Nimra Zeeshan

925-***-****·ad4fy9@r.postjobfree.com·https://www.linkedin.com/in/nimra-zeeshan-8717b4a3/·

Walnut Creek, CA.

Data-driven, results-oriented and a curious Product Marketing Manager with over 5 years of experience in the SaaS, hardware, and AI industries with a strong obsession with customer success in the world of automation

Expertise in analyzing customer insights, prioritizing product features, and creating valuable enablement materials.

Extensive experience collaborating with global marketing teams to create compelling content.

Proven track record of driving user engagement and verticalization efforts.

Skilled in market research, identifying global trends, and untapped opportunities.

Successful in leading consumer launch planning and executing effective marketing strategies.

EXPERIENCE

Product Marketing Management

UiPath Feb 2023 - Present

Led the strategic positioning and implementation of the new Success tiers offering to drive customer engagement, resulting in a 25% increase in customer success stories, case studies, and testimonials. Leveraged these successes to showcase the impact of our solutions and attract new customers.

Created and optimized new webpage content for services to enhance search engine rankings.

Collaborated closely with C-level executives to develop and communicate messages and materials that aligned with the company's strategic vision, corporate values, and industry leadership position.

Developed and delivered sales enablement training programs, workshops, and content such as whitepapers, QBRs, web copy, and brochures to empower the sales team and drive adoption rates of our services.

Collaborated with cross-functional teams to design and execute customer-focused marketing campaigns, leading to a 30% increase in customer satisfaction scores. Conducted regular customer feedback surveys and analyzed the results to identify areas for improvement, resulting in a 20% decrease in customer churn.

In July 2023, contributed to the development of a global customer marketing repository by capturing insights from our case study analysis, resulting in the creation of a centralized knowledge hub for the organization.

Product Marketing Management

Meta July 2022 -Nov 2022

Contributed to the global customer marketing repository, by developing briefs that captured the key insights and findings from our case study analysis which led to the creation of a knowledge base that could be leveraged by teams across the organization.

Tracking and reporting metrics and KPIs for cross-functional activation requests by utilizing the data and insights gathered from analyzing over 104 case studies, providing recommendations that improved ad effectiveness by an average of 30%.

Conducted extensive market research, identifying global trends and untapped opportunities conversions, contributing to the overall success of our customer marketing efforts.in carousel, image ads, and lead ads. This research led to a 20% increase in engagement and

Created impactful PowerPoints and presentations for customer meetings, All Hands meetings, and Sales Kickoff calls, aligning content with the company's messaging and brand identity.

Product Marketing Specialist- Surface WW consumer Go-To-Market

Microsoft June 2021 -July 2022

Led consumer launch planning, GTM marketing and incentive execution for October 2021 launch of Surface Duo 2.

Kick-started the retention strategy project- aimed at identifying and addressing brand specific challenges and enhance retention rates.

Successfully managed and developed Surface WW consumer Go-To-Market marketing activities, achieving a 10% increase in sales and meeting specific targets.

Reducing sourcing time by 90% by implementing an efficient accolades acquisition process

Managed and oversaw the Content strategy for back-to-school campaign, collaborating with cross functional teams to deliver campaign assets on time.

Conducted weekly meetings to align teams and address any potential bottlenecks or issues for product launches across EMEA, APAC and Americas regions.

Supported Marketing and Sales effort across multiple regions to drive successful product launches by playing a key role in defining the roles and responsibilities between marketing and additional teams to ensure an effective and Smooth marketing launch

Digital operations project specialist

Salesforce-Tableau Jan 2021 – June 2021

Implemented a robust Creative testing framework in collaboration with regional and internal teams.

Streamlined the digital platform taxonomy, resulting in improved transparency and efficiency across global teams.

Successfully managed budget transfers and allocation, optimizing resource utilization.

Managed A/B testing for advertising campaigns, leading to data-driven decision making throughout the campaign lifecycle.

Created and guided cross-functional processes with Marketing Operations, Design, Legal, and Procurement teams

Oversee social media channels, including post scheduling, comment responses and community building for Tableau users to engage ad inform them about latest features

Associate Product Marketing Manager

GE Digital July 2017 – Jan 2018

Initiated a comprehensive market and sales roadmap development project for Daintree, collaborating with industry leaders in B2B marketing by galvanizing sales and marketing

Conducted a thorough Competitive Analysis for better product positioning

Build and maintained a digital reporting projects framework, enhancing efficiency within sales and marketing team

Conducted an SEO audit of the product website and optimized content accordingly for higher organic reach

Leveraged Smartsheet to manage and report Marketing workflows

Played a key role in developing strategic plan and corresponding collateral for JP Morgan

EDUCATION

Kinnaird College for Women Lahore -Bachelor Of Arts, Mass Communication May 2014

The Product School, Product Management Certification Sept 2023

Google Adwords Certification May 2015

Skills

Marketing and Analytics: Strong written and verbal communication, creative problem solving, Metrics tracking and reporting, A/B Testing, Market Research, Customer-centric, Contentful, HubSpot, Highspot, Adobe Ilustrator, Gainsight PX

Leadership and Management: Cross-functional Team leadership, Team Management

Communication and Collaboration: JIRA, Confluence

Project Management: Trello, Asana, Mural

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