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Social Media Public Relations

Location:
Austin, TX
Posted:
March 20, 2024

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Resume:

Virgnia Harrell

ad4gw3@r.postjobfree.com 979-***-**** LinkedIn.com/in/virginiaharrell

EDUCATION

The University of Texas at Austin

Bachelor of Science in Public Relations

Bachelor of Arts in Art History

Minor: Business

Overall GPA: 3.6

May 2024

University of Amsterdam

Business and Communications Study Abroad Program (CIEE)

Summer 2023

EXPERIENCE

Endicott PR- Public Relations Intern; Austin, TX January 2024- Present

Conduct comprehensive research on potential brand partnerships, enhancing client visibility and brand alignment opportunities

Curate engaging content across social media platforms using Canva to increase audience engagement and brand awareness

Enhance internal communications through the creation of internal press releases and monthly company newsletter

Monument Group - Public Relations Intern; Austin, TX September 2022 – August 2023

Collaborated with account executives within tight time constraints to develop strategic communications plans, effectively tailoring messages for diverse client needs across various industries.

Coordinated the creation and dissemination of op-eds, press releases, and social media content, critically impacting policy discussions, public opinion, and consumer sentiment.

Kappa Kappa Gamma – Social Media Coordinator ; Austin, TX September 2022 - September 2023

Managed and revitalized the Kappa Kappa Gamma kitchen Instagram account, significantly improving member engagement and information dissemination about weekly menus

Forged successful partnerships with local businesses (e.g., Scull House Sweets, Juiceland, Sunday Riley), enhancing chapter events and member experiences improving overall attendance by 20%

Camp Mystic for Girls – Activities Director/Camp Counselor; Hunt, TX July 2020 – August 2022

Served as a mentor, providing guidance and support to young girls, fostering a supportive and enriching camp environment

Promoted to Camp Activities Director, orchestrated all 500 daily schedules for campers and counselors by leveraging Microsoft Access to streamline operations and enhance the camp experience

Estilo – Retail Assistant; Austin, TX January 2022 – December 2022

Delivered customer service in-store and via phone, received perfect customer satisfaction survey reviews

Enhanced the store's visual merchandising by designing window displays and contributed to social media efforts, increasing in-store traffic and online engagement.

LEADERSHIP EXPERIENCE AND ACTIVITIES

Longhorn Macro Investors – Analyst Commitee Spring 2020 - Present

Investment Club at the University of Texas that meets weekly to enhance financial literacy and portfolio management skills through market discussion, interaction with organization portfolio, and panels with distinguished guest speakers

Elected to analyst committee by peers with the goal of informing members of industry updates and assigning risk to securities

Fine Arts Council - Council Member Spring 2021 - Present

Facilitate meaningful interactions between students and faculty to advocate for student concerns across fine arts departments

Covenant Presbyterian Church – Volunteer Fall 2016 - Present

Provided weekly childcare services on Sundays in the daycare and nursery, overseeing children 3 months to 4 years of age

Contributed to community welfare through promotion and attendance of city-wide cleanups and cooking for the homeless

ADDITIONAL INFORMATION

Honors: Dean's List (2022, 2023),

Computer Skills: MS Excel, Word, PowerPoint, Microsoft Access, Canva, Outlook and Google Platforms, Muckrack

Skills: Interpersonal skills, Social media marketing and advertising, public speaking, Intermediate Spanish



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