Toronto, ON Canada

Email: ad4d3f@r.postjobfree.com Website: https://noorani.work

Phone number: 437-***-**** LinkedIn: linkedin.com/in/alinoorani1 Open Work Permit holder available immediately for positions in Toronto area ALI NOORANI

Product Designer

Versatile product designer with over five years of experience in fintech, cashless payment, personal banking, education, and e-commerce industries. Team-oriented individual with experience in high-traffic mobile and web applications with hands-on experience in B2B and B2C settings. A decade of experience in journalism has provided me with valuable soft skills in research and storytelling that directly enhance user experience design capabilities. WORK EXPERIENCE

Product Designer (Contract) Studyizy (Education), Toronto, Canada 05/2023 – 02/2024 Studyizy serves international students in their journeys from admission to visa. Achievements

● Increased user success through identifying and resolving 20+ critical and non-critical issues across program search, registration, booking and student dashboards. Tasks

● Revamped user journey across various flows via consolidation, simplification, and usability improvements.

● Collaborated with developers and stakeholders to translate business requirements into user-centric design solutions and developed a design system.

● Catered to a diverse user base, including students, educational institutions, and agents using lean UX via stakeholders’ interviews and regular briefings. UI/UX Designer Rakuten Payment Inc. (Fintech), Tokyo, Japan 08/2022 – 08/2023 Rakuten Pay is Japan’s No.2 cashless payment app, part of Rakuten Group. Achievements

● Improved Information Architecture on product’s notification feature (via card-sorting and user interviews) leading to 210% increase in user engagement and increased ROI. Tasks

● Designed Rakuten Pay’s B2B notification dashboard system website.

● Developed UX design for SDK HTML for R-Pay mobile app.

● Proposed a wallet product for Rakuten’s Viber Pay, contributing to the expansion of cashless payment solutions.

● Partnered with product managers, tech lead, engineers, sales, marketing, QA, data team to define & refine target user requirements, deliver best UX in an agile environment.

UX Designer Andook (Finance), remote - US 11/2021 – 08/2022

● Designed Andook personal finance self-management portal for an American startup company, focusing on intuitive user interfaces and seamless user interactions. Email: ad4d3f@r.postjobfree.com Website: https://noorani.work Cell phone: 437-***-**** LinkedIn: linkedin.com/in/alinoorani1 ALI NOORANI Product Designer

2

UI Graphic Designer Amnpardaz Soft., Tehran, Iran 08/2004 – 09/2007

● Ideated and conceptualized UI solutions to solve complex end-user challenges. Specialist NHK World-Japan (Media), Tokyo, Japan 02/2018 – 07/2022

● Led a team of over 10 writers, co-producing a weekly program on Radio Japan. Journalist Agence France-Presse (AFP)(Media), Tehran, Iran 01/2015 – 01/2018

● Built strong empathy through reporting on the pains and joys of people.

● Mastered storytelling, fact-checking and interviewing skills valuable in UX design. EDUCATION

Master of Digital Media Candidate 09/2023- 09/2024 Toronto Metropolitan University

● Major Research Paper: Leading UX Design team to develop Canadian English Dictionary.

● Interaction Design: Led Zara e-commerce website’s navigation and UX improvement. UX & UI Design Project-based Training Program

UX Land Online School

SKILLS

5+ years’ experience in mobile

application design, web application

design, and copywriting

4 years’ experience in user experience

design, developing design patterns,

information architecture, non-linear

customer journey maps, user flows,

wireframes, interactive prototypes, user

research, quantitative Surveys, usability

testing, developing interaction

specifications, UX research, working in

Agile environments.

4 years’ experience in Fintech,

personal finance apps, cross-platform

accessibility standards (WCAG/AODA),

digital marketing

Excellent critical thinking skills,

attention to detail, analytical skills,

interpersonal, communication skills,

logical thinking, systematic approach,

Strong organization and time

management skills

Strong ability to demonstrate design

thinking, process, and solutions.

TOOLBOX

Figma, Sketch, Adobe XD, Miro, Slack, Maze, Confluence, JIRA, HTML, CSS, JavaScript, and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, Audition, Lightroom)

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