Michelle Sia Chan ad4glx@r.postjobfree.com

SENIOR DIRECTOR CLIENT LEADERSHIP BRAND MARKETING 714-***-**** Greater Los Angeles, CA

SUMMARY OF QUALIFICATIONS & ACCOMPLISHMENTS

With more than 20 years of extensive experience in brand development and management, I am a driven, creative, and versatile brand marketing expert. I have successfully led the launch of several renowned consumer packaged goods (CPG) brands in the market. My expertise lies in leadership, client development, brand marketing, and advertising.

● Revenue Generation: Developed strategic account development plans and generated revenues for the agency.

● Marketing Programs: Proven track record in developing award-winning work and effective campaigns.

● Cross-functional Team Management: Managed a team of account managers and effectively collaborated with the strategy and creative teams, yielding successful delivery and client satisfaction.

● Industry Knowledge: Areas of expertise include brand and design strategy, brand development, product innovation, CPG marketing, luxury spirits, advertising, social media, and packaging development.

● Client Experience: Clients serviced include Diageo, KraftHeinz, Meta, Chateau Ste. Michelle, Herbalife Nutrition, Disney Consumer Product, Walmart, and MetLife.

PROFESSIONAL SKILLS & EXPERIENCE

Account Director Jones Knowles Ritchie (JKR), New York (1/21 - Present) Lead clients’ businesses for Diageo, KraftHeinz, and Chateau Ste. Michelle brands, including driving strategic recommendations and creative solutions for brand identity development, packaging innovation, and revenue generation.

● Collaborate closely with the Managing Director and C-suite executives to create a client development strategy.

● Lead a dynamic team of Account Managers, fostering collaboration with Creative, Strategy, and Production teams to exceed client expectations.

● Proactively cultivate and strengthen client relationships, demonstrating a keen ability to engage and influence key stakeholders.

● Oversee brand strategy, development, and deployment. Selected Accomplishment:

● Achieved 51% revenue growth, surpassing company targets.

● Expanded the client base and secured new business opportunities.

● Implemented iconic brand identities for brands such as Kraft Mac and Cheese, Velveeta, Orphan Barrel, and Don Julio.

● Delivered successful innovative brands for Diageo and KraftHeinz within their category market. Senior Client Director Client Director Senior Account Manager, SGK, Los Angeles, CA (08/14 - 12/21) Oversaw Meta and Herbalife Nutrition’s brand development through design, packaging, marketing communications, experiential, and retail marketing.

● Built and led the account team and client support practice.

● Led multiple global product launches for Herbalife and Meta.

● Proactively converted client challenges into revenue-generating opportunities.

● Managed end-to-end client projects: estimates, resource allocation, progress tracking, and invoicing. Selected Accomplishments:

● Consistently exceeded revenue targets and maintained agency of record status for 9+ years.

● Crafted impactful capabilities presentations to drive business growth.

● Implemented an efficient resource plan to establish a highly capable team from scratch, ensuring optimal service for Meta clients.

Senior Global Marketing Specialist, YKK, Anaheim, CA (1/13 - 8/14) Managed $10MM+ in sales for over a hundred global brand owners. Some clients included Disney, BCBG, and Deckers, achieved 20% business growth through strategic expansion.

● Oversaw the global supply chain with offices across 71 countries.

● Built strong client relationships across all levels of the organization.

● Analyzed sourcing, market trends, and competitors for global account acquisitions.

● Trained and mentored new account managers.

Michelle Sia Chan page 2

PROFESSIONAL SKILLS & EXPERIENCE

Senior Account Manager Account Manager, IW Group, West Hollywood, CA (8/05 - 12/13) Delivered integrated marketing plans based on cultural, consumer, and market trends, resulting in increased billings each year and more efficient production/media spends.

● Developed integrated marketing initiatives, inclusive of merchandising, collateral, and advertising campaigns for Washington Mutual, First5 California, and Walmart.

● Supervised numerous TV and print productions of well-recognized creative executions.

● Performed billing and collections functions within accounting to ensure timely and accurate invoicing, securing all payments from the client.

Selected Accomplishments

● Generated positive brand awareness, increased ROI and winners of multiple highly recognized awards including:

o 2011 American Advertising Federation (AAF) Mosaic Award o 2010 Asian American Advertising, Creative Campaign of the Year o 2009 - 2011 Financial Communication Society, Best in Show EDUCATION

Bachelor of Arts: Advertising, 2005

Minor: Human Communications

California State University, Fullerton

Graduated with Cum Laude

EXPERTISE

● Client Relationship Management

● Brand Management

● Pack Innovation & Renovation

● Business Development

● Creative Strategy/Design Planning

● Brand Marketing

● Packaging Design and Architecture

● Production

● Project Management

● Resource Planning

● CPG Marketing

● Consumer Research

● Advertising

● Luxury Spirits

SKILLS

● Microsoft Office

● Adobe Acrobat

● Adobe Photoshop

● Adobe InDesign

● Adobe Premiere Pro

● WorkFront

● Asana

● Languages: English, Cantonese, Mandarin,

Tagalog, Japanese

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