RESUME

GA

PERSONAL PROFILE

Accomplished and forward-thinking professional with a strong background in Media Relations, Public Relations, and Community Engagement. A strategic and resilient leader, I bring extensive experience in shaping and managing corporate reputation for both profit and non-profit entities. Proven track record of translating vision into actionable strategies, leading cross-functional teams, and delivering bottom-line results. My expertise spans market penetration, media production, budget administration, fundraising, project management, and vendor management. Recognized for driving meaningful change within organizations by defining cultures, operationalizing processes, and achieving short/long-term goals. Adept at presenting, negotiating, and building consensus across organizational levels to ensure cohesive and strategic operations. Seeking a challenging role in a dynamic environment to leverage my skills in directing PR, managing community partnerships, and contributing to overall brand and corporate success. STRENGTHS & CAPABILITIES

Strong written and verbal communication skills to effectively convey messages to the media.

Ability to stay updated on industry trends and news, and monitor media coverage.

Build and maintain positive relationships with journalists and media outlets.

Skill in handling and mitigating potential crises through effective media communication.

Oversee the planning and execution of media campaigns.

Engage with key stakeholders and manage relationships.

Develop and maintain positive relationships with the community.

Plan and organize community events and initiatives.

Create compelling PR content, including press releases and media kits. PROFESSIONAL EXPERIENCE

The Good Feet Store, Carlsbad, CA Media Relations Manager May 2023- Current

The Media Relations Manager role involves creating partnerships with national and regional television, radio, and social media organizations to secure added value interviews, ultimately driving business for the Corporate Marketing Department based in Carlsbad.

Secure national media coverage to promote and drive new business to 26 corporate retail stores throughout the United States.

Act as on-screen talent for all live and recorded interviews.

Negotiate partnership contracts for community and grassroots events, aiming to expand the footprint of local stores in their respective regions.

Assist in managing all metrics for monthly reporting and annual forecasting. Mission Federal Credit Union, San Diego, CA VP, Community Relations & Media Affairs January 2014 – November 2020

Deliver visionary leadership for implementing growth-focused strategies, building/boosting highly motivated teams, mobilizing overall resources, and leading multiple media campaigns to enhance organizational reputation and drive membership growth across San Diego region.

Mission Fed is the largest locally headquartered credit union based in San Diego with over 260,000 members, 575 employees, and 32 branches with an asset size of over $4.5B.

Created and translated a vision into an executable strategy and directed teams to deliver against the plan, ultimately consolidating organizational growth across the community.

Conducted and coordinated 10–12 volunteer events per year across the community in close collaboration with internal employees, involving up to 100 employees per event.

Maintained a consistent liaison with executive employees for the successful execution of media training and public campaigns.

Administered a sizable budget of 3M to properly allocate/utilize resources for the San Diego region with 200+ non-profits, media, television, and Public Relations.

Managed the Hispanic Outreach for 3 years, increasing Hispanic Member Growth through grassroots efforts by 7–14% year over year.

Spearheaded numerous media campaigns (in collaboration with local TV, radio, print, social media, and outdoor) for enhancing community reach and membership growth with the San Diego Zoo/Safari Park, San Diego Padres, San Diego County Fair, Artwalk, and American Heart Association along with hundreds more.

Acted as a media and public spokesperson/advocate of the organization across various radio, television, and blog platforms with the ultimate goal of demonstrating the company’s vision and objectives.

Raised more than $2M for local charities, including the San Diego Food Bank and Rady Children’s Hospital, by employing strong networking skills in 2020. Contact

Strategic Planning &

Implementation

Media Buyer

Public Relations Speaker

Newsletter Editor

Negotiations Budget

Administration & Cost Control

Recruiting and Staffing

Initiatives

Contract Development

Foundation & Grants Chair

Crises Communication

Social Media

Promotional Item

Procurement

Community Relations

Management

Marketing Campaigns

Development

Sponsorships & Fundraising

Print & TV Media

Advertisements Production

Corporate Partnership

Management

Influencer Marketing

Team Building and Leadership

Hispanic & Diversity Outreach

Leader

858-***-****

ad4gym@r.postjobfree.com

San Diego, CA 92128

Angie M. Lasagna

Professional Skills

AL

LinkedIn:

https://www.linkedin.com/in/an

gie-lasagna

RESUME

Trained various levels of staff in PR, Press Media, and Digital strategy in both English and Spanish.

