ANJA NEWCOMER

608-***-**** • linkedin.com/in/anjanewcomer • ad4gm3@r.postjobfree.com

EDUCATION

University of Wisconsin - Madison, MS in Business Analytics 08/2024 - 05/2025

●Together Forward Merit Award

University of Wisconsin - Madison, Bachelor of Business Administration December 2023

●Major(s): Marketing and Management and Human Resources (Entrepreneurship)

●GPA: 3.2/4.0

University of Bocconi, Milan, Italy Spring 2023 Study Abroad Program

●Goldman Sachs Award - Best Financial Performance in Strategic Innovation in Fashion Course Group Project

WORK EXPERIENCE

The Sub-Zero Group, Fitchburg, WI 06/2023 – 06/2024 Product Launch Co-op

●Leveraged data entry to facilitate the seamless implementation of Workfront’s abilities and best practices throughout the marketing department, enhancing operational efficiency and workflow maximization.

●Delivered extensive research compiled into feature and messaging competitive analysis presentations for product launches, offering valuable insights into the company's competitive advantages and opportunities.

●Conducted audits on the company’s website, collateral, and imagery to ensure cohesiveness in regard to messaging, product information, and updates for international and domestic sites.

Kelly Scott Madison Media, Chicago, IL 05/2022 – 08/2022 Brand Engagement Intern

●Developed and maintained a comprehensive weekly spend analysis Excel spreadsheet covering all marketing channels, which led to the creation of an actionable data-driven insight summary for future media spend reallocation.

●Crafted compelling recap decks showcasing the performance of promotional events for clients, featuring visual evidence of on-site activations, total investments, support, and added value.

●Fostered seamless cross-functional and external collaboration with creative agencies, ensuring adherence to deadlines and objectives for our client.

Evergreen Healthcare Partners, Middleton, WI 11/2021 – 08/2022 Marketing Assistant

●Executed a range of administrative jobs that encompassed precise data entry, procurement of essential supplies, event planning, and client relations.

●Gathered information from competition to better improve our marketing strategy, as well as to better understand our brand’s positioning in the competitive landscape.

●Curated brand specific content utilizing Canva for Evergreen’s social media platforms, specifically leveraging analytical tools to evaluate social media post performance through metrics such as interactions and likes.

INVOLVEMENT

Association of National Advertisers 06/2023 - Present

Member

●Participated in AG1 Webinar discussing the implementation of the company's commercial analytics program.

American Marketing Association 09/2020 - 10/2022

Member

●Engaged in networking opportunities, establishing connections with professionals, and exchanging insights with fellow members.

SKILLS

●Languages: Proficient in French

●Software and Tools: Workfront, Canva, Salesforce, Microsoft Office Suite, SPSS

●Online selling: Poshmark

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