Hello City & County of Denver Talent Acquisition Team:

I am thrilled to submit my application for the Marketing & Comms position at the Arts and Venues agency for the City and County of Denver. As a results-driven and mission-oriented leader with experience in the arts, events, music, fashion, community engagement, and marketing, I possess a proven track record of driving high-growth campaigns and fostering relationships and collaboration across departments. My unwavering commitment to personalization, omnichannel implementation, and data-driven decision-making aligns perfectly with your needs for a digital marketing strategist with an ethos of initiative.

Achievements / Aligning with Requirements:

I have a history of generating new revenue streams and boosting existing motions in creative environments. For example, I boosted brand awareness by 40% through integrated campaigns, leading to a 135% increase in attendance at a key industry event for an advertising agency client. I am a full stack cross-functional marketer with expertise in communications, demand generation, content marketing, product marketing, community engagement, and known to colleagues as a true partner to sales and product. I have experience building and leading high-performing teams, driving innovation, and achieving goals in fast-paced environments. I can tone switch as needed to fit the audience and message that needs to land.

Specific examples*:

● Fashion Week Brooklyn: Relaunched the FWBK brand and launch BK Style Day in conjunction with Alexander Wang’s surprise show, debuting new branding and influencer partnership amplification for a 241% increase in related chatter on social media platforms

● ConstructConnect: 20% increase in lead generation and 15% reduction in churn across all cohorts

● Vertafore: Produced ROMI of 4-5%, achieving the highest lead generation results across the Vista Equity portfolio

● Media.net: Aligned cross-functional and international teams and generated new revenue through innovative initiatives such as a new ambassador program and refining the channel partner program

Personally I have worked to demonstrate passion, ingenuity and integrity in my work to set an example to our future leaders and support my network. I have become a thought leader known beyond my marketing knowledge and for the determination to bring DEI actions internally to align the workplace with stated and real world values.

As a marketing expert, returning to adtech/martech and targeting other marketers is exactly where I am aiming to be next. I'd be enthusiastic in sharing my experience in exceeding revenue targets and building strong brand identities to reach short and long term goals! Please check my website and video to gain more insight into my unconventional professional journey. I am available for an interview at your earliest convenience and look forward to discussing how my expertise, skill set, and access to talent would benefit the team.

Sincerely,

Melody Gambino

860-***-****

*Results:

● Supported 4 successful exits and 5 company acquisitions, providing stability in data governance, advocacy for the go-to-market team, and implementation of standards of excellence for scalable growth in every leadership position

● Implemented a new functional organizational structure to establish a holistic marketing support center, resulting in a 20% increase in lead generation and a 15% reduction in customer churn at ConstructConnect

● Blending innovative and best-in-class multichannel marketing strategies, I led Vertafore to generate the highest-performing lead generation and pipeline results across Vista's portfolio and achieve a quarterly ROMI of 4-5%.

● Placing importance on brand awareness and advocates, I resourced efforts for accolades and won 20+ awards for organization and product, 10+ for culture/places to work, and 7 awards as a leader in marketing best practices and people management.

● In nascent high-tech companies, I have expanded globally, produced industry benchmark reporting, and drove ARR from $10 to $100M - more than once.

● I have led 2 companies through the category creation process in B2B SaaS industries.

● I have launched 6 profitable customer loyalty and category kind programs for B2C in retail, fashion, nonprofit, and CPG verticals.

● Example: ConstructConnect, a company comprised of 9 active brands cobbled together through 13 acquisitions that I joined at the request of Roper Technologies post-Vertafore acquisition. without a strategy for bridging or internal competition, and I worked in the trenches with my team to wrangle data governance for the betterment of the entire GTM team. I oversaw a $2 million/month paid spend budget as well as the standard marketing items, including a demand marketing agency audit at a 100k/month budget. Persistent, we were able to clean up a mess that had been avoided for 5+ years and turn around the health of our ROI reporting.