Ali Shaheidary

Digital Marketing Manager

(US Citizen)

Profile

Address

Phone

669-***-****

Email

ad4hrt@r.postjobfree.com

San Jose, CA, 95123

Accomplished and goal-oriented professional with 8+ years of substantial experience in various facets of digital marketing. Proven track record of developing and implementing effective marketing strategies to increase website traffic, enhance customer engagement, and boost brand visibility. Proficient in optimizing web content, conducting A/B testing, and employing analytics tools to drive marketing decisions. Demonstrated expertise in HTML, CSS, and CMS platforms such as WordPress, Sitecore, and AEM. Recognized for delivering exceptional user experiences and creating impactful customer journeys. Expert in leveraging advanced AI tools to enhance and optimize digital marketing strategies, delivering data-driven insights and results. Offers a broad skill set in content marketing, social media engagement, and email marketing campaigns, underpinned by a strong commitment to maintaining cutting-edge industry knowledge and best practices. Linkedin

https://www.linkedin.com/in/ali-shaheidary/

Analog Devices / Maxim Integrated (San Jose, CA) Dec 2018 - Feb 2024 Digital Marketing Manager

Contributed to driving significant growth as a digital marketing specialist, playing a key role in the company’s revenue surge to over

$7B through strategic digital marketing initiatives and effective web content management.

• Content Publish: Managing and publishing SEO-rich content such as 2000+ product pages, 300+ videos, 500+ awards, and 250+ blogs. Launched 100+ press releases, 1200+ application notes, 1000+ user guides, 40+ thought leadership, and 1000+ reference designs while mastering HTML/CSS.

- Managed monthly homepage updates for all regional pages, ensuring timely and relevant content delivery.

- Assisted in resolving over 1000 Business Unit webpage content tickets, addressing various requests to ensure seamless operational support.

• Website Redesign: Redesigned Analog Devices’ website, improving the buyer’s journey and increasing user acquisition by > 30%.

• Interactive Website: Improved Customer Satisfaction ratings (CSAT) by 25% with the creation of 50 unique interactive website components. have increased traffic by > 200%

• Increased Signups: Increased MyAnalog account registrations by > 30% through a strategic user journey redesign.

• A/B Testing: Utilized A/B and multi-variant testing to optimize conversion points in the marketing funnel.

• Product Inventory Optimization: Simplified browsing for 9,000+ products by categorizing them based on voltage, resistance, current, power, and product category.

• Radical Efficiency: Consolidated 114 product reference designs on a single page, enhancing website traffic by > 20% Experiences

Fundmatch (San Jose, CA) Jan 2021 - Feb 2024

Digital Marketing Manager

• Crafted a dynamic website on Webflow, designed for seamless updates and enhanced with A/B testing capabilities.

• Implemented Finsweet Attributes to elevate user experience, introducing dynamic categories and filters for enhanced functionality.

• Skillfully integrated HubSpot Marketing Pro and established its instance for optimized marketing operations.

• Oversee UI/UX management and closely monitor web traffic and user sessions utilizing CrazyEgg for comprehensive insights and continuous improvement.

• Efficiently oversee a diverse portfolio of 100 public pages and 500 back-end pages dedicated to Firms and Deals on this dynamic marketplace website.

• Building out product and marketplace features and UI/UX: Category pages for real estate types, fund profile pages, user profiles and SSO, and deal gallery.

• A/B testing on all key pages to optimize messaging and CTAs based on traffic source, keyword grouping, education vs. intent, etc.

• Designed wireframes in Figma and implemented using Webflow, JavaScript, or other relevant web technologies. https://www.fundmatch.ai/

https://www.analog.com/

RISE Academy (San Jose, CA) Feb 2015 - Dec 2018

Digital Marketing Manager

• Increased student admissions by 300% over two years through targeted web optimization, refining messaging for clarity and impact, boosting online visibility, and implementing strategic outreach campaigns that resonated with prospective students and families.

• In partnership with school administrators, successfully ensured consistent branding and messaging across all platforms, achieving a 40% increase in brand recognition and engagement in the local community.

• Managed and revitalized social media and website content, leading to a 50% increase in online community engagement and a 60% rise in website traffic within six months.

• Utilized data analytics tools to measure campaign effectiveness, identifying key performance indicators that led to a 35% improvement in marketing strategy efficiency and a 45% increase in return on investment (ROI) for marketing initiatives.

• Implemented a sophisticated CRM system (Hubspot) for tracking prospective student interactions, leading to a 30% improvement in follow-up efficiency and a 15% increase in enrollment conversion rates. Education

2020

2024

2024

2020

2020

2019

Digital Marketing Pro, AMA (American Marketing Association) HubSpot Marketing Software (HubSpot)

Semrush SEO Course (Semrush)

Digital Marketing, DMI (Digital Marketing Institute) Marketing in a Digital World, University of Illinois, School of Business Adobe Experience Manager, Adobe Inc.

Professional

Certification

WythYou App (San Jose, CA) Jan 2021 - Oct 2023

Co-founder Head of Marketing

• Lead & execute end to end business marketing strategies for user acquisition, engagement & retention across digital channels

(content strategy, paid media, email, web, social) through creation of a robust marketing plan and creative content development, ad formats, SEO/SEM, video assets, website & Campaign optimization that have increased demand & traffic by > 100% while reducing CPA by 20%

• Planned & executed high-impact Google Ad and direct response campaigns & integrated marketing plans for users (defined success criteria, designed structured A/B tests, built bidding, targeting & placement strategies, designed landing pages, ad copy & campaign URL, & monitored performance) by working with cross-functional stakeholders, leading to > 200% ROAS.

• Executed & analyzed strategic paid campaigns for B2C, by implementing A/B tests across campaigns & channels from creating marketing journey to videos & graphics for Facebook, Instagram & Youtube, to writing ad copy, driving 100% ROAS by identifying key growth aspects.

• Identified opportunities to build brand awareness for clients with no online presence, from launching multi-channel marketing campaigns to A/B testing, SEO, copy, funnel optimizations & post-launch review, over exceeding performance targets by >200% & bringing in so much traffic

• Leveraged online marketing channels to drive user acquisition & lead generation campaigns, including creating journey, managing & analyzing Google & Facebook Ad Campaigns, email marketing, reporting & analytics, making +30 videos in a variety of formats & owning SEO strategy, driving 110% traffic in < 1 year https://www.riseacademy.education/

https://apps.apple.com/us/app/wythyou/id1632725973 2011 - 2013

2016 - 2018

AA. Mechanical Engineering

University of Azad

BS. Business Administration (Marketing)

San Jose State University

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