Senior Executive and Strategic Growth Partner with 30 years’ expertise in key roles driving the competitive advantage and market positioning of organizations through business development, public relations, marketing, advertising, and sales. Leadership distinction includes roles as CEO and President; leading international growth of a Fortune 50 company; developing businesses into sustainable brands; and serving as National Communications Manager for a Top 50 nonprofit organization. Deep expertise in brand management, emerging market strategy, financial positioning, and marketing programs to realize results for stakeholders and clients. Influential leader with 360 global business perspective, skilled in leading inclusive and diverse teams to achieve brand vision. Advocate for building trusted partnerships across businesses and communities, with appointments and service on 35+ Executive, Philanthropic, and Civic Boards. International Leadership - Strategic Growth Partner - Business Development - Financial Health EXECUTIVE LEADERSHIP SKILLS:

Long-term Strategic Planning

Business Development

Strategic Market Penetration

Community Partnerships

Chief Relationship Manager

Revenue and Profitability Goals

Board Leadership / Senior Advisor

Marketing, Advertising, and Sales

Business Growth and Scalability

$50M+ Contract Negotiations

Organizational Leadership

High-Profile / VIP Collaboration

Masters of Business Administration (MBA) Degree, Arizona State University Bachelors of Business Administration (BBA) Degree, Management/Marketing, University of Wisconsin Scottsdale Leadership Program, Class 31, Selected Participant and Graduate Valley Leadership Class XVI, Selected Participant and Graduate Executive Portfolio: Board Appointments, Executive Committees, and Affiliations EXECUTIVE LEADERSHIP DISTINCTION

Drove global business development, brand visibility, sales operations, and market growth across national and international regions, with P&L ownership and 500+ employees.

Recognized leader in creating positive cultures, both internally and community-wide; earning the first ASU W.P. Carey Spirit of Enterprise Award for impacting the local economy through values of ethics, energy, and excellence.

Business scalability and strategic growth partner; developed Phoenix-based advertising agency, driving sales from $4M to $40M, capitalized billings, and reversed a $250K loss to an operating profit of $1M.

Fortune 50 domestic and international leadership; managed on-premise sales, service, and delivery for the largest company-owned PepsiCo bottling organization in the US; established the largest ($50M+ investment) Full Service Vending program for PepsiCo Los Angeles; and led the Asia Pacific Division, accountable for 13 countries.

Senior trusted advisor and community advocate, serving on over 35 Executive, Philanthropic, and Civic Boards.

Financial acuity in short and long-term objectives; developed and launched 5-year strategic plan (Vision 2020) for the Scottsdale Area Chamber of Commerce; and served as Treasurer of Phoenix Sister Cities Executive Committee.

Owned prominent Scottsdale-based advertising and public relations agency, acquiring 50% equity after 1 year as General Manager to become CEO/Partner.

Achieved client goals through brand awareness and collaboration; secured, managed, and maintained multiple advertising clients ($10M+); and supported the Government and Public Affairs (GPA) department.

Led communication strategy and execution for public relations, media, and national press events; served as National Communications Manager for Make-A-Wish America, provided support to 63 Chapters, and collaborated directly with high-profile celebrities, entertainers, sports teams, and prominent organizations.

Financial leadership includes oversight of operating budget as CEO of Scottsdale Area Chamber of Commerce, and as Area Vice President, Pepsi Cola; and current financial knowledge, with 150+ completed financial courses to date. MARK J. HIEGEL

Scottsdale, Arizona

LinkedIn: linkedin.com/in/mark-j-hiegel

Cell: 602-***-**** E-mail: ad4ds2@r.postjobfree.com PROFESSIONAL CAREER HISTORY MARK J. HIEGEL

HEART & SOUL MARKETING (1/2021 - PRESENT)

VICE PRESIDENT, NEW BUSINESS PARTNERSHIPS

Recruited to join the Executive Leadership team of this high-profile, rapidly growing marketing agency. Provide and execute the roadmap to fuel sales and revenue growth in an extremely competitive market space. Convey mission, uncover purpose- driven solutions, and create value for prospects - engaging them to become lifelong market partners. WELLS FARGO (6/2018 - 1/2021)

VICE PRESIDENT, COMMERCIAL BUSINESS DEVELOPMENT OFFICER Expanded Wells Fargo Commercial Client Banking portfolio, serving as Commercial Business Development Officer for the Western Region, prospecting and developing relationships with local businesses. Developed marketing strategies and led market penetration and expansion through in-depth banking knowledge of products and services offered, understanding of clients’ needs, and financial acuity. Created proposals, managed new customer acquisitions, and the onboarding process.

Established executive-level relationships and leveraged external centers of influence to secure and grow key accounts in the Southwest Division, representing $5M+ to $50M+ each in annual sales revenue.

