Chanyang (Grace) Mi

ad4g63@r.postjobfree.com 202-***-**** linkedin.com/in/grace-mi/ Los Angeles, CA 90013 EDUCATION

Johns Hopkins University Washington D.C.

Master of Science in Business Analytics and Risk Management Aug 2023 Michigan State University Lansing, Mi

Bachelor of Science in Advertising Management Aug 2021 Professional EXPERIENCE

MODE Lifestyle Magazine Remote

Digital Marketing Associate Nov 2023 – Present

• Enhanced Social Media Engagement: Drove an 18% growth in social media click-through rates by implementing targeted campaigns on LinkedIn and TikTok, utilizing Google Analytics to refine strategy and maximize audience engagement

• Growth Strategy Implementation: Led targeted social media campaigns and SEO optimizations that collectively increased engagement, website traffic by 13%, and conversion rates, directly influencing product growth and market share expansion

• Data-Driven Performance Metrics: Defined and analyzed key metrics to evaluate product performance, driving databased recommendations that removed friction and accelerated market adoption

• Marketing Experimentation: corporate with the CRM team to conduct A/B testing on email messaging creatives, utilized statistics to find out the most effective variant, leading to 10% relative conversion rate lift

• campaign optimization: Optimized TikTok campaigns by budget re-allocation, improved campaign efficiency resulting in a 50% reduction in CPA and driving a revenue surge to $1M Marriott International Shanghai, China

Digital Consumer behavior Intern Oct 2021 – Feb 2022

• Social media Marketing Strategy: Leveraged insights from market trends and consumer behaviors to boost brand visibility and hotel room occupancy, which led to a 20% increase in customer engagement and a 15% rise in revenue

• Market Sentiment Analysis: Implemented Python-based web scraping to gather customer sentiment from Expedia; analyzed the seasonality data trend and told data-driven stories with the marketing team, resulting a 10% uplift in customer satisfaction scores.

• Reporting and Insights: Monitored hotel marketing initiatives using KPIs like room service customer satisfaction scores, leveraging data analytics to inform and refine brand awareness and market penetration tactics Vland Advertising Agency (4A) Shanghai, China

Advertising Intern May 2021 – Sep 2021

• Campaign Performance Analytics: Designed Power BI dashboards with Bar and Column Charts to benchmark campaign performance against competitors, yielding insights for market expansion and customer retention

• Competitive Landscape Analysis: Researched market trends on consumer demand, pricing, and technology adoption rates to review the evolving competition, and performed SWOT analysis to guide strategic planning

• Client Relationship Data Management: ran CRM analytics and predictive modeling to deepen relationships with 10+ clients, driving data-centric strategies that bolsters long-term partnership retention and growth Club Med Global Chain Resort Shanghai, China

Marketing Analyst Intern May 2019 – Aug 2019

• Digital Branding and Analysis: Enhanced the resort’s digital presence by utilizing sentiment analysis and A/B testing tools to tailor social media content and improve guest engagement

• Email Marketing Excellence: Developed a robust email marketing strategy, curating targeted communication sequences to elevate the guest experience and drive engagement

• E-Commerce & Digital Merchandising: Played a key role in managing the resort’s online storefront, implementing content updates, and tracking revenue to optimize digital sales strategies PROJECTS:

Johns Hopkins University: Marketing Analytics and Strategy for EdTech Feb 2023- May 2023

• Drove product growth by spearheading an analytical marketing strategy, utilizing digital analytics to enhance product adoption and market positioning through strategic, data-driven insights ANALYTICAL SKILLS

• Tech Skills: Python, SQL, R, Google Analytics, Power BI, Tableau, Microsoft Excel, HubSpot, Mailchimp, Shopify, Canva

• Marketing Skills: SEO optimization, A/B Testing, Social Media Engagement Analysis, user behavior tracking

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