GEETANJALI SOOD

CONTACT

425-***-**** ad4gs8@r.postjobfree.com

https://www.linkedin.com/in/geet87/

PROFILE

I am an energetic, outgoing, and technically passionate person with experience in Sales and Marketing. I am looking forward to my next opportunity as a Digital Marketing Coordinator where I can apply my sales, stakeholder management, empathy skills and bring value to the table from my prior experience.

CERTIFICATIONS

Certificate in Digital Marketing: University of California Berkeley (Berkley Extension)

Certificate in Product Marketing Manager: Product School

EXPERIENCE

Product Marketing Intern – Owting

Los Angeles, CA 2023 – 2024

Developed in-depth competitive analysis, business case analysis, and market research for Owting Platform.

Oversaw product localization execution, streamlining processes for managing relationships and deliverables with localization vendors for Russian-speaking markets.

Provided marketing guidance for the Producers team to optimize content for Russian-speaking markets.

Digital Marketing – Small Bizz Digital Marketing

San Jose, CA 2022 - Present

Created and executed digital marketing strategies and plans for B2B and B2C clients.

Developed and maintained the brand image for Security, Beauty, and Photography companies.

Conducted monthly and quarterly data analytics reporting.

Managed PPC and paid media content, overseeing Facebook advertising, Instagram advertising, and Google AdWords advertising.

Technical Recruiter – Ryzen Solutions

San Jose, CA 2022 – Present

Managed full-life cycle recruitment, including sourcing, pre-screening, job posting, interviews, negotiations, reference checks, and offers.

Worked as an Account Manager on the client site for three months.

Coordinated and communicated with management to assess staffing needs and maintained records of recruitment activities.

Project Coordinator – Alaska Airlines

SeaTac, WA 2019 - 2020

Launched Cybersecurity Project to create awareness within Alaska Airlines employees.

Organized Python and programming classes for IT employees.

Reported to the Director, supported 21 trainers, and scheduled over 300 training classes per quarter.

Collaborated with Operations team stakeholders in multiple locations for training events.

Sales, Newsletter, Social Media – Altoura, Microsoft Partners

Seattle, WA 2018 - 2019

Worked closely with B2B clients through Microsoft.

Collaborated with stakeholders to close sales leads, developed assets, and defined the value proposition of the product.

Increased leads by 25% using LinkedIn campaigns.

Managed multiple customers at different points of the account lifecycle on HubSpot.

Learning and Training Development – Boeing

Seattle, WA 2013 - 2018

Facilitated web-based certification assessments in Manufacturing, Fabrication, Assembly, Tooling, and Quality.

Communicated with administrators of 86 outside organizations to analyze and compile data.

Increased class enrollment by over 50% through the preparation and distribution of marketing flyers.

ACCOMPLISHMENTS

Entrepreneurial Achievements:

Oversaw business plan, profitability, and client satisfaction in my makeup venture.

Negotiated costs, provided value-added services, and identified lead and conversion opportunities.

Social Media Expertise:

Self-taught and implemented successful social media marketing strategies for personal business.

Provided guidance and coaching to multiple businesses, fostering brand establishment, reputation management, and new client attraction.

Demonstrated success in establishing and maintaining brand reputation through strategic social media management.

EDUCATION

Bachelor’s Degree in Information Technolog Minor in Marketing:

Central Washington University

SKILLS

•Strategic Positioning & Messaging

•Go-To-Market (GTM) Strategy

•Key Performance Indicators (KPIs)

•B2B and B2C Expertise

•Product Launch Management

•Effective ROAS Optimization

•Google Analytics, SEO/SEM Mastery

•Marketing Campaigns, MQL Focus

•Proven Revenue Growth

•SMB Management Proficiency

•A/B Testing Implementation

•Digital Marketing Expert

• Value Proposition Development

• Engagement Driver

•Creative Content Producer

•Click-Through-Rate (CTR) Optimizer

•Expert in Organic Social Strategies

•Mastery of Social Media Impressions

•Brand Enhancement Specialist

•SaaS Product Enthusiast

•Customer-Focused Professional

•Skilled Video Editor

MARKETING TOOL PROFICIENCY

YouTube Content Management

Facebook Page Administration

TikTok Strategy Implementation

Google & Yelp Management

Google Ads Campaigns

Instagram Advertising

Instagram Account Management

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