Awarded yearly scholarships to students resulting in giving over $60,000 annually.

Trained C-Suite in crises communication and acted as a speaker for emergency events with media and trade outlets.

Promoted the community foundation of giving on a quarterly basis with payouts over 200k annually.

Collaborated with Public Relations Agency and Media agency daily.

Organized quarterly volunteer events in the community for employees and their families at local non-profits ex: San Diego Food Bank, Beach Clean Up, Helen Woodward, Burrito Boys, etc.

Editor in Chief of a quarterly newsletter reaching over 260,000 members and employees.

Developed and oversaw an annual community event to raise needed funds for a non-profit organization with 4K+ community participants.

Drove the company’s media campaigns by bridging communication between social media vendors, influencers, and corporate executives.

Navy Federal Credit Union, Southwest Region January 2007 - December 2014

Contributed to strategic planning, organizational development, and staffing initiatives through participation in command and military events.

Navy Fed is the world’s largest credit union based in Vienna, VA, with over $100B in assets, 8M members, over 235 branches, and an excess of 10,000 employees.

Community Outreach Manager, California/Arizona/Utah/Texas/New Mexico/Nevada

Established seamless engagement with military commands, attending and sponsoring various events to support corporate goals through successful campaign advertising.

Utilized persuasive communication to negotiate annual sponsorship contracts with military bases.

Fostered productive relationships with local media vendors, including web design, radio, print media, and television.

Played a key role in managing/organizing events across multiple states, college campuses, and military recruiting centers for 10,000+ attendees.

Developed partnerships with NASCAR and Chick Fil A to support end-to-end implementation of nationwide events.

Accomplished new member growth in Nevada with over 410%, along with a growth of 115% in Arizona and 225% in Texas.

Organized the company directive in rebranding banners, corporate wear, logo presentation, and media displays with a budget of over $2M per year and 3 warehouses throughout the country.

Purchased outdoor media throughout San Diego/Riverside county. California Bank & Trust, San Diego/Riverside January 1995 - January 2007

Devised and executed strategic plans, stimulating team performance and spearheading marketing campaigns to drive organizational reputation and growth.

Maintained consistent liaison with executive leadership for managing multimedia public relationships, including vendor management.

Promoted corporate goodwill through proactive management of sponsorships and other community relations.

Developed a quarterly division Mystery Shopping program and sales incentives.

Created quarterly direct mail customer surveys, receiving an 8% return rate.

Facilitated the implementation of corporate events and company marketing campaigns by overseeing the development and distribution of marketing material across multiple sites and departments.

Created division sales campaigns on a monthly and quarterly basis.

Planned division events for holiday parties and award & recognition events for 1,500 employees. ADDITIONAL INFORMATION

Oregon Coast Community College – Literature

San Diego State University, San Diego – Meeting and Event Planning

American Bankers Association – Principles of Banking and Working Well with Others

Situational Leadership

HONORS AND AWARDS

Recognized in San Diego Metro's "40 Under 40" as a top achiever.

Awarded Top Marketer in San Diego.

Received Senate Award recognition.

Achieved "Miracle Maker" status with a $1M contribution to Rady Children’s Hospital. VOLUNTEER ACTIVITIES

Board Member – Girl Scouts San Diego Imperial County

Advisory Committee – Rady Children’s Hospital Charity Ball

Advisory Committee – San Diego Center for Children

Chair- 111th Charity Ball, Rady Children’s Hospital

Dancing with Our Stars – Escondido Center for the Arts

Co Chair- Cool Women, Girl Scouts

Contact this candidate