Aaron Amerling

Marketing, Product, & Innovation Strategy Executive

San Diego, Ca - 310-***-**** -

ad4dn8@r.postjobfree.com - https://www.linkedin.com/in/aaronamerling/ - https://www.aaronamerling.com EXECUTIVE SUMMARY

Seasoned marketing executive and product innovator offering 15+ years of strategic leadership experience driving transformative growth for top brands. Exceptional record of increasing conversion rates, boosting revenue, and launching disruptive products that redefine markets. Talented at building and mentoring high-performing agile teams of up to 50 matrixed reports and managing marketing budgets in the 8 figures. Strong analytical skills leveraging data insights to inform strategic planning. Innately collaborative leadership style that fosters innovation. Secured 5 patents and pioneered the development of flagship products. Recognized thought leader and award winner passionate about leveraging creative storytelling and emerging technologies to engage audiences and achieve measurable business impact.

PROFESSIONAL EXPERIENCE

3/22 - Current - Vice President of Strategy - The Lemonade Agency - San Francisco/Remote

● Oversaw marketing strategy for multiple clients specializing in the gaming, technology, entertainment, Web3, AI, and Metaverse space.

● Clients included: Disney, Meta, Square Enix, Ubisoft, San Fransico Marathon, Manta, DirecTV, and others.

● Developed and mentored a team of social media, paid media, data analytics, and influencer managers as well as blockchain and gaming SMEs

● Reversed SF Marathon's years of decline with new branding and customer focus, driving record turnout

● Launched independent video game with 1500% social growth and 6x download conversion, earning Apple-featured app honor

● Generated 3M+ views and 100k+ clicks for the Nintendo Switch game Fae Farm via nonendemic influencer strategy 10/20 - 3/22 - Contracted Marketing Executive - Various - Remote

● Served as Managing Director of Digital Marketing for Team Lewis overseeing client groups for VMWare and Ripple

● Served as VP of Strategy for Amasa Performance Marketing building out Account Management and Creative teams, created the agency’s AGILE production process and streamlined data reporting and tracking

● Served as fractional CMO for Trendsource Inc. building out their new branding, product, and marketing strategy 2/2017 -7/2020 - Director of Marketing and Product Innovation - Telcentris/Voxox, San Diego, California

● Led the marketing for a full suite of B2B and B2C Telecom and SaaS Cloud services, driving a 50% increase in conversion and an 80% increase in ARPU.

● Led the ideation, research, and product marketing for new products and services looking at future trends in the industry and changes in consumer behavior, creating a new product that garnered attention from global carriers.

● Led a new BlockChain division focusing on creating Daps and distributed solutions within the telecommunications sector and invented a novel utility token-based telecom platform.

● Lead go-to-market strategy and launch of new products to market. 1/2016-2/2017 - Senior Manager of Digital Product & Marketing - GAIN Credit, San Diego, London, Chennai

● Top-level management of a $40M+ digital marketing budget across multiple channels including PPC, display, and affiliates - leading to the company's all-time highest-paid search revenues for Lending Stream and Drafty brands.

● The senior marketing manager ran a team of in-house and agency employees across three continents - turning the team into the top-performing sales channel within 6 months.

● Development of product marketing strategy for a new lending product/brand that went on to win the New Fintech Product of The Year at the Fintech Awards.

1/2012-1/2016 - Senior Manager of Digital & Mobile Product and Marketing - BestBuy Health, San Diego, California

● Established and drove multi-million dollar paid, owned, and earned digital channels increasing sales by 400% while reducing CPA by 2/3rds within one year.

● Created and ran the first agile mobile apps product team within the company launching two apps that ranked #1 in the Medical Category on both iTunes and Google Play, growing the mobile app user base from 25k to over 1.5 Million users.

● Successfully managed a mix of direct reports and 14 agencies, vendors, and contractors, including implementing the company's first SEO and affiliate strategy - doubling organic search traffic and creating a 500% lift in affiliate sales.

● Created “Labs” innovation team that was awarded several patents and developed new product lines that became company flagship products.

Previous positions and Consulting clients include:

● Primary marketing consultant for GoFundMe

● Tony Robbins’s copywriter and marcom lead

● Primary social media marketing consultant for American Medical Response (AMR)

● Copywriter for Disney games, MTV, SpikeTV, Current Network and others

● Sr. Copywriter at Ziff-Davis

● Writer “Avatar: The Last Airbender”, Nickelodeon Studios

● Script Consultant “All Quiet on the Western Front”, Netflix

● Associate Producer “Child Star Confidential!”, E! Network AWARDS

● Runner-up CONNECT Most Innovative Product of the Year (Mobile Apps)

● Five US Patents in mHealth & wireless/mobile technology

● Speaker at multiple conferences and events

● International Communicator Award

● Three International Telly Awards

● Six major entertainment awards for screenwriting

● Student Emmy Award

● Independent TVFest Award

SKILLS

● Full Stack Paid, Earned and Owned Marketing

Channels

● Marketing Automation Tools (HubSpot

Certified)

● Experience in regulated industries

● B2B, B2C, Direct and Social Selling

● Creative development

● Mentorship and team development

● AI tool integration and prompt engineering

● Copywriting and Content Creation

● Agile/SCRUM methodology and management

● Design, video, and creative tools

● Analytics, research, and Testing Tools

● Web/software development management

● Market & customer research

● Social Media and Influencer Strategy

● Startup and Incubator consulting

● SEO and content marketing

● Corporate strategy development and

leadership

EDUCATION

● University of California – Santa Cruz, Santa Cruz, California - Bachelor's Degree in History

● San Diego State University, San Diego, California - Masters Degree in Digital Media

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