JOEL POLANCO

ENGLISH: Advanced

SPANISH: Advanced-Business Ready

LANGUAGES

National innovative professional with a background in leading sales in the Wine and Spirits industry for both the private and public sectors across the US. A 26 year beverage industry veteran known for his strategies to increase sales at a record level across the US, reduce operating costs and maximize productivity. Also known for his passion for efficiency, driving organizational change, and being at the center of strategically influencing and scaling a growing organization. Thrives on creative problem solving, building respectful relationships, promoting an environment of trust and open communication. Is known for exceling in multicultural environments, in addition to getting things done urgently with a smile. Experienced Sales Manager with a demonstrated history of increasing sales and pushing new products to different markets. Also known for providing leadership, teaching, coaching, guiding, mentoring and developing a high-performance team for optimal execution and results.

PROFILE

EDUCA TION

Bachelor’s Degree in Management and

Marketing

CUNY Lehman

KEY SKILLS

Fords, NJ

551-***-****

ad4eef@r.postjobfree.com

www.linkedin.com/in/joel-

polanco-041b1461

Sales Management

Budget Management

Microsoft Office Suite

Ability to multitask and work in a fast-

paced, constantly changing environment

Project Management

Skillful Communications

Acute Detail Orientation

Organizational Effectiveness

Writing / Editing

Multicultural Awareness

Strong Community Focus

Negotiating

Leadership / Guidance

Customer/Media Relations

Social Networking

PROFESSIONAL EXPERIENCE

NORTHEAST KEY ACCOUNT MANAGER

CLINE FAMILY CELLARS. SONOMA, CA. 2018-09/2023

• Managed distributors in multiple states. Conducted general sales meetings, managed pricing and programming, and executed against the company’s brand standards.

• Developed and sustained relationships with a top 100 list of key on and off premise accounts. Sold a wide range of value and ultra- premium wines from a renowned family-owned Sonoma winery.

• Consistently exceeded sales objectives in both accounts sold and volume execution.

• Maintained a visible and actively working presence in the market both with our key and target accounts

US SALES MANAGER

ND CARIBBEAN SPIRITS SPIRIT IMPORTS IMPORTS BRICKELL, FL 2015-2018

• Was an equity holder in the company. Responsible for the development of brand strategy and execution for the introduction of Punta Cana Rum to the US market.

• Led the commercialization and in market execution of product launches including partnering with field sales to plan and execute retail programs.

• Communicated and collaborated with the marketing, sales, and logistics departments to ensure that key stakeholders’ needs were met.

• Influenced and engaged distributor partners, and broker relationships through the establishment of monthly, quarterly, and annual sales goals and objectives for case volume, distribution, and revenues that will achieve the annual plan. JOEL POLANCO

PROFESSIONAL EXPERIENCE (continued)

REGIONAL SALES MANGER

• Delevoped and increased distribution of wine and spirits brands

(Barceló Rum, Diplomatico Rum, Dry Creek Wines, Marimar Torres Wines and Pisco Bauza) in NJ, NY, CT, RI & MASS.

• Exceeded company’s goals on a monthly basis by double digits on all brands and took Barceló Rum from 2500 cases to 22000 cases within 4 years.

• Established strong working relationships with key off and on- premise accounts throughout the 5 states.

• Promoted sales through personalized market visits with brand owners and wine makers to obtain company’s objectives.

• Monitored and evaluated on and off premise programs execution while controlling effective use of merchandising material.

• Conducted brand sampling, tasting, staff training, sales force seminars and large scales events to promote the brand and create awareness in the marketplace.

• Monitored and analyzed accounts sold data for the portfolio, developed and sold against distribution goals to maximize points of distribution.

•

ADITIONAL EXPERIENCE

• Rheingold Brewing Company

Sales Manager

On-Premise Supervisor

• Manhattan Beer Distributors

Account Manager

NATIONAL SALES MANAGER

• Managed Barceló Rum for the USA market. Helped grow depletions from 35,000 cases to 60,000 cases annually within the first year.

• Worked with the distributors and the importer to reach our shared sales goals.

• Worked with distributor sales teams at the account level to reach company goals.

• Exceeded company goals specifically pertaining to volume in both the on and off premise channels.

BARCELÓ RUM EXPORT IMPORT S.R.L NEW YORK, NY 2013-2015 BLEND WINE AND SPIRITS PEMBROKE PINES, NJ 2007-2013

Contact this candidate