Saida Merzekanova Product Designer UX/UI

347-***-****

ad4g48@r.postjobfree.com

LinkedIn: Saida Merzekanova

See work highlights in Portfolio

Brooklyn, New York

English, Italian, Russian

Open to work on-site, remote, and hybrid

Summary

Hard skills

Experience

Education Certificates

Sep 2022 - Present

New York, NY

Mar 2022 - Aug 2022

Bachelor of Arts Student Exchange Program

Aug 2013 - May 2017

Minor in Marketing

Merit-based Presidential Scholarship

Sep 2015 - Jan 2016

New York, NY - Remote

Soft skills Tools

My passion lies in research, art, and human psychology. I believe that great design is an amalgamation of form and function, and I'm committed to creating intuitive and visually appealing digital experiences. Finding the right balance between user experience and metrics optimization is crucial in my work. In-depth interview s

Usability testin g

A/B testin g

Empathy mappin g

Brand Identity

Responsive Desig n

UX Writin g

WCAG Standard s

Lean Startu p

Agile & DevOps framework s

SE O

Google Analytic s

Journey mappin g

Competitive analysi s

Design Systems

Information Architectur e

SWOT analysi s

Wireframin g

Prototypin g

Interfaces for AI prompt s

Storytellin g

Empath y

Collaboratio n

Creativit y

Figma/FigJa m

Adobe CS App s

Sketc h

Splin e

Blende r

Procreat e

User Advocac y

Problem-Solvin g

Critical Thinkin g

Adaptabilit y

While working as full-time designer at PR, I managed diverse portfolio of UX/UI projects alongside. Selected case studies can be viewed on my website. Platform that showcases and celebrates the creative image providing a stable fundament to boost new and relevant developments in the fields of animation, visual effects, digital arts, film and games.

Redesigned and designed applications for companies such as Levi’s, Livenex, Virtu NFT, Love Malena and etc. Determined the direction of the product developments using 50+ in-depth user interviews, competitor analyses, and usability testings. Developed design systems and conducted comprehensive researches. Designed and implemented a series of motion and interaction graphics for WAP’22 festival, resulting in a 40% increase in user engagement on the festival’s website. Miro/Asana/Jir a

HTML5/CSS3/JavaScrip t

basic Reac t

Git & Netlif y

Optimal Worksho p

UserTesting

Product Designer

Motion Designer

Digital Media Studies Digital Media Studies AI For Business Strategy NASBA x LinkedIn UI Design & Figma Mastery DesignMastery

UX Research & Testing OpenClassrooms

Google Analytics Google Academy

Motion & Video Editing Basistaya Mentorship

Screenwriting University of East Anglia

John Cabot Universit y

Rome, Italy

Brooklyn College, CUN Y

Brookly, NY, USA

Freelance saidamerzekanova.com

We Are Playgrounds

Key achievements:

Key achievements:

Aug 2022 - Jan 2024

New York, NY

Multi-faceted music space that champions diverse trans-genre programming across various arts, media, and events practices.

Conducted researches and created digital assets for web & social media that increased promotion of the events effectively on various platforms, such as Dice.fm, Public Records’ Instagram and website and artists’ social media. Designer Public Records publicrecords.nyc

Key achievements:

weareplaygrounds.nl

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