Mercedes J. Belandres-Fauci

** ********** ***** · East Brunswick, New Jersey 08816 · 732-***-**** · ad4hfm@r.postjobfree.com

MARKETING PROFESSIONAL WITH DEMONSTRATED EXPERTISE MANAGING STRATEGIC CONSUMER PROMOTION DEVELOPMENT AND EXECUTION ON BOTH THE AGENCY AND CLIENT SIDE. STRONG PROJECT MANAGEMENT SKILLS.

EXPERIENCE

REVLON, New York, NY 2005-Present

Associate Manager, Project Marketing (October 2018- Present)

Build and manage a tracking document of product information and assets for the US portfolio. Information will include but not limited to add/deletes, pricing, product codes, new item specs. NPD pipe report, creative assets for marketing vehicles and on-line product listings.

Systematically publish via IBP, any missing information and ensure gaps are addressed quickly.

Collaborate with Global marketing and Supply Chain to ensure the delivery of needs are on time and in full view for all US end users of this information and assets. Implement and lead meetings/interactions, as needed.

Prepare and track various reports, documents, and processes such as

oUpdating Price lists twice a year across all brands

oManage data sync vendor and retal requests via One World Sync

oMaintain US Marketing Sharepoint folders

Identify and implement ways to increase process efficiency that will lead to improved accuracy and on-time delivery for the providers and end-users

Assist in getting non-legacy brands onto the same processes for consistency and efficiency across the organization.

Manage process for comps, lab samples and advanced samples for retailers

Assist the SVP Marketing with ad doc projects and support, as needs

Act a liaison for US Marketing, Ecommerce and Sales with Global Marketing and Supply Chain.

Build a relationship with US Marketing team to maintain a deep understanding of specific timelines context

Associate Manager, Promotional Strategy (March 2018- October 2018)

· Managed the development and implementation of the annual strategy for assigned national displays and support

the annual custom display strategy

· Established promotional display timelines, milestones, and deliverables and ensure deliverables are achieved on-time

· Collaborated with various cross-functional teams, including customer business development, promotional

management, and marketing

· Created and present structure brief and approve display structure renderings and physical display structure

· Developed creative brief, review changes, obtain necessary approvals, and prepared renderings and dressed displays

for customer review

Associate Manager, Marketing Operations: Promotions (February 2009- March 2018)

· Developed and managed promotional programs for Revlon, Almay, Fragrance, and Hair Care products and displays.

· Created and routed account specific programs in RPMS Database and applied keen knowledge and understanding of internal database systems with a great attention to detail.

· Manage strategic development and execution of all retailer-specific marketing programs for Almay brand in Wal-Mart, Target, CVS, Walgreens, Kroger and Ulta stores, including displays, packaging and promotions in support of brand & customer go-to-market strategies

•Project management of custom promotions & custom launch displays

•Display development

•Timeline development for national/custom promotions & custom launch displays

•Marketing Programs (Execution, Routing & Approvals) for all Displays & OTOs

•Display structure briefings with supplier

•Display creative briefings with agency

•Review & capture updated JDA forecasts aligning to mktg. program addendum requirements

•MDG/SAP Material Code Requests (ppks., sub packs & advertising components)

•MDG/SAP BOM Creation (ppks. & sub packs)

•RB Price Lists

· Evaluate creative briefs to ensure completeness of executional information, feasibility and copy strategy

Establish timelines to ensure budget tracking, vendor supervision and operational deadlines based on input from key planning

departments to develop and implement marketing programs and new product launches

Lead weekly cross-functional task force meetings with representatives from Finance, Operations, Brand Management and

11Procurement to ensure timeline milestones are met on schedule and budget and stayed abreast of account/customer requirements, display forecasts, and critical timelines. Constructed and disbursed bi-annual Pricelist for logistical alignment across all internal database systems.

Associate Manager, Customer Marketing: Wal-Mart (February 2005-January 2009)

Managed the development and execution of customer-specific consumption-driving plans for WalMart business for the Revlon and Almay color cosmetics brands across face, eye, lip, nail, makeup remover and deodorant categories including displays, bonus packaging and FSIs

Served as the liaison between Brand Management, Finance, Procurement, Operations and Field Sales partners to develop and implement marketing programs in line with brand and Wal-Mart strategies

Lead all internal departments (Packaging/Procurement/Operations/Creative) on projects (merchandising/packaging/collateral)

Key point of contact for Sales to educate them on business objectives/brand strategies, assist them with the sell-in process Go-tocustomer knowledge expert for Brand teams

I2I COMMUNICATIONS, New York, NY 2004-2005

Senior Account Executive - Account: Pfizer (Lipitor)

Managed day-to-day work flow among all agency departments including strategic planning, creative, account services, production, accounting and media after representing agency in client briefings to ensure overall marketing objectives are achieved

Reviewed creative concepts to ensure strategic goals, while supervising budgets and schedules for each client project

Provided supervision to the Assistant Account Executive; represented agency in brainstorming and focus group sessions

DIRECT MARKETERS ON CALL, INC. CONSULTANT 2002-2004

Senior Account Executive - Accounts: Dey LP (EpiPen); Kraft Foods (Co-Marketing Programs)

Managed day-to-day work flow among all agency departments including creative, production, traffic and media plans

Liaised between the agency and the client to provide current information on the status of the account/program; managed client expectations, communicated and disseminated client requests to internal teams

Supervised coordination of budgets and schedules for each project; obtained proper client and legal approvals

DVC WORLDWIDE, Morristown, NJ 1999-2002

Account Executive – Accounts: Schering-Plough HealthCare Products (Coppertone & Dr. Scholl’s); Pfizer (Lipitor); Schering Oncology Biotech (Intron-A); Johnson & Johnson (Cordis); Wyeth-Ayerst (Alesse, Triphasil and Lo/Ovral)

· Managed the execution of tactical marketing programs from inception to launch ensuring timing and budget objectives

including FSIs, sampling, sweepstakes, coupons, point of sale and collateral materials

· Lead internal creative briefings, evaluated creative to ensure it is on strategy and meets objectives for the particular client;

attended client meetings to maintain collaborative relationship to anticipate client needs to relate back to agency partners

· Oversaw financial job tracking and billing while maintaining a working knowledge of earnings

MARKETSOURCECORPORATION, Cranbury, NJ 1995-1999

Coordinator, Corporate Communications

Conducted national and local media outreach for corporate services including cooperative sampling, college marketing, technology, custom promotions and interactive marketing; oversaw logistics and execution at trade shows

Managed daily PR for Sports Illustrated, Glamour and Oldsmobile; maintained coverage via major media outlets including CNN and AP

Wrote media outreach copy including press releases and letters; developed copy and layout for corporate newsletters

GOLIN/HARRIS COMMUNICATIONS, New York, NY 1993-1995

Account Coordinator – Account: McDonald’s

Managed and executed special event planning for agency's largest clients: All-American Basketball Game and GospelFest

Pitched client programs and stories to both local and national media outlets; maintained daily clip reports

EDUCATION

BOSTON UNIVERSITY: COLLEGE OF COMMUNICATIONS 1993

Bachelor of Science in Mass Communication; Concentration: Public Relations; Liberal Arts Concentration: English

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