Pfizer Pakistan Limited PK Jun **** - Nov ****

Successfully organized and led two national conferences, GP Summit'23 and Gynae Summit’23, engaging over 300+ healthcare professionals across Pakistan, fostering collaboration and knowledge exchange in the medical community.

Led 30+ disease awareness webinars, strategically inviting 30 healthcare professionals from 10+ specialties. Engaged over 20,000 healthcare professionals nationwide, promoting knowledge dissemination and collaboration.

Executed Awareness Campaigns, orchestrating promotional activities and leveraging digital marketing strategies. Crafted engaging social media content for YouTube channels and the official Pfizer Pakistan Facebook page, enhancing visibility and audience engagement. Crafted innovative products Detail AID, Drop cards, and Detailing guidelines, along with a strategic marketing plan for Primary Care brands, driving impactful market presence. Spearheaded the promotional review process on Veeva Vault, ensuring compliance and efficacy in marketing initiatives. Negotiated contracts with vendors; benefits administration costs 30% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Developed and executed an innovative omnichannel marketing strategy integrating on-ground and digital campaigns. Created visually compelling Comprehensive Detail Aids for multiple brands targeting healthcare professionals and surgeons, enhancing brand visibility and engagement. Marketing Project Manager

Digital Marketing Executive

SZABIST KHI, PK

EDUCATION PROFESSIONAL EXPERIENCE

SKILLS

ACHIEVEMENTS

4113 Greenleaf Ct Park City, Illinois, 60085

ad4fq3@r.postjobfree.com

UROOJ MUSTAFA +1-331-***-****

Marketing Professional

SBT Japan PK Oct 2020 - Mar 2021

Spearheaded the development of innovative digital strategies for international clients, resulting in enhanced brand visibility and engagement. Crafted and executed comprehensive brand campaigns and media/content plans for a diverse portfolio of brands including RexD, Huss Solutions, Blauda, Moving Wheels, and Hulhub.

Directed the management of SBT's social media presence across 13 countries on Facebook, overseeing pages for 5 brands, 3 Instagram accounts, 2 LinkedIn pages, and Twitter. Demonstrated proficiency in executing and optimizing paid advertising campaigns on Facebook using Business Manager, driving increased audience engagement and ROI by 30%. Led the strategic planning of website structures and layouts for clients, optimizing user experience and brand representation. Orchestrated the creation of newsletters for SBT in collaboration with the design team, and organized multiple corporate photoshoots and video shoots to elevate branding efforts. International Brands Limited PK Jul 2020 - Dec 2020 Spearheaded FMCG product launches, optimizing market entry strategies and ensuring successful market penetration.

Conducted comprehensive U&A studies on household cleaning products, synthesizing local and international insights to inform strategic decision-making. Enhanced research and analytical prowess through extensive marketing research, analyzing consumer preferences and needs in the Pakistani market.

Conducted in-depth analysis of international brands and competitors' performance, identifying growth opportunities and informing competitive strategies. Monitored and analyzed consumer trends, market dynamics, and advertising techniques employed by local and international brands, informing targeted marketing initiatives. Developed a broad understanding of various marketing activities and key processes, contributing to a holistic approach to marketing strategy development and execution. Masters in Business Administration, Marketing

CGPA 3.56 on a scale of 4.0

2019 – 2021

Bachelors in Bioscience, Biotechnology

CGPA 3.4 on a scale of 4.0

2015 – 2019

Qualified for "MBA Chancellor's Honor List

2021”.

REACH Scholarship Award 2018.

FMCG Brands Launch Project Intern

SZABIST KHI, PK

Cambridge International Examination

Advanced level

2013 – 2015

WHALES COLLEGE KHI, PK

Edexcel IGCSE

Ordinary level

2008 – 2013

MTLS KHI, PK

Medical Services Executive

GlaxoSmithKline Pakistan Limited PK Aug 2019 - Sept 2019 Provided actionable scientific insights and medical data to healthcare practitioners, facilitating informed decision-making and enhancing patient care outcomes. Orchestrated successful scientific advisory boards and expert meetings, fostering collaboration and driving advancements in medical practices. https://www.linkedin.com/in/uroojmustafa/

* References to be furnished upon request

TOOLS

Microsoft Excel

Microsoft Power Point

Veeva Vault

ARIBA

MAPP

SPSS

Canva

Brand strategy development

Brand positioning & sales management

Marketing research & analysis

Digital marketing

Product launch

Campaign strategy & management

Content Creation

Detail-oriented and able to handle multiple tasks

simultaneously

Ability to work independently and team leadership

Exceptional communication and interpersonal

skills

Stakeholder management

Strong organizational and time-management skills

Managing budgets and handling financial

documents

Contact this candidate