Kousaku (Ko) Otsuka

Los Angeles, CA 562-***-**** ad4edy@r.postjobfree.com linkedin.com/in/kousakuotsuka

PROFESSIONAL EXPERIENCE

Korean Ginseng Corporation, Cerritos CA

Ecommerce Specialist June 2022 - Current

Oversaw Shopify Store operations, leading a significant increase in online sales from $5 million to over $10 million annually

Increased online sales revenue by 138% revenue year over year and new customer growth 140% year over year

Executed promotional marketing strategies and ran campaigns through Google & Facebook to increase Sales and conversions

Identified opportunities in keyword research that resulted in a 30% increase in organic searches, and 5 times increase in Google first page rankings

Coordinated with product development and marketing teams to create engaging and informative product pages, resulting in over 20% increase in sales conversion

Utilized advanced Google analytics metrics to analyze customer behaviors and cohorts to optimize website user experience

Y & K Products, Whittier, CA June 2021- January 2022 Account Executive

Increased average order value by 128% by curating packages and negotiating contracts based on client’s needs and goals

Conducted assessments with prospective clients, identified core business issues, and presented custom demo for solutions

Leveraged existing accounts and built relationships with over 50 key customer accounts for B2B sales

Prospected target accounts through multiple sales channels through both inbound and outbound leads

Electronic Deals INC, Fullerton, CA

Ecommerce Manager February 2018 – March 2020

Led a cross-functional team of 4 ecommerce coordinators to manage multiple ecommerce platforms with eBay Anchor and Premium Store categories with over 10,000 different skus

Executed a comprehensive digital marketing strategy, including targeted email campaigns, resulting in a 28% increase in customer engagement and a 25%increase increase in repeat purchases

Implemented dynamic retargeting campaigns on Facebook, resulting in a 20% click through rates and 15% increase in conversions

Created Business plan with Key KPI and how to execute allocated budget for marketing spend and sales for the year

Electronic Deals INC, Fullerton, CA

Ecommerce Coordinator February 2015- January 2018

Increased repurchase rate by 26% by offering rewards tier program and exclusive promotions for rewards members

Executed marketing strategies and promotions for 3rd party eCommerce platforms: eBay, Amazon, Shopify

Maintained eBay Power Seller and Top-Rated Seller Title with a 99% positive rating with over 50,000 combined feedbacks

LEADERSHIP & VOLUNTEER EXPERIENCE

Ocean Challenge Los Angeles, Marina Del Rey, CA

Director March 2022 – Current Coordinator May 2015- August 2018

Organized monthly events to take over 20 youth, young Adults, and Adults out on the ocean

Coordinated with 2 local middle and high schools for afterschool programs to educate importance of the ocean

Junction, Monterey Park, CA June 2015- June 2018

Monthly Co-Directed a two-day character education program for over 50 College, High school and Junior High students

Successfully budgeted meals and activities for over 50 people using on average $500 a month

EDUCATION

Fullerton College, Fullerton, CA

Associates of Art Degree in Economics

Certifications

Google Analytics Certification March 2023

Google Analytics and Individual Qualification March 2023

SKILLS

Technical: Google Ads, SEO, SEMrush, Microsoft Office (Excel, PowerPoint, Outlook, Teams), eBay, Amazon Seller Central, Shopify, Adobe Lightroom, Photoshop, Bilingual in Japanese

Interests: Baseball, Hiking, Technology, Basketball, fishing, nature, ocean

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