Mark Fahey

Scandia, MN ***** • 651-***-**** • ad4cyn@r.postjobfree.com

Vice President of Marketing and Sales

Accomplished marketing leader with entrepreneurial spirit and a solid background of working in remote positions. Proven track record of developing marketing and communications strategies for multi-faceted industries. Successful in planning and producing an organization’s overall sales and marketing tactics and analyzing and approving profitable traditional, digital, and social media campaigns. Expert in coordinating marketing efforts to align with an organization’s goals. Maintain in-depth knowledge of current market trends and consumer preferences. Ability to prioritize multiple projects and product launches simultaneously and manage teams efficiently in fast-paced and remote environments.

Areas of Emphasis

Developing Marketing Strategy Setting Sales Goals Budget Management Strategic Planning

Leadership Relationship Building Market & Competitor Analysis Data Analytics Customer Service

Consumer Insights Cross-Functional Collaboration Lean Six Sigma Marketing Communications Digital Marketing

Technology Skills

Microsoft Office Suite SQL Enterprise Resource Planning (ERP) Systems Salesforce.com

Customer Relationship Management (CRM) Systems

Professional Experience

ROSENBAUER AMERICA 10/2021 – 10/2023

Global Aftermarkets Manager

Built and managed 3 divisions from scratch, including aftermarket sales, aftermarket warehouse, and aftermarket purchasing divisions. Directly supervised 21 team members and effectively designed go-to-market (GTM) strategies, marketing campaigns, and pricing structures. Planned, developed, and managed budgeting, key performance indicators (KPIs), and financial reviews. Efficiently directed all data analytic activities.

Interviewed, hired, and developed a sales force comprised of 13 people.

Created the warehouse logistics group of 4 and acquired and established all items and inventory in the warehouse.

Acquired a purchasing and data analytics team to analyze market needs and oversee inventory management of required products to meet customer demand.

Created purchasing department, reducing acquisition of materials costs by more than 50%.

Reduced process leads and response time for responding to customers by 90% and reduced order fulfillment time from 3 weeks to 4 days.

Contributed to the development of an online sales portal to expand customer reach.

Developed and executed strategies to increase global sales by 350% in 1 year.

Designed CRM system and training processes. Trained 16 employees on the system.

MILLE LACS CORPORATE VENTURES 02/2019 – 02/2021

Direct Marketing Director

Collaborated with cross-functional departments to design and implement unified marketing strategies. Supervised a marketing team of 5 and launched more than 200 digital, print, direct, indirect, and brand marketing campaigns year-over-year (YOY). Conducted competitor and market analysis to identify trends and develop solutions to steadily drive business growth. Created compelling content for the company website to maximize search engine optimization (SEO).

Directed profit & loss (P&L) of $220M.

Developed, managed, and allocated a $40M annual budget.

Created and executed a successful marketing strategy, increasing guest base by 40% and revenue by 90% in 1 year.

Designed social media, digital marketing, and direct mail campaigns, sending out 500K mailers per month.

Successfully increased headcount and revenue by 35% in 2020, despite the global pandemic.

FAHEY FINE FURNITURE AND RESTORATIONS 08/2017 – 02/2019

Director of Marketing

Oversaw the company’s marketing strategies, campaigns, and plans. Managed the marketing budget, conducted market research, and analyzed competitor activities, product introductions, and services. Developed actionable plans to drive business growth. Designed SEO procedures and metrics. Measured and evaluated effectiveness of marketing campaigns and ensured alignment with the brand’s vision and goals.

Transformed performance by cultivating key account relationships and developing a focused marketing strategy, resulting in a remarkable increase in revenue of 800%.

Facilitated and led training programs for the sales team on how to better connect with customers, resulting in an increase in customer base.

Developed the framework, website, SEO strategies, and market structures for the company, resulting in the company becoming the highest rated restoration organization in the Twin Cities metropolitan area.

Executed marketing strategies to successfully double business growth YOY for 6 consecutive years.

3M COMPANY 07/2002 – 08/2017

Senior Account and Marketing Manager

Served as global product brand development manager for a $400M per year product. Played a pivotal role on a team of business managers to support new and existing locations with marketing strategies and campaigns. Monitored vendor performance and led quarterly business reviews to develop solutions to drive key product growth. Tracked and reported B2B marketing initiatives and executed targeted B2B campaigns across an assigned region.

Designed and executed a well-defined consumer acquisition strategy to drive awareness and revenue growth.

Partnered with marketing operations leadership team to develop special projects and planning activities to enhance marketing efforts.

Education and Certifications

UNIVERSITY OF PHOENIX, Phoenix, AZ – Master of Business Administration, Marketing

UNIVERSITY OF MINNESOTA, Twin Cities, MN – Bachelor of Science in Marketing Management

Lean Six Sigma Black Belt Certification

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