PROFESSIONAL EXPERIENCE

SENIOR MARKETING & BRAND MANAGER • J ANUARY 2020 – CURRENT

TEKsystems, Hanover, MD: $7B IT Managed Services & Talent Delivery provider

• G uide a team of 14+ global creative, digital, and web professionals to develop on- line and off-line strategies that support the business, drive awareness, and increase buyer engagement.

• R esponsible for managing 80% of the marketing budget which includes but is not limited to reconciliation and partnering with Procurement to properly vet and on- board vendors/agency partners.

• D evelop and manage an omni-channel B2B marketing campaign strategy that supports the company’s goal of evolving our lead gen capabilities and sales operations.

• E mpower team to deliver large-scale, global integrated creative solutions that have improved brand awareness and increased search volume, website visits, and social followers by 50%+ year over year.

• I ncrease consistency across internal teams with the promotion of brand advocacy through communication. training,

and education. This includes establishing a clear standing as a key organizational marketing, creative, and technology thought leader by championing innovative ideas and developing new strategies to improve brand recognition and reputation.

• O ptimize revenue generation from the existing customer database and expand new prospect leads by partnering with business leaders to develop ABM campaign approach.

• I mprove marketing performance and report on ROI by collecting and analyzing key metrics across brand and digital channels.

• S upport departmental operations and reduce turnaround time for marketing deliverables by identifying opportunities for workflow and collaboration improvements that enhance efficiency and productivity across multiple teams. This includes but not limited to stakeholder management, MarTech integration/ operations, brand resources/guideline creation/management, and project scheduling.

Michelle Fazenbaker

ad4cw4@r.postjobfree.com • michellefazenbaker.com • 410-***-**** • linkedin.com/in/michelle-fazenbaker-pmp/ OVERVIEW

• Innovative creative and marketing leader with an extensive 20+ year history driving the successful delivery of big ideas that align with business objectives by leading and motivating creative, digital, and account teams in agency, corporate, and brand settings.

• Critical Subject Matter Expert (Branding, Operations, Creative, and Campaign Strategy) gifted at supporting growth by presenting recommendations to C-suite Executives to drive data-driven decision-making and capitalize on opportunities.

• Proactive, Creative Brand Professional who excels at expanding and enhancing brand visibility and engagement by leading the development and implementation of integrated content across diverse marketing channels, including digital, social media, paid media, mobile, and print.

CORE COMPETENCIES

Effective Leader and Coach SEM and SEO Strategy Creative Marketing Consultative Sales Budget Management Project Management Website Development Brand Strategy Art Direction UX/UI Design Process Improvement Social Media Reporting and Data Analysis Content Creation Campaign Strategy Email Marketing TECHNICAL SKILLSET

PMP Certification

Adobe Creative Suite

Marketing Cloud/Salesforce

Microsoft 365

Basic HTML

Video

Unbounce

Workfront

Mailchimp

Sprout

WordPress

Monday.com

Kapost

Linkedin

Meta

EDUCATION

University of Baltimore

Masters in Publications Design

Towson University

Bachelor of Science in Mass

Communications

Community College of

Baltimore County

Web Design, Interactive Media

Classes, and Programming, PMP

Certification Coursework

ASSISTANT DIRECTOR OF CREATIVE OPERATIONS, MARKETING • 2018 TO 2020 University of Maryland Global Campus, College Park, MD: Among the largest state on-line universities

• Oversaw marketing operations with a focus on identifying ways of boosting student registrations. This included leading the marketing and cross-functional teams through a multi-million-dollar, global name change in an escalated timeline of less than nine months.

• M anaged workflow using Adobe Workfront and partnered with internal clients to define the project scope and strategically plan, schedule, and execute marketing deliverables.

• R educed turnaround time and inefficiencies by optimizing policies, processes, tools, and technology to manage governance and identify solutions for bottlenecks.

• G enerated strategic and creative opportunities that supported the University’s mission and expanded brand awareness by collaborating with designers, writers, photographers, videographers, media buyers, and digital marketing professionals.

• C ollected data for project updates and budget projections.

• I mproved overall relationship and collaboration across teams that included breaking down silos between the marketing and digital team. I used data and identified a common ground that we could build on to increase results, remove tension, and build stronger working relationships.

• M aximized goal attainment and stakeholder satisfaction by partnering with the Vice President of Marketing and department leads to establish measurable goals for individual projects and overall department performance.

DIRECTOR OF CREATIVE SERVICES AND MARKETING • 2008 TO 2018 Millennium Marketing Solutions (Ironmark) • Annapolis Junction, MD: Integrated Marketing Agency

• M anaged 20+ employees in the areas of creative, content, social, digital advertising, website development, on-line company stores, production, strategic marketing, client engagement, IT, technology, and events.

• B oosted client satisfaction and retention rates by delivering high-quality, on-time, and on- budget creative projects, while effectively managing resources and competing priorities.

• D eveloped and executed company marketing strategy through omni-channel campaigns, industry trade shows, open houses, and paid advertising.

• E nhanced staff and client knowledge of products by facilitating education and training.

• C ollaborated closely with Sales to develop/present innovative creative strategies that supported the client’s business goals.

• M anaged and directed photo shoots and video production.

• S treamlined project workflows and team efficiency by creating comprehensive SOPs and internal best practices.

• D eveloped new and re-branding strategies for clients from initial planning through design, execution, and delivery.

• U tilized creative storytelling to help clients better position and sell products and services. RELEVANT PAST EXPERIENCE

Constellation Energy (Exelon) • Design Contractor

During my three-month contracting retreat at the national energy company, I worked on a variety of design projects with internal and external clients. I worked as a designed and managed projects from design through delivery.

Gemcraft Homes • Lead Marketing and Design Specialist I built a house, well figuratively. During my time there, I formed great relationships, secured marketing vendors, and helped their new advertising team learn how to use smart marketing and design to sell homes.

Erickson Retirement Living • Senior Graphic Designer I started as an entry level recruitment Graphic Artist. Within a year, I was promoted to Senior Designer. I took on all projects and challenges. Aside from strategy and design, I worked with Human Resources as an Account Manager for the design and production of recruitment materials.

AFFILIATIONS

American Advertising

Association

Past ADDY’s Committee Member

AIGA Baltimore

Past Board and Committee

Member

Project Management Institute

(PMI)

Member

INVOLVEMENT

Art-With-A-Heart

Taught art classes to under

served children and adults

struggling with life challenges

Pitties and Purrs

Volunteer at organizational

events and foster under-served

animals

Business Volunteers Maryland

Volunteered as A+ Advisory

Board Member to assist

Baltimore City Schools with

marketing, enrollment and

mentoring

Contact this candidate