DEANNA

DERASMO

ad4gi4@r.postjobfree.com 516-***-****

Massapequa Park, NY 11762

PROFESSIONAL SUMMARY

Detail-oriented with strong background in broad marketing spectrum. Ability to organize and execute strategic plans to produce efficient goal-driven results. Hardworking team player that strives to reach client and company expectations.

SKILLS

Strategic Planning

Relationship Building

Analytical Problem Solver

Social/Digital Platform Management

MediaTools/Guidelines

Microsoft Suite Efficient

Strata/FreeWheel

Tableau

Nielsen

Salesforce Marketing Cloud

WORK HISTORY

Assistant Media Planner Corinthian Media - New York, New York 11/2021 - Current Create local social, video, and display campaigns based on strategy Analyze weekly KPIs across media like Meta, Snapchat, DV360, etc. Distribute traffic instructions for active local TV and CTV/OTT flights per DMA Plan quarterly estimates and oversee budgets for all operations Collect and record vendor invoices for client billing Assist in negotiation of RFQs/RFPs for TV/Cable ad space 05/2020 - 10/2021

E-Commerce Account Specialist Linon Home Décor Products, Inc. - Mineola, NY Maintained and set up products on multiple customer retail portals Budgeted and distributed customer sampling programs Organized product information and collected reviews through Bazaarvoice Created strategies and tracked results regarding social and user generated content Participated and arranged internal weekly presentations on current projects Launched company's core social media platforms and assisted in building blog EDUCATION

University At Albany, SUNY - Albany, NY 05/2020

Bachelor of Science: Business Administration

Concentration in Marketing and Management