AWARDS
EXPERIENCE
Revlon, N.Y.
Senior Art Director
July 2018 - current
Elizabeth Arden, N.Y.
Freelance Art Director
June 2015 - July 2018
E.L.F. Cosmetics, N.Y.
Freelance Package Designer
March 2015 - June 2015
London Luxury, N.Y.
Art Director
July 2014 - March 2015
Shop.com, N.Y.
Art Director
July 2013 - July 2014
Modern Luxury, N.Y.
Freelance Art Director
October 2012 - February 2015
Isthetic, N.Y.
Owner/Creative Director
February 1997 - June 2015
L’Oréal, N.Y.
Freelance Designer
March 2011 - September 2017
Coty Inc., N.Y.
Freelance Art Director
July 2011 - February 2012
GRP Recording Company, N.Y.
Art Director
August 1996 - February 1997
Warlock Records, Inc. N.Y.
Creative Director
March 1995 - August 1996
USA Networks, N.Y.
Freelance Senior Designer
April 1994 - March 1995
Hans Küng Associates, N.Y.
Freelance Graphic Designer
December 1993 - April 1994
PolyGram Records, Inc., N.Y.
Graphic Designer
June 1990 - December 1993
FREELANCE
1997 to current
ISABELLE WONG
917-***-**** ad4hfr@r.postjobfree.com https://www.isthetic.co Two time Grammy Award nominee for Best Boxed Recording Package. Two time Print Magazine Design Annual Award for special CD packaging. Three time Creativity Magazine award winner for CD packaging. Communication Arts Magazine Design Annual winner for CD packaging. American Institute of Graphic Arts Award for CD packaging. American Graphic Design Award for CD packaging.
The New Logo Design Competition for self-promotion logo. Responsible for developing concepts and designs across all marketing platforms for Juicy Couture Fragrances. Work closely with photo and video teams to produce video and photo assets in a visually consistent brand style for social media, e-commerce and print collateral. Manage freelance artists and designers on projects. Partner with global marketing and regional teams to build 360 campaigns including advertising, collateral, point of purchase materials, Ecommerce and social media for Juicy Couture Perfume Collection. Manage team of designers and provide art direction. Update company brand identity and packaging to entire makeup line of products. Design editorial advertisement and store displays. Responsible for providing overall creative direction for an array of luxury home product packaging, point of purchase displays for Elizabeth Arden Spa Collection, Claritin Anti-Allergen Bedding Collections, SELF magazine Home Collection and Columbia Sportswear Home Collection. Developed from concept to production of all advertising and promotional materials of Lumière de Vie skincare and Motives by Loren Ridinger makeup. Art Direct photo shoots and manage design team. Worked closely with editors and responsible from concept to pre-press of annually published 400 page book of Watches International.
Provide creative services to companies including L’oreal, Coty and Universal Music Group from developing concept to production. Projects include skin care packaging and fragrance gift sets, promotional collateral, corporate identity and CD packaging.
Build product campaigns including advertising, brochures and in-store point of purchase materials for Matrix hair care.
Designed men and women special holiday fragrance gift sets. Responsible for all production stages including photo retouch of products to press proofing. Designed CD packaging from concept to art direction of photography session for various Pop, Rock, and Jazz artists including Diana Krall, George Benson and Al Jarreau. Maintained consistent artistic vision and branding as implemented in all advertising, marketing and communication initiatives. Started up and ran in-house art department including budget compilation of projects from photography session to production and coordinated entire printing/production process including project management, selecting vendors, overseeing proofing and quality assurance checks.
Involved in conceptualization and stylistic direction of all projects and provided direction and orchestrate work of freelance designers and photographers.
Created print advertisement and promotional items such as quarterly promotional kits. Designed and production of Tissot print advertisements. Assisted in production of Swiss Air seasonal brochures, Charles Jourdan catalogue, Swatch, and Hamilton print advertisements. Designed and production of compact disc, album, and cassette covers for various Pop, Rock, Jazz, Classical and Latino artists. Responsible for print advertisements and promotional items such as limited edition CD Digipacks, T-shirts and artist posters. Norman Rockwell Museum, MA.
Designed 200 page book for Imprinted: Illustrating Race exhibition
Kate Spade, N.Y. Created templates and spec
out packaging tech packs of all packaging items.
Biggs & Co, N.Y./L.A. Redesign skin care
packaging for Soap & Glory.
Skintrium Corp, N.Y. Redesign company
corporate identity and packaging of skin care products. Universal Classics Group, N.Y. Art direct
photo session and design CD packaging of high
profile Classical artists including Luciano Pavarotti and Renee Fleming.
Verve Music Group, N.Y. Design CD packaging,
advertisement and collateral of various Jazz artists including Natalie Cole and Linda Ronstadt ad campaign. W Magazine, Fairchild Publications Ltd., N.Y.
Editorial design for monthly special featured articles. HBO, N.Y. Art direct of all promotional items
for Cinemax.
Grey Advertising, N.Y.
Create editorial advertisement for New York Post.
McCann-Erickson, Hong Kong
Conceptualize and art direct South China Morning
Post ad campaign.
Shapiro Design Associates, N.Y.
Design and produce American Express Platinum Card
Fine Hotels & Resorts Worldwide Directory.
Saatchi & Saatchi, Hong Kong.
Conceptualized and art directed Skippy Peanut Butter advertising campaign.