Social Media Public Relations

Abbie Wisusik

************@*****.*** 313-***-**** Grand Rapids, MI www.linkedin.com/in/abbiewisusik Objective

Senior at Grand Valley State University pursuing Advertising/Public Relations/Marketing employment. Education

Grand Valley State University - Grand Rapids, Michigan April 2024 B.A. Advertising & Public Relations

Experience

Communications Intern January 2024 -Present

First Steps Kent

● Managed social media accounts and website, developed marketing tactics, organized promotional events, and assisted public relations firm with 2024 campaign management

● Authored and distributed press releases that secured media coverage Social Media Student Lead May 2023-Present

Grand Valley State University

● Managed department social media accounts with over 10,000 followers

● Conducted monthly analytic research reports to track account growth

● Assisted the marketing project manager with various university marketing projects and events

● Coordinated and scheduled meetings with internal and external clients

● Used scheduling software to create a well organized social media content calendar Membership Officer and Social Media Chair December 2022-Present Grand Valley Elite Dance Team

● Responsible for curating, publishing, and monitoring posts for the team social media pages

● Kept track of membership and attendances

● Assists the President with planning events, fundraisers, and team activities Leasing and Social Media Intern May 2022-May 2023

Canvas Townhomes Allendale

● Managed social media accounts, curating content that represented customer voice

● Leased apartments to qualified applicants and renewed leases with current tenants

● Corporate qualification to lead prospects on tours of the property

● Provided customer service and resolved problems via telephone and email Front Desk Associate & Kids Club Manager May 2021-August 2021 L.A. Fitness

● Communicated with 350+ customers and staff members daily, scheduling classes and personal training sessions

● Received payments from clients for services

● Advertised memberships and renewed current members by assisting with marketing specials and posting flyers around the facility

● Managed care for up to 15 children aged infant-13 per shift Skills

Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Canva, Hootsuite, Meta Business Suite 6+ years of Customer service, Organizational, and Time management skills

● Strong communication skills & strategic thinker

● Experience with both Microsoft Office and Google Workspace

● Google Ads Certification

● HubSpot Academy: SEO, Social Media and Email Marketing

● Instagram, Facebook, TikTok, X, LinkedIn, Pinterest

● Copywriting, Marketing, Advertising, Writing, Design

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