Talent Acquisition Digital Marketing
Resume:
STRATEGIC MARKETING EXECUTIVE
DIGITAL CORPORATE BRAND GROWTH
******.****@*****.***
WORK EXPERIENCE
Chief Marketing Officer (Fractional), Strategist
STUNG MKTG Jan 2014 - Present
Designed brand and digital strategies for clients in the fintech, healthcare, SaaS, and nonprofit sectors, resulting in 40% revenue growth and a 25% increase in market share.
Directed demand generation, SEO, and social media campaigns that enhanced lead quality by 30% while cutting marketing costs by 40%. Offered pro bono strategic support for BIPOC creators and arts nonprofits, broadening digital reach and boosting community engagement. Created dashboards and analytical frameworks to optimize campaign performance and guide strategic adjustments.
EDUCATION
ACCOLADES
14K FT VIEW
Experienced marketing leader focused on brand strategy, demand generation, and category creation within the B2B SaaS sector. Demonstrated success in crafting global go-to-market strategies, enhancing digital ecosystems, and leading high-performing teams. Recognized for launching scalable, narrative-driven marketing initiatives. Skilled in performance analytics, fostering cross-functional collaboration, and simplifying the complex. A partner to Sales, fluent in Product.
MELODY
Gambino
melodygambino.com
Denver based,
NYC bred
Brand Strategy & Category
Creation
Digital Marketing & Demand
Generation
Website Optimization & Organic
Growth
Customer Acquisition &
Advocacy
Marketing Automation & Funnel
Management
Stakeholder Communications &
Board Reporting
Fintech, SaaS & Regulated
Markets
Team Leadership & Partner
Collaboration
SEO, SEM, Social Media Strategy
Martech: HubSpot, Marketo,
Salesforce, GA4
SELECT ACHIEVEMENTS
Built and launched marketing strategy at Cutover, a fintech orchestration tool trusted by JPMorgan, Morgan Stanley, and Bank of America—positioning it as a category-defining disruptor Generated 40% revenue growth and 25% market share increase for clients through challenger brand strategy and digital engagement programs
Unified 13 acquisitions under one brand at ConstructConnect, leading to improved market clarity and enhanced engagement metrics Led AI-driven analytics rollouts to deepen customer insights—resulting in a 40% increase in time on site and pages per visit Raised $27M through social impact initiatives as Co-Founder of mBolden NYC, forging programs around health equity and bias in tech Interim Chief Marketing Officer
Cutover Jan 2019 - Dec 2020
Developed and executed a global marketing strategy targeting financial services clients like JPMorgan, Morgan Stanley, and Bank of America. Launched integrated demand generation programs, including email campaigns, list curation, direct mail, automation, and funnel metrics. Led customer advocacy, education, and engagement initiatives aligned with go-to-market goals.
Delivered board-level reports on key performance indicators, return on investment, and marketing performance metrics.
Developed a cohesive brand strategy for 13 post-acquisition entities, increasing qualified leads by 20%.
Implemented AI-driven analytics to enhance customer insights and reduce churn by 15%.
Improved collaboration among marketing, product, sales, and customer success teams through data governance planning.
Vice President, Marketing
ConstructConnect (Roper Technologies) Jan 2019 - Dec 2020 Dean's List
Golden Quill Honor Society
GPA 4.2
B.S. Marketing & Management
A.S. Fashion Merchandising
Johnson & Wales
Providence, RI 2000-2004
Certifications:
American Management
Association
SFDC Marketing Cloud
Sprout Social
iab Digital Marketing & Media
CPR
Denver’’s 40 under 40
Marketing Hall of Fame
Marketing Women to Watch
The Drum: Leadership
Favorite grandchild, both sides
CORE EXPERTISE
CONTACT
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