Leo Zimmer 567-***-**** ad4hxd@r.postjobfree.com Columbus, OH linkedin.com/in/leozimmer11/

COMMUNICATIONS SPECIALIST

Driven and creative professional with growing experience in corporate communication, public relations, media relations, and social media management. Talent for content development, including engaging writing, detailed editing, and appealing digital marketing to attract the attention of the target market. Thoughtful, intuitive, and collaborative team player with skills for creating strategic marketing campaign content and cohesive messaging. Key Skills

Creative Communication Data Analysis

Content Development Media Relations

Video & Graphic Design Press Releases

Social Media Management Surveying

Digital Marketing Team Collaboration

Education

Master of Arts: Communications Specialization: Public Relations Southern New Hampshire University Expected Completion: 2024

Bachelor of Arts: Public Relations Coursework Focus: Media Relations Capital University Graduated: 2021

Professional Experience

MARKETING SPECIALIST University of Wyoming ORED & COIFPM Laramie, WY Mar 2023–Present

Produce creative and engaging digital materials as well as effective communications content for both the University of Wyoming’s Office of Research & Economic Development (ORED) and the University of Wyoming’s Center of Innovation for Flow Through Porous Media (COIFPM).

• Design, create, and manage the websites for ORED & COIFPM, using various content management systems, to engage target audiences effectively.

• Develop digital and written communication materials, including press releases and professional PowerPoint presentations, for both ORED & COIFPM.

• Plan and coordinate comprehensive communications strategies for both COIFPM & ORED – including social media strategies, general marketing efforts, and special projects (such as marketing efforts in the Grand Teton National Park).

COMMUNICATIONS SPECIALIST Abbott Point of Care Princeton, NJ Mar 2022–Mar 2023

Produce creative content to engage the target audience, encourage new business, and maintain loyal customers.

Grow organizational reach by constructing interesting content for use in digital marketing across blogs, social media platforms, print publications, and news releases.

Oversaw editorial content, design, and distribution of an external company newsletter to provide up-to-date information, share current best practices, and position the organization at the forefront for partners and clients.

Produce quality image files that convey organizational value for use in digital marketing and traditional print media.

Apply effective writing and meticulous editing/proofreading to create engaging content per assignment expectations.

Sparked employee morale during a low revenue period through the creation and implementation of an internal video campaign highlighting client and family testimonies discussing the life-changing impact of company products and services.

Advanced an employee action group, Women Leaders of Abbott, by establishing communication strategies and organizing recruiting events, including a recurring newsletter and a networking event, to increase engagement and group participation.

MARKETING ASSISTANT Sycamore Medical Management Shrewsbury, NJ Nov 2021–Mar 2022

Drive business interest among the target audience by supporting marketing efforts and event strategies.

Assist marketing campaigns by developing novel visuals, including unique images, marketing copy, and graphics.

Influence goal achievement and marketing project completion through contributions to event strategy and planning.

Generate sound forecasts in collaboration with the marketing team by evaluating sales and profitability to guide decisions.

Increased customer inquiries by developing a standard business card template for all providers, ensuring consistent branding and messaging to potential clients.

Developed and conducted doctor training regarding written and verbal communications to enhance media relations, standardize external communication strategies, and draw customer interest.

PUBLIC RELATIONS ASSOCIATE Amplicity Communication Remote Nov 2021–Mar 2022

Developed engaging public relations campaigns to drive coherent communication/messaging strategy.

Built strong professional networks and positive connections with community members to create beneficial relationships, increase organizational reach, and facilitate business partnerships.

Conducted market research and analysis to understand the target market, identify customer needs, and develop marketing and communications strategies, applying data insights that appeal to relevant audiences.

PUBLIC & MEDIA RELATIONS ASSOCIATE Arnold Sports Festival Columbus, OH Mar 2019–Mar 2020

Fulfilled media relations tasks, including digital content creation and organization of media attendance for in-person events.

Coordinated media member presence and media kits to allow proper media coverage of festival events.

Aided social media presence and audience reach by participating in content creation.

Served as a member of the COVID-19 Crisis Management team tasked with outlining strategic plans for supporting media attendance for in-person events.

Technical Skills: Adobe Suite Microsoft Suite Various Website Development Programs