Fulfilled compliance and due diligence obligations across all major accounts secured, including proactive monitoring of applicable risk programs (Credit, Market, Financial Regulations, Operations, and Risk Management).

Influenced Relationship Managers to achieve goals through prospect prioritization and sales execution.

Collaborated with Executive Leaders on competitive sales strategy to secure select middle market accounts, and continually drove the brand mission of Wells Fargo through consistent top-tier sales leadership and marketing plans. SCOTTSDALE AREA CHAMBER OF COMMERCE (9/2015 - 2/2018) PRESIDENT AND CHIEF EXECUTIVE OFFICER

Led the strategic direction, financial performance, and market growth as CEO, with an operating budget of $1.3M and 10 employees. Drove the brand mission of business and community engagement through advocacy, leadership engagement, economic development, connectivity, and business education. Held accountability for all aspects of the Chamber’s business charter, market strategy, profit and loss, personnel, client/membership, programming, advocacy, and government relations

(state/city). Executed high-value initiatives from a foundation built on transparency, accountability, and inclusion.

Overturned stagnate business operations and restored financial health to the Chamber and its reserves.

Developed and launched 5-year strategic business plan (Vision 2020), setting the foundation for unprecedented growth, new market attainment, and prosperous business relationships.

Increased profitability and maximized Operational Reserve Fund significantly through membership dues, program fees, and renewed/new partnerships at the state and city level.

Achieved sustainable business growth by significantly expanding the reach and influence of the Chamber through formation of additional committees, increased number of events/sponsorships, and improved volunteer participation. GREENBERG TRAURIG, LLP (11/2012 - 7/2015)

DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT

Executive leader and key stakeholder, driving business development, advertising, marketing, and PR for international law firm, with presence of 37 offices and 1800 lawyers. Provided comprehensive strategy to elevate firm’s profile in targeted markets across multiple practices.

Partnered directly with multiple Practice Groups in the development and execution of marketing strategies, advertising, branding, public relations, media, event planning, and collateral development.

Gained market exposure, promoted brand differentiation, and cultivated growth opportunities through engagement and partnerships with numerous, high-profile nonprofit organizations.

Developed outreach programs; conducted market research; and facilitated internal/external communications. MAKE-A-WISH AMERICA (10/2011 - 9/2012)

NATIONAL COMMUNICATIONS MANAGER

Held responsibility for external communications, public relations, crisis management, and media strategy throughout the US of a $340M+ nonprofit organization. Provided advisory support, collaboration, media training, and program coordination to 63 Chapters. Ambassador for the Make-A-Wish mission, securing media coverage and collaborating with sponsors, corporations, and celebrities to facilitate the dreams of a Wish Kid. Developed sustainable partnerships to further drive donor engagement; and fostered relationships with corporate sponsors, such as Macy’s, Airlines, Disney, and Subaru.

Led public relations strategy, messaging, and execution across media channels to support 63 Chapters.

Secured media coverage and story placement in prominent outlets; represented Make-A-Wish in on-air national media interviews, and onsite during filming of national television segments, such as the ESPN My Wish Series.

Represented Wish Kids during media events and national interviews, and coordinated entire Wish Kid event.

Collaborated with high-profile celebrities, entertainers, influencers, and sports organizations, such as Lebron James, Mark Sanchez, and Justin Bieber, to generate awareness, publicity, and create a memorable experience. MJH CONSULTING (10/2009 - PRESENT)

OWNER/PRINCIPAL

Established consulting firm specializing in the evaluation and renegotiation of advertising agency contracts. Served as trusted advisor to companies, reviewing full-service advertising partner agreements and providing strategy to maximize contract potential. Consulted in areas of marketing, advertising, public relations, operations, and sales.

Retained by A. T. Still University School of Osteopathic Medicine for a major Brand Audit Consulting Project (2019).

Successfully renegotiated contracts, leading to more equitable terms and savings ($1M+ to $10M+) for clients. R&R PARTNERS (4/2000 - 10/2009)

MANAGING PARTNER - ARIZONA

Business Development Partner for one of the largest independently owned marketing, advertising, and public relations firm in the West, representing an elite roster of clients, such as the Las Vegas Convention and Visitors Authority “What Happens in Vegas Stays in Vegas”. Led business strategy and operations, staff management, consumer marketing, and client management with full P&L responsibility. Served as Chief Relationship Manager, developing sustainable accounts and equitable partnerships lasting well-beyond industry average. Expanded elite list of clients to include accounts, such as COX, Blue Cross Blue Shield of Arizona, National Bank of Arizona, Valley Metro, and Cigna Medical Group. ROLE SUCCESSION:

MANAGING PARTNER/ARIZONA

Led market growth, brand visibility and profitability, driving revenue from $4M to $40M, exceeding profit goals 8 years consecutively, with YOY increase at 2x the industry average; and grew talent team from 5 to 40 employees. SENIOR VICE PRESIDENT

Responsible for the development of Arizona operations. Served as executive counterpart to develop new business, identify market opportunities, revitalize existing client relationships, and generate brand awareness. VICE PRESIDENT

Member of Corporate Executive and Senior Management teams. LAVIDGE HIEGEL BAUMAYER (3/1992 - 7/1999)

CEO/PARTNER

CEO and Partner of Scottsdale advertising and PR agency; acquiring 50% ownership after one year as General Manager, and leading daily operations. Led market growth, business development, and key accounts planning, strategy and execution.

Expanded market presence, leveraging industry relationships with brand reputation to identify and close new business opportunities.

PEPSICO (2/1982 - 2/1992)

EXECUTIVE LEADERSHIP POSITIONS

MANAGING DIRECTOR ON-PREMISE, PEPSICO INTERNATIONAL (SINGAPORE) MANAGING DIRECTOR, PEPSICO INTERNATIONAL (SOMERS, NEW YORK) VICE PRESIDENT, THE PEPSI BOTTLING GROUP, INC. (LOS ANGELES, CALIFORNIA) 10-year partnership with PepsiCo, driving business development, sales operations, and market growth across national and international business regions.

As Executive Leader for the Asia Pacific Division, held oversight of 13 countries while domiciled in Singapore; as Managing Director for PepsiCo International, held accountability for all international markets for the On-Premise Division; and as Vice President of the Los Angeles Market, led 500+ employees across operations, sales, service, and delivery performance. Provided executive advisory support and drove international growth through acumen in global business development, sales channel strategy, business planning, supply chain logistics, and market partner relationships. Key business partner in Corporate, Field, Franchise, and International business operations. Early PepsiCo roles: Area Food Service Manager, Market Planning Manager, and Sales Management.

EXECUTIVE PORTFOLIO MARK J. HIEGEL

BOARD APPOINTMENTS, EXECUTIVE COMMITTEES, AND AFFILIATIONS

− Member, Scottsdale Charros Community Outreach Committee, 2019-present

− Member, Catholic Charities Executive Committee, 2019-present

− Board of Directors and Board Recruiting Director, Catholic Charities, 2018-present

− Member, Chiefs Community Engagement Committee, 2017-present

− Member, Mayor’s Scottsdale Business Development Forum (SBDF), 2016-present

− President’s Advisory Board (PAB), Scottsdale Community College, 2016-present

− Life Member, Scottsdale Charros, 1995-present

− Board of Governors, Boys & Girls Club of Greater Scottsdale, 2017-2020

− Board Member, Community Celebrating Diversity (MLK), 2016-2019

− Board of Directors, Scottsdale Area Chamber of Commerce, 2015-2018

− Board of Trustees, Scottsdale Cultural Council, 2011-2015

− Board Member, American Heart Association, 2012-2014

− Marketing Committee, United Way, 2007-2011

− Board Member, Cox Communications Charities, 1996-2006

− President, Board of Directors, Phoenix Theatre, 2004-2006

− Board Member, Phoenix Sister Cities, 2004-2006

− Treasurer, Phoenix Sister Cities Executive Committee, 2004-2006

− Board Member, Junior Achievement, 2003-2005

− Member, Junior Achievement Executive Committee, 2003-2005

− Board Member, American Heart Association, 2002-2005

− Board Member, Institute for Mental Health Research, 2004

− Board Member, Homeward Bound, 2000-2003

− Board Member, Phoenix Film Foundation, 1998-2001

− President, Board of Directors, Phoenix Theatre, 1999

− Member, Scottsdale Charros Foundation, 1999

− Board Member, Greater Phoenix Convention & Visitors Bureau, 1998

− Chairman, American Association of Advertising Agencies (AAAA), Sun Country, 1998

− Member, President’s Club of Arizona State University, 1997

− President, ASU Economic Club of Phoenix, 1997

− Dean’s Council of 100, Arizona State University, 1996

− President, Board of Directors, Phoenix Advertising Club, 1995

− President, Board of Directors, Herberger Theater, 1994-1995

− President, ASU MBA Council, 1994

− Board Member, Better Business Bureau, 1993-1994

− Grammy Awards Host Committee, 30th Annual Los Angeles Grammy Awards,1988 COMMUNITY LEADERSHIP AND TRAINING PROGRAMS

− Scottsdale Citizens Police Academy, Completed, 2017

− Scottsdale Citizens Fire Academy, Completed, 2016

− Scottsdale Leadership Program, Class 31, Selected Participant and Graduate

− Valley Leadership Class XVI, Selected Participant and Graduate

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