Angela Mercado

Oakland Twp, MI *****

ad4fll@r.postjobfree.com

248-***-****

portfolio: www.coroflot.com/angmercado

linkedin: www.linkedin.com/in/angela-mercado-b75a8717

Summary

Art director with over 15 years of expertise in graphic design and marketing, focusing on print and digital media, and brand development. Skilled in developing and implementing creative designs to elevate brand identities and engage target audiences. Proven track record in overseeing a wide range of creative projects from inception to completion, including marketing initiatives, experiential events, and interactive designs. Proficient in giving creative direction, guidance, fostering collaboration, and upholding brand consistency.

Skills

CREATIVE DIRECTION:

Art Direction • Conceptualization to Development • Brand Management • Production Management

DESIGN EXPERTISE:

Print, Digital and Presentation Design • Branding & Corporate Identity • Experiential Design

SOFTWARE PROFICIENCY:

Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat, Xd, Express) Microsoft 365 (PowerPoint, Word, Teams, Outlook, Teams, OneDrive, Stream, SharePoint, Notes, Excel) Figma • Trello • Constant Contact • Mailchimp • SurveyMonkey • Bannersnack • YouTube • Google Analytics

MARKETING:

B2B & B2C • Social Media Marketing • Email Marketing • Digital Marketing

Experience

Art Director and Senior 2D Designer

Aug 2022 - Feb 2024, EEI Global, Rochester Hills, MI

• Led the design and execution of projects for over 15 house accounts, focusing on exhibit booths, experiential events/ spaces, info-graphics, and digital assets.

• Collaborated on creative strategy, planning, and ideation to drive impactful branded experiences.

• Create logo concepts and brand guideline development for various clients.

• Developed compelling project proposals and presentations to deliver winning solutions for key clients.

• Managed project timelines, vendor relationships and provided material guidance for project estimators and clientele.

Senior Communications Specialist

Jan 2020 - Aug 2022, PPG - Automotive Coatings, Troy, MI / Remote

• Collaborated closely with the sales team to develop and provide tools, training, and resources for effective product selling and to ensure a cohesive product strategy.

• Created and managed marketing collateral and branded communications across channels, including product guides, presentations, videos, email marketing campaigns, LinkedIn posts, press kits, and other content to support sales and marketing efforts.

• Ensure graphics and digital marketing assets comply with corporate identity standards.

• Implemented Digital Asset Management (DAM) system, new website development, and management of trade shows and conferences.

Owner & Head Creative

Mar 2015 - Current, AM Creative LLC, Oakland Twp, MI

• Execute innovative designs and marketing programs for clients across various channels, including print and digital promotional campaigns, websites, and emails, enhancing their presence and customer engagement.

• Managed content management systems (CMS) for websites, blogs, email marketing campaigns, and social media.

• Lead brand creation projects, including logo design, brand identities, digital assets and packaging.

• Analyzed performance metrics using Google Analytics, Facebook Ad Manager, and Constant Contact reporting.

Lead Designer Mar 2011 - May 2016

Creative Solutions Group, Clawson, MI

• Conceptualized and executed exhibit graphics, presentations, and print/digital designs for high-profile clients.

• Designed UI (user interfaces) for touchscreens and microsites, ensuring a seamless user experience.

• Demonstrated brand consistency across multiple touch points, aligning with client objectives and brand guidelines.

• Collaborated closely with teams, clients, and vendors to refine designs, meet project requirements and deadlines.

Contract Graphic Designer Mar 2009 - Mar 2011

Fathead, Livonia, MI

• Oversaw product design and quality for large-scale custom graphics.

• Managed production schedules with print vendors and prioritized customer orders.

Senior Art Director & Corporate Identity Specialist

May 2003 - Feb 2009, Chrysler LLC, Auburn Hills, MI

• Led the design and execution of print and digital media projects for internal and external campaigns.

• Managed corporate identity for DaimlerChrysler, Chrysler llc and it’s brands: Chrysler, Dodge, Jeep, and Ram

- creating branding and identity systems.

• Directed vendors, design team members, and other stakeholders to ensure project excellence.

Education

College for Creative Studies Detroit, MI

Bachelor of Fine Arts in Graphic Design

Graduated With Honors

College for Creative Studies, Continuing Education Detroit, MI

• Beginning Web Design

• Advanced Web Design

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