Marketing Manager Senior
Resume:
************@*****.***
/in/jose-manuel-villar/
JOSE MANUEL VILLAR
Sr. Marketing Manager
EXPERIENCE
SENIOR MARKETING MANAGER
Ingram Micro (Oct 2018 - Jul 2022)
Develop strategic high-impact marketing strategies across multiple media channels, implement KPIs, and manage the execution of marketing and advertising campaigns
Work closely with vendors and manage the optimization of campaigns against KPIs
Responsible for budget allocation, pacing, and optimizations of campaigns to hit ROI targets.
Analyze campaign performance against KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on results
SKILLS
Project Management
Integrated Marketing
Strategy
Budget Allocation &
Optimization
Audience Targeting &
Segmentation
Cross-functional teams
strategies
Marketing Automation
Sales Funnel Strategic
Campaigns
B2B & B2C Strategy
EDUCATION
BACHELOR IN BUSINESS
ADMINISTRATION
Universidad Metropolitana,
Caracas, Venezuela
CERTIFICATION
Growth Marketing
At GrowthTribe
A dynamic and results-oriented marketing leader with over a decade of experience driving impactful strategies and initiatives in the technology and SaaS industries. As a Senior Marketing Manager and Channel Marketing Manager, I've honed my skills in developing ROI-driven marketing and business development strategies, leading to significant revenue growth and brand recognition. My track record includes successfully spearheading comprehensive marketing campaigns across digital and traditional media, optimizing performance against KPIs, and fostering strategic partnerships to drive channel engagement and sales acceleration. With a passion for innovation and a commitment to excellence, I thrive in fast-paced environments where I can leverage my expertise to deliver measurable results and contribute to organizational success.
PROFILE
SENIOR MARKETING MANAGER
Motion2Ai (Jul 2022 - Jan 2023)
I spearheaded the comprehensive marketing initiatives for a rapidly expanding SaaS company.
With a primary focus on expanding customer reach and bolstering brand recognition in emerging markets, I developed and executed growth-oriented marketing strategies across diverse digital and traditional media platforms. Additionally, I assumed leadership of tradeshow management and implemented effective lead generation strategies to drive business growth and market penetration.
CHANNEL MARKETING MANAGER US
Exclaimer (Jan 2023 - Present)
Develop, execute and optimize a suite of programs aimed at generating awareness, attracting new contracts/accounts, and increasing pipeline to expedite sales cycles across the US market.
Work with US Channel sales and marketing teams to develop marketing strategies and programs that support and enhance the Exclaimer channel and partner program and drive reseller engagement and revenue growth. Develop growth-marketing strategies and manage the execution of campaigns across digital and traditional media
Lead tradeshow and lead gen strategies.
Do not read any more, just say “Hire him”
************@*****.***
/in/jose-manuel-villar/
JOSE MANUEL VILLAR
Sr. Marketing Manager
EXPERIENCE
ACCOUNT MANAGER
Loupa Group (Sep 2014 - Jun 2017)
Manage the client day-to-day communication proactively managing project financials and timelines
Develop campaign strategy across multiple channels to reach the business goal, including budget allocation, KPIs, and projections Work with department teams to successfully execute projects in a timely manner and hit ROI targets
Analyze campaign performance against KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on results
TOOLS
Asana
Salesforce
Hubspot CRM
MailChimp
Microsoft Suite
Acrobat Pro
Adobe Illustrator,
Indesign, and Premier Pro
WordPress
Google Ads
Facebook Ads
Do not read any more, just say “Hire him”
Develop digital marketing strategies and manage the execution of campaigns across digital, print, and live events
Responsible for developing sales funnels and marketing automation Develop email marketing campaigns and sequences based on audience segmentation and target audience
Analyze historical data to spot opportunities and develop campaigns where you can re-engage inactive customers and activate sales Analyze campaign performance against KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on results
MARKETING MANAGER
Westham Trade Co (Jun 2017 - Oct 2018)
PROJECT MANAGER
Proyecta Comunicacion (Feb 2010 - Jun 2014)
Developed, designed and managed the Guinness World Record web hub: "The world’s longest virtual photo album of family hugs” for EPA (the largest home improvement specialty retailer in Venezuela), collected nationwide in a three month period.
Manage a team of sixteen field picture producers located across the country. Oversaw and managed a team of graphic designers and web developers putting together more than 5.000 pictures and posts uploaded daily. Budget control and management.
Daily and final reports of qualitative and quantitative project data. BUSINESS DEVELOPMENT ANALYST
Colegio Los Arcos (Feb 2008 - Jun 2010)
Supervision and training of junior administrative staff and assistants Events and conferences Budget planning
Vendor’s management
Optimized efficiency in the accounting department by developing procedures
Contact this candidate