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Sinda Mills

Sales Professional/Leader

ad4fvx@r.postjobfree.com • 313-***-****

Linkedin.com/in/sinda-m-025b97179

Bloomfield Hills, MI

Summary

Award-winning sales leader with record of accomplishments building high-performing sales teams in addition to goal- breaking personal production. Experienced in B2B technology solutions with an emphasis on cloud-based software-as-a- service (SaaS) communications and security products. Persuasive communicator, tenacious cold caller and a trusted advisor to key commercial, governmental and public organizations. Track record of being proficient at managing complex sales cycles

Areas of Expertise

Sales Management B2B Sales Team Leadership

Customer Experience Solution Selling Training and Development

Business Development Lead Generation Cloud-based SaaS Products Professional Experience

A Star Business Solutions MI

Independent Consultant, 2020 – Present

Advised medium to mid -sized business clients on necessary start up technology, surveillance and active shooter protection, required to run an emerging business. Once the groundwork was established assistance was provided with demographically studies for sales target planing.

• Developed customer service standards and Scoop of Work best standards, which enabled clients to retain 95% of all customers with a high referral rate per customer.

• Successfully utilized the “land and expand” sale technique to secure at least 2 additional accounts for every account I sold.

• Specialized in securing multi-location accounts and providing consistent, cost-effective solutions which allowed corporate offices to maintain better control and management over contracts Guardian Alarm Company, Southfield, MI

Director of Residential Sales, 2019 - 2020

Turned-around under-performing, nine-person Residential Sales team of Midwest’s largest independent security company. Collaborated with leadership on sales and revenue targets required to achieve company’s strategic growth and profitability objectives. Formulated actionable sales plan at product line level and individual goals per Sales Representative; shared performance metrics with Sales team. Conducted Morning Huddles daily to discuss each individual’s previous day’s sales result. Ensured equitable distribution of qualified leads.

● Grew Residential sales revenue 150% within 1 quarter

● Drove higher security camera sales and other upselling with focused sales training and aligned incentives.

● Residential Sales Representatives trained to become hunters, prospecting for commercial accounts, referrals, and upselling opportunities, rather than solely relying on incoming leads.

● Revised job descriptions/annual review guidelines for order processing teams, therefore increasing workplace morale.

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ADT Security Inc, Madison Heights, MI

Commercial Business Consultant, Southeast Michigan, 2017 - 2019 Specializing in large commercial and governmental properties in territory, sold ADT’s security solutions suite that included Alarm service, large scale CCTV, Access Control, and Fire Safety to organizations that included Amazon, Tesla manufacturing plants, condominium developments, and municipal governments. Trained clients in systems use, mastering the complex Commercial Fire System product. 14 direct reports, 8 outside sales 6 inside sales/administrative.

● Grew camera sales 25% with initiative that targeted security-conscious commercial locations; recognized as HD Camera sales top performer.

● Leveraged ADT’s advanced Alarm and Access Control solutions to secure new business, with governmental offices particularly interested in the Panic Button feature. Comcast Cable Communications Inc., Plymouth, MI

Business Account Executive, 2013 - 2017

Sold Comcast’s Cameras, Voice, Internet, and Cable B2B services throughout Southeast Michigan. Responsible for Initiating local sales of new Comcast Camera solutions, an Axis digital Internet Protocol (IP) camera integrated with cloud solutions.

• Interacted with the Mayor of Detroit and Chief of Police to launch the “Project Green-light” program. Trained Comcast representatives selling Metro Detroit, which tripled tge sales of the solution within 6 months.

• Represented company at trade shows and Chamber of Commerce events. Attaining additional prospects, presenting and closing them. Traveled as needed for customer visits as well as shows and trainings.

● Spearheaded the launch of the newly installed network of integrated HD cameras which allowed Detroit Police department to monitor what was happening inside and outside local participating high crime area businesses.

● Launched “City of Detroit Project Greenlight” in collaboration with Detroit’s Mayor and Police Chief, using the cameras to prevent high rates of homicides and car-jackings.

● Recognized by City of Detroit for decrease in crime from sale and deployment of cameras in over 100 locations.

● Networked with all gas station and liquor store owners in Metro Detroit to deploy Axis high facial recognition cameras.

● Averaged 15 self-generated new appointments weekly, resulting in exceeding goals for B2B Camera, Cable, Internet, and Voice sales.

Previous Experience

Regional Competitive Specialist/Midwest/Senior Account Executive, Pitney Bowes, Farmington Hills, MI National Accounts Sales Manager, Winstar Communications, Detroit, Mi Education

Business Administration

Florida Memorial College, Miami, FL

Interdisciplinary Studies

Wayne State University, Detroit, MI

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