ADITI ATUL BHATIA

Boston, MA ad4eww@r.postjobfree.com 201-***-**** LinkedIn

EDUCATION

Pace University Lubin School of Business New York, NY Sep 2021 - May 2023 Master of Business Administration (MBA) in Marketing Analytics Bachelor of Commerce University of Mumbai June 2013 - June 2016 SKILLS

Technical skills: Microsoft Office (Excel, Word, PowerPoint), Tableau, Paid Ads on Facebook, Google, LinkedIn & Instagram, Power Bi, Google Analytics, Digital marketing, Email Marketing & Automation, Social Media management, SEO, SEM, R language, Salesforce CERTIFICATIONS

• Digital Marketing Certification

• Strategic Business Analytics

• Brand Management: Aligning Business, Brand & Behavior

• Project Management Simulation – LinkedIn Learning

• Facebook Meta Blueprint Certification

• Generative AI for Digital Marketers – LinkedIn Learning WORK EXPERIENCE

Network Wealth Management Group Inc Marketing Coordinator Manalapan, New Jersey Jan 2024 – Present

• Currently leading coordination efforts for the development of brand identity & logo, collaborating closely with internal stakeholders & design teams to ensure alignment with company objectives.

• Actively managing the coordination of website development initiatives, including content creation & design finalization, to ensure brand consistency & optimal user experience.

• Spearheading local marketing & advertising strategies through thorough market research & implementing targeted campaigns to enhance brand visibility.

• Leading the management of social media platforms, strategizing & executing comprehensive content calendars to actively engage our audience & enhance the brand's online influence.

Changing The Present Marketing Analytics Intern New York Sep 2023 - Jan 2024

• Managed a portfolio of 10 diverse websites, including the main website & white-label versions for nonprofits, streamlining operations with marketing automation tools like HubSpot.

• Implemented marketing strategies across 5 social media platforms, mobile apps & influencer channels, leveraging Hootsuite & Buffer for efficient campaign management.

• Conducted comprehensive market research & oversaw operational management, configuring & analyzing data from Google Analytics to track performance metrics & optimize strategies resulting in a 25% increase in their website traffic & 20% boost in lead generation.

• Developed detailed marketing plans & compelling content for product information pages, utilizing content management systems like WordPress & market research tools such as SEMrush leading to a significant increase in user engagement & 15% rise in conversion rates.

• Created content information objects & collaborated with web designers utilizing Adobe InDesign templates & PowerPoint for mockups, resulting in a 40% improvement in data accuracy & usability.

J.S MEDIA AGENCY Marketing Intern Hoboken, New Jersey Sep 2022 - Dec 2022

• Spearheaded the execution of digital & social advertising campaign for traditional media clients.

• Coordinated marketing campaigns, including email marketing, social media management, & content creation, resulting in a 20% increase in website traffic.

• Utilized Sprout Social analytics tool to track campaign performance & customer behavior, providing data-driven recommendations to optimize marketing strategies.

• Improved open rates by 15% & CTR by 20% through list segmentation, A/B testing & personalized content in email marketing campaigns.

• Worked within budget parameters to develop & implement marketing strategies by analyzing key data & consumer demographics which increased net revenue by 10%. MBAP EDUCARE Mumbai, India

Digital Marketing Associate Sep 2019 - Mar 2021

• Formulated & executed a strategic digital marketing plan tailored for MBA coaching, incorporating on-page & off page SEO techniques to enhance online visibility.

• Conducted SEO audits & optimized on page content for coaching program pages, significantly improving the institute’s domain authority & online presence.

• Drove email marketing improvements through A/B testing using HubSpot, resulting in a substantial 75% rise in the average open rate from 8% to 14%.

• Designed, executed & optimized paid search & media campaigns, contributing to a 35% increase in monthly admissions & successful lead generation.

• Managed end-to-end processes using Salesforce Marketing Cloud & Pardot, analyzing open rates & CTR for targeted admissions campaigns.

• Pioneered KPI measurements, refining parameters for improved lead conversion & outreach based on Google Analytics metrics. PROJECTS

Predictive Analytics Competition (PAC) Sept 2022

• Performed data preprocessing, feature engineering & built predictive model using Linear regression algorithm in R language.

• Incorporated ensemble methods & feature selection technique to improve the model performance.

• Achieved a top 15 ranking in the competition & received recognition for the accurate predictions. Coca-Cola Case study Feb 2022

• Performed in depth analysis of significant mistakes made by coca cola as a brand.

• Thorough examination of the consequences of these mistakes on coca cola’s reputation, market share, consumer trust & financial performance.

• Developed a business plan based on these lessons including strategies to rebuilt trust, enhance brand reputation & alignment with consumer values.

• The plan emphasized market research, transparency, innovation, & adaptability to meet the consumer demands & ensure sustainable growth. EXTRA-CURRICULAR ACTIVITIES

Pace Indian Student Association Marketing Director New York, NY Sep - Dec 2022

• Developed & implemented marketing strategy to attract student interactions, which significantly increased participation in PISA events.

• Created fliers & other communication content to promote events on social media.

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