied Science, Human Resources & Business Administration, Rockingham Community College Wentworth, NC

Community Leadership

Eden Chamber of Commerce Board January 2021 – Present (Events and Development Chair 2022 & 2023)

Eden Chamber of Commerce Board Chair 2024

Relay For Life Tri-County Board January 2021 – Present

Eden YMCA Board January 2022 – Present

Salvation Army Eden Council January 2024 – Present

North Spray Christian Church Board Chair January 2019 – Present

Detailed Concepts & Leadership Competencies

Customer Experience Management Microsoft Office Inventory Management Budgetary Oversight Data Integrity Vendor Relations Schedule Preparation and Coordination People Leadership Relationship Building Continuous Improvement Practices



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