MARGARET DESANTIS SCALAMANDRE

Digital Content Creator - Copywriter

With specialized expertise in the health and wellness space, I have consistently achieved success through strategic product positioning, persuasive copywriting, video production, and testimonial development.

21607 Ulmus Drive

Woodland Hills, CA 91364

818-***-**** cell

ad4fy8@r.postjobfree.com

KEY ACHIEVEMENTS

• Instrumental in elevating Stonehenge Health revenue from $3 million in 2019 to an extraordinary $50 million by 2023, showcasing strategic content marketing expertise.

• Throughout my extensive career spanning multiple decades in performance marketing, I've strategically positioned products, crafted compelling copy, overseen the production and direction of both long and short-form commercials. The cumulative sales generated from the products I've been involved with surpass 700 million dollars.

MOST RECENT EXPERIENCE

Stonehenge Health (May 2019 – January 2024)

• Spearheaded product positioning across emails, SMS, YouTube, Google, and social media– crafting compelling stories and sales copy.

• Crafted all copy across the main website, product pages, landing pages, and Amazon with a comprehensive grasp of FTC guidelines published in January 2023. Stonehenge Health - Home

• Wrote product guides for review site Review Scout.org and landing pages linked to Stonehenge Health products. Home - Review Scout

• Cultivated engagement, brand consistency, and boosted sales by crafting over 200 captivating blogs and strategic health articles. I generated the topics and approached them from an engaging personal standpoint. StonehengeHealth.com - Stonehenge Health News

• Established connections with customers, delving into their reasons for choosing Stonehenge Health, in order to gather testimonials for both video and written content, which I personally crafted. Notable Achievement: From May 2019 to January 2024, I was the only Content Creator for Stonehenge Health Nutritional Supplements. When I began my employment, revenue was approximately $3 million. In January of 2024, revenue exceeded $50 million. Created the most successful video for Dynamic Brain used across Facebook, YouTube and Google Ads.

(1322) Can Dynamic Brain™ Unlock Your Full Potential? - YouTube SKILLS

Microsoft Office

Adobe Photoshop

Iterable

Slack - Asana

Riverside

Billo/Trend.io

Jasper

Chat GPT

Canva

Vimeo

Final Cut Pro

Adobe Premiere

Wondershare

AWARDS

Recipient of the 2019 Camp del

Corazon civilian honoree for 25

years of volunteer service

EDUCATION

BS in Finance and Accounting

from Temple University

Notable Achievement: Crafted all sales, welcome series, and browse abandonment emails for the Stonehenge Health brand, contributing to sales growth from $0 to $4 million within a four-year timeframe from the first sale alone, without factoring in subscription revenue. Notable Achievement: I recruited a couple named Leslie & Lou from positive reviews submitted, nurtured a relationship, and supported them in creating user-generated video content. I crafted and refined a compelling story for the blog that resulted in significant sales: with one push email to the blog, one sales email, and one recap email over a three-day period, collectively generating over $50,000 in sales through the email list alone. How Do You Know Your Memory Supplement Works? - StonehengeHealth.com Camp del Corazon: Camp del Corazon Nonprofit for CHD Families United States Board Member

Established in 1994 by physicians from the UCLA Pediatric Cardiology Department, the CDC stands as the largest non-profit dedicated exclusively to children with heart disease. Since its founding, I have been closely involved, actively participating in fundraising initiatives through impactful video content creation and various other efforts.

ADDITIONAL ACHIEVEMENTS

Inogen Portable Oxygen Concentrator Infomercial Writer: (2021) Mastered the complex subject of concentrated oxygen and the challenges faced by individuals suffering from chronic obstructive pulmonary disease (COPD). Subsequently, I crafted compelling long and short-form commercials to address their pain points effectively. OxiMedical Inogen Commercial (youtube.com) According to the IMS January 2024 Media Index, Inogen is ranked #6 in media long form and #30 in media short form. https://my.imsreport.com/rankings/monthly-100-media-index-lf?hash=9c6db458-a868-401e-99f8-be3 8d5bcc417

Keranique Hair Regrowth for Women: (2018) Through the Dumont Project and Steven Boggess Productions, I conceptualized, wrote, and associate-produced Keranique’s highly effective beauty brand infomercial. Furthermore, I played a pivotal role in developing online assets such as before-and-after photos and stories created for the original infomercial that continue to be showcased on the website. Keranique Hair Regrowth System

Meaningful Beauty by Cindy Crawford: (2015-2017). Working through Lieberman Productions in San Francisco under Paul Allen, wrote and directed successful spots and was creative director on the redo of Meaningful Beauty 2017 infomercial driving brand visibility and engagement. (1325) MB5 Supermodel Duo 120 100616 530pm - YouTube

HAAN Steam Cleaning Floor Sanitizer: (2007) Directed/co-produced through Hawthorne Direct, a highly successful 30-minute infomercial surpassing $300 million in media purchased. Directing/Producing/Writing Credits: Extensive experience with renowned brands, including Murad Skin Care, Hair Club for Men, Beachbody, and Elizabeth Arden Prevage. PERSONAL

From 2009 to 2015, I dedicated myself full-time to parenting, stepping away from my professional career to raise my children, who are now attending Princeton and UC San Diego.

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