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RAMAKANT GUPTA

Sales & Marketing

Address **, ******* ***, *** **, Neptune City, NJ 07753

Phone 203-***-****

E-mail ad4gg3@r.postjobfree.com

LinkedIn https://www.linkedin.com/in/ramakant-gupta-1b72781 A result-driven and multifaceted marketing professional with 7 years of experience profoundly impacting performance resulting in direct sales revenue along with enhancement and advancement of organizational objectives. Recognized as a tenacious problem solver, focused on planning, and executing all campaigns within the timeline with zero errors. Core competencies include channel sales monitoring, retail & exclusive merchandising

(store planogram), promotional activations, budgeting, and data management. Skills

Trade Marketing/Shows, Sponsorships, Research Consumer Insights, Agencies Management, Product Launch Strategy, Print Collateral, Microsoft Office, Negotiation, Campaign management, Budgeting and Allocation

Work History

Mar 2020 -

Dec 2022

Area Marketing Manager

Realme Mobile Telecommunication, Delhi, India

Planning and execution of a comprehensive marketing plan for brand visibility- supporting sales function through 360-degree marketing support in all allocated territories (offline & social media).

Have been a core member of Nepal launch and established good visibility across the country for all categories.

Responsible for social media handles for the region, helping in online OOH and activation campaigns.

Prepared monthly and quarterly budgets for the different field marketing activities (retail in-shop branding, cladding/ACP signage, promotions & events, visual merchandising, and equipment)

Maintained proper store planogram and played a key role in the installation of equipment

(front table, back wall, FSUs, marketing collateral, POSM materials, etc.)

Vendor/Agency empanelment, vendor buying, negotiating with event agencies/exhibition owners for conducting various branding & BTL activities within budget by not losing quality.

Continuous monitoring of field marketing activities, sales enablement, competition, and customer activities to identify focus areas of investments in marketing. Jan 2018 -

Mar 2020

Assistant Manager- Marketing

Patanjali Ayurved Limited, Uttrakhand, India

Responsible for cutting down costs and lead time of branding executions- cut costs of field/Retail marketing elements by 30% and decrease lead time by 20% across all branding productions and installations.

Developing different FSUs & POSM elements for new products for retail outlets- managed 5 new product launches back-to-back in a year on a national level.

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Overall interior/exterior branding of retail & exclusive stores all over India- made 150 exclusive stores in a year across the nation under the project named “Project Vistar”.

Coordinating with creative agencies to develop new creative for retail image branding- developing creatives in regional languages as well, as per the sales team’s requirements.

Planning and execution of different events at different locations across India- organized several events state level and regional level (stall designing & fabrications)

Responsible for social media handles and digital marketing initiatives for exclusive stores and franchise stores, Inter-departmental coordination for budget approvals & designs.

Responsible for monthly tracking of marketing activities, creating provisions of spend, budget reversals- proper data management and keeping track of investments. Jan 2016 -

Jan 2018

Zonal Marketing Manager

Vivo Smart Phone, Jaipur, Rajasthan

Prepared monthly and quarterly budget allocations for different channel partners for different marketing activities in their territories.

Audit reimbursement claims for authorized distributors for brand promotions expenses monthly and reporting to the marketing head.

Collecting feedback from vendors from different places and evaluating them every 3 months, maintaining team reports and reporting to the marketing manager and terminal manager

Developing & preparing marketing collateral, conducting promotional activities and events in markets, and taking marketing initiatives to expand customer base and optimize sales.

Focused on cross-promotion activities, and tie-ups, boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Accomplishments

Awarded "Best Performer- India" for 5G project in Realme – 2021.

Achieved "Best Performance Award" in vivo brand visibility in - 2017.

Achieved "Better Performance Award" in terminal Sales – 2016 Education

Jan 2023 –

Current

Master of Science: Business Analytics

University of New Haven - West Haven, CT

Apr 2021 -

Sep 2021

Digital Marketing Certification, Online & Social Media Marketing Indian Institute of Technology - Delhi, India

Aug 2014 -

Jun 2016

MBA: Sales, Distribution, & Marketing Operations

Rajasthan Technical University - Kota, Rajasthan, India

Awarded "Best Academic Performer" & "Outstanding Overall Student" of the batch.

Proof-Reader for Annual Magazine in 2014-2016

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