MARCIA A. CHENEY

*** *. ********* *** ******* Valley, CA 94028 650-***-**** ad4hu2@r.postjobfree.com

SUMMARY

Growth-oriented strategic marketing leader with a passion for commercializing game-changing healthcare products, and a proven track record building market-leading brands. Fifteen years’ experience launching more than a dozen cardiology and diabetes therapies in the U.S., Asia and Europe. Inspired by the opportunity to improve health outcomes through driving physicians, hospitals, payers and patients to adopt new therapies.

BD (Becton Dickinson)

Associate Director, Global Marketing (July 2019 – March 2023)

Led a marketing team of six professionals with a focus on global marketing communications

Responsible for driving the company’s global marketing communications strategy and execution

Set vision, structure and operating principles to make the upstream marketing team more globally focused; launched six products in 12 months with communication materials and sales training that spoke in one global voice, increasing revenue earlier in the product life cycle

Built and executed the market shaping strategy for an innovative new technology

GLOOKO

Director of Marketing (2018-2019)

Led upstream product marketing efforts for a diabetes data management platform

Built the product marketing department from the ground up for this start-up, while leading and executing the early go-to market strategy on several innovative products

Created business cases for new products as well as alliances with other device makers and pharma

MEDTRONIC

Market Development Manager, Esophageal Cancer (2016 – 2017)

Led marketing for early-stage devices that diagnose and prevent esophageal cancer in high-risk patients

Set strategy and developed programs across channels including physicians/KOLs, patients and payers; grew 11% YoY in the mature U.S. market; drove 28% YoY growth in emerging international markets

Defined commercial, business alliance, clinical and reimbursement strategy for CytoSponge™, an innovative non-invasive device for physicians to quickly and cost-effectively detect esophageal cancer

ABBOTT VASCULAR

Group Marketing Manager, Global DES and Core Coronary (2014 –2016)

Reporting to VP, directed brand management team for a $2B cardiovascular device franchise, including the #1 global drug-eluting stent (DES), XIENCE

Responsible for upstream and downstream marketing including therapy development, pipeline, branding, clinical messaging, physician education programs, competitive strategy and pricing

Launched the next generation of XIENCE DES, growing share and revenue in competitive European and Asian markets by several points

Drove the organization to significantly increase investment in the coronary product and clinical study pipeline by leveraging therapy trends, unmet customer needs and alliances/acquisitions

Group Marketing Manager, Global Core Coronary (2011 –2013)

Led brand management team for a $600MM cardiovascular device portfolio, including guidewires, balloon dilatation catheters and bare metal stents

Exceeded global sales plan and increased market position in a competitive category from a distant #4 to a strong #2 within two years of launch, growing revenue from $250MM to $300MM

Grew HI-TORQUE guidewire market share in key emerging markets by 20% through innovative distributor programs

Led the cross-functional team that developed AV’s first global value proposition and programs for an emerging stakeholder, the economic/hospital administrator and payers

Group Marketing Manager, ABSORB (2008 –2011)

Directed market development team and initial commercialization of Absorb, the world’s first absorbable drug-eluting stent

Drove internal cross-functional team to define the optimal product performance, clinical, direct-to-patient, reimbursement and publication strategy to maximize penetration and premium pricing

Repositioned ABSORB from a next-generation DES to a new cardiovascular therapy with benefits unique from the gold standard (DES) resulting in strong support from KOLs for the new product

Developed and executed a novel limited global launch and physician education program that exceeded revenue expectations ($30MM vs. $20MM) and allowed the company to seed the product in key institutions ahead of full commercialization

Marketing Manager, Sales Operations / Franchise Marketing (2006 –2008)

Established a quarterly “Plan of Action” process for the cardiology division to align marketing and sales objectives and metrics supporting launch of a major new cardio device, resulting in 30% year-over-year-growth

Built Abbott Vascular’s U.S. and global KOL advisory boards from the ground up, significantly and measurably improving KOL relationships in time to support XIENCE V launch

GUIDANT (Acquired by Abbott Vascular)

Marketing Manager, U.S. Endovascular (2005 –2006)

Managed U.S. commercial marketing team for fast-growing endovascular products division ($200MM)

Helped launch carotid therapy in the U.S. market resulting in $80 million in sales in year one

JOHNSON & JOHNSON (LIFESCAN)

Marketing Manager (2002 – 2005)

Defined and managed direct-to-consumer $250MM brand pipeline, claims, clinical plans, scientific publication strategy, pricing, reimbursement, brand ‘tool boxes,’ and worldwide messaging consistency; two direct reports

Repositioned the brand and gained leadership support to invest in this product; effort was subsequently supported by $5MM consumer ad campaign, slowing share erosion in key regions

Collaborated with R&D team to design user-friendly interface resulting in two new patents

Product Manager (1999 – 2001)

Managed team to execute European direct-to-consumer and hospital strategies and annual brand budget for an $80MM consumer and hospital product line.

Increased pharmacy direct-to-consumer retail shelf presence by 25% and unified branding for the ONETOUCH portfolio of personal health device (blood glucose meters) for people with diabetes.

EDUCATION

THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT (1998)

MBA, International Business, with Honors

Summer Intern, JOHNSON & JOHNSON

Semester abroad in Tokyo

UNIVERSITY OF CALIFORNIA, SANTA BARBARA

BA, Communication Studies, with Distinction

ADDITONAL

Volunteer Work

Mentor, Women-owned business (Jan 2006 – May 2008) Thunderbird/Goldman Sachs – 10,000 Women Initiative

English Teacher, Suzhou University (1991 – 1992) Suzhou, Jiangsu, CHINA

Patents

METHOD FOR TUTORING A USER DURING USE OF A SYSTEM FOR DETERMINING AN ANALYTE IN A BODILY FLUID SAMPLE, United States 2008/0124,692

SYSTEM FOR DETERMINING AN ANALYTE IN A BODILY FLUID SAMPLE THAT INCLUDES A GRAPHICS-BASED STEP-BY-STEP TUTORIAL MODULE, United States 2008/0124,693

Languages

Conversational and written Spanish

Basic spoken and written Japanese